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Desimartini

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Desimartini
Type of site
Movie Reviews, Ratings & News
Available inEnglish, Hindi
OwnerHT Media Ltd
Websitewww.desimartini.com
Alexa rankDecrease 38,345 (September 2018)...[1]
CommercialYes
RegistrationRegistration is optional & Free. Only registered members can rate and write reviews
Current statusActive

Desimartini[2][3], is a movies rating and Review aggregator website that carries online databases and content for Bollywood, Hollywood, and regional film industries, TV and web series. Desimartini allows fans to rate and review movies as well as contribute content related to movies and celebrities. The website was brought by Firefly e-Ventures, a HT Media company in November 2007 and is now a subsidiary of HT Digital[4].

History[edit]

History before website[edit]

Firefly eVentures Ltd[5][6], the online subsidiary of HT Media Ltd, had acquired Desimartini.com, for less than $10 million in 2007[7][8]. Desimartini.com then was an India based social media platform and had a membership of 2.5 lakh. Desimartini was founded by Vivek Pahwa[9][10] and Dhruv Gupta, who aimed to integrate the best features of social networks like Orkut, MySpace, and Friendster on Desimartini.

As HT Media subsidiary (2007 – present)[edit]

Post its acquisition by HT Media, Desimartini was converted into a movies rating and reviews website[11][12]. With the aim of becoming the voice of the public, the website invited the audiences to rate and review movies. Besides the website also offers information such as story lines, trailers, songs, photos and a short verdict on each movie[13]

On the web[edit]

Based on data from comscore data between October 2016 to March 2017, Desiamrtini with over 7000 + audience reviewers, 3.5 Million plus user movie ratings, a data base of over 4000 movies across six different industries (Bollywood, Hollywood, Tamil, Telugu. Kannada and Malayalam), was ranked as India’s second largest movies website[14], only second to IMDB.[15][16] In 2017, the website opened up its UGC portal inviting audiences to voice their opinions around movies as content contributors. In 2018, the website introduced vanity pages where the users can create and maintain their own profiles and also follow other users. These pages are for track user activity on the website.

Owner[edit]

Desimartini operated by HT Media Group. Shobhana Bhartia[17] is the Chairperson and Editorial Director of the Hindustan Times Group and Rajiv Bansal, CEO of HT Digital Streams[18]

Features[edit]

Desimartini caters entertainment content and databases. The website allows engagement by audiences on multiple levels and also generates a user profile for all the logged in users.

User ratings of Movies[edit]

This website allows audiences to write reviews for particular movies and rate the film on a rating scale of 5 stars[19]. Posting a movie review is simply the matter of logging onto the website and then user can write and submit the review as per the instructions given. Movie reviewing system at Desimartini comes via MJs (Movie Jockeys). Movie Jockeys[20] are special users whose opinions carry special weightage in the reviewing process along with getting significant highlight on the website and social media.

Follow a Celebrity[edit]

Any user can follow a celebrity on their pages and get all the latest updates related to them in their inbox. Desimartini also send mail the all news and updates to user for the followed celebrities.

User Generated Content[edit]

Users can write content for Desimartini via its UGC (User-generated content) portal[21]. Audiences can write articles related to their movie experiences, shows they like or anything movie related that they want to tell the world. The articles submitted are moderated and also featured on the users' profiles[22]

Vanity Pages[edit]

This website offers vanity pages to each logged in user where they can update their bio and also customize their website experience based on their liking. Each user can be followed by every other user and the profiles also feature all the activities of the user on the website.

Content and Databases[edit]

Movie and Celebrity Databases[edit]

As of September 2018, Desimartini has approximately 5K Movies, and 11.5K Celebrities database pages. The movie databases include Aggregate rating[23] and users reviews, descriptions, trivia and news based on movies. The celebrity pages carry biographies, filmographies, pictures, videos, news and videos related to the celebrity while movie pages trace the journey of the film from its announcement to the Box office. A user can also follow a celebrity on their pages and get all the latest updates related to them in their inbox.

Celebs and Filmography[edit]

Website also has a portal to the world of celebrities with that entire movie aficionados crave to know one click away with content on 11500+ celebrities. The website also includes most comprehensive database of celebs Filmography which has around 5000 movies with everything from the budget to the run time to the movies’ collections.

Trailers and Original Videos[edit]

This digital entertainment platform not only provides trailers, teasers and sneak peaks from current as well as upcoming releases but also regularly uploads videos on hottest entertainment industry news, interviews with celebrities, and often it even live-streams some of these interviews on its Facebook and YouTube channels. They also regularly uploads in-house productions on audience movie reactions and reviews, box office predictions, trailer breakdowns and reactions.

Editorial Articles[edit]

Movie Reviews[edit]

Desimartini has a platform for the viewers of Bollywood, Hollywood, Tamil, Telugu, Kannada and Malayalam movies to write their thoughts on new releases. They can also rate their viewing experience by giving movies rating out of five stars. Movie Jockeys are the first ones to review a movie on its release and are potentially decisive to mark a following. A movie review pages[24] has consist many user reviews with rating, which can help to create a average movie rating.

Entertainment News and Gossip content[edit]

Entertainment section includes news, articles and features stories on movies and celebrities. Features on the website are interesting takes on the movies as we know them and are features under the section of Martini Shots. There are videos specials like Friday Flicks and Why Classics Failed that are flagship properties based on movies. The editorial team break news on movie, stars and gossip on daily basis[25] in English as well as Hindi language.

Website Rank[edit]

As of Sep 2018, Its rank on Alexa Internet website for India is 3,218.[26]

See also[edit]

References[edit]

  1. "desimartini.com Site Info". Alexa Internet. Retrieved 2018-09-06.
  2. "Destination for movie buffs - Hindustan Times". Hindustan Times Retrieved 03 Dec 2011.
  3. Press Trust of India, 24 August 2009. "Zapak ties-up with DesiMartini.Com", Business Standard, Retrieved on Mon, August 24 2009.
  4. "Archive.org". Internet Archive Retrieved 3 September 2018.
  5. "HT Media Press Release" (PDF). HT Media Retrieved July 22, 2013 at 11:00 a.m.
  6. "Firefly e-Ventures Ltd., a 100% HT Media subsidiary". HT Media.
  7. "HT Media's net arm buys social networking site Desimartini". Mint Retrieved 21 Nov 2007.
  8. "HT Media Acquires Desimartini.com". www.startupavenues.com.
  9. "Vivek Pahwa". vivekpahwa.com.
  10. Nikhil Pahwa, Editor at MediaNama India, 13 February, 2014 "HT Media Hives Off Desimartini", Nikhil Pahwa Retrieved on February 13, 2014.
  11. "Desimartini". HT Media.
  12. Company Overview. "Company Overview of Desimartini.com", bloomberg.com, India, 21 November, 2007. Retrieved on November 21, 2007.
  13. PTI, 12 May, 2010. "DesiMartini.com and Shine.com lift HT Media Profits", Press Trust of India Retrieved on May 12, 2010.
  14. Emp website PDF. "List of Empanelled Websites under Category C - Panelwise- Bureau of Outreach and Communication Desimartini", Bureau of Outreach and Communication, PDF, India.
  15. "Second Largest Movie Website". desimartini.com.
  16. Traffic Overview. "Desimartini.com Analytics - Market Share Stats &Traffic Ranking", SimilarWeb, Aug, 2018. Retrieved on August, 2018.
  17. "Shobhana Bhartia". Forbes.
  18. "HT Digital - Retrieved 21 May 2018". exchange4media.com.
  19. Anusheela Saha. "Kaunsi Movie Dekhe? : Desimartini.com", Behance, India, 21 February, 2012. Retrieved on February 21, 2012.
  20. "Become a Movie Jockeys". desimartini.com.
  21. "Latest contributions". desimartini.com.
  22. Marketplace."Get your article on Desimartini.com". prnews.io.
  23. "Aggregate Rating". schema.org.
  24. "Latest movie reviews". desimartini.com.
  25. Industry News. "DesiMartini.com and HT City in strategic content integration pact". theadvertisingclub.net., India, 26 August 2009. Retrieved on August 26, 2009.
  26. "Desimartini.com Traffic, Demographics and Competitors - Alexa". Alexa_Internet. Retrieved 2018-09-06.

External links[edit]

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