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Digital Smile Design

From EverybodyWiki Bios & Wiki

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Digital Smile Design

Industry: Dentistry

Founded: 2012

Founder: Christian Coachman

CEO: Christian Coachman

Headquarters: Madrid, Spain


Digital Smile Design[edit]

Digital Smile Design (DSD) is a dentistry company that provides dental education, interdisciplinary treatment planning services, dental laboratory services and a global dental clinic network for dentists and dental clinic owners worldwide.

Company[edit]

Digital Smile Design operates in four areas of activity.

As an education provider, it delivers dental education courses for dentists and dental professionals. Its DSD Residency 1 and Residency 2 programs offer American Dental Association Continuing Education Recognized Provider (CERP) credits through Big Sky Seminars, an ADA-CERP Recognized Provider.[1]. Digital Smile Design operates a global dental treatment planning center in Madrid, Spain, the DSD Planning Center[2][3], which provides diagnostics, interdisciplinary treatment planning and smile design services for dentists worldwide. It offers dental laboratory services, manufacturing dental appliances and prostheses that enable dentists to implement interdisciplinary treatment plans for patients.

The company also delivers education and marketing support for dental clinics that have completed training to become certified in the Digital Smile Design concepts and join its official DSD Clinics network[4]. Digital Smile Design is headquartered at the DSD Planning Center in Madrid, Spain.

Concepts[edit]

The Digital Smile Design methodology was developed by Christian Coachman "as a multi-use conceptual tool that can support diagnostic vision, improve communication, and enhance treatment predictability, by permitting careful analysis of the patient's facial and dental characteristics that may have gone unnoticed by clinical, photographic or diagnostic cast based evaluation procedures" [5]. These concepts are taught to dentists on the company's educational courses and implemented for patients in the network of certified DSD Clinics.

Digital Smile Design teaches dental professionals six steps of the modern digital dental workflow:

1. Patient digitalization[6]

2. Cloud dentistry[7]

3. Treatment simulation[8]

4. Patient presentation[9]

5. Guided Dentistry[10]  

6. Quality control[11]  

The Digital Smile Design concepts facilitate the process of designing a smile that is driven by the patient's unique facial and dental parameters to achieve esthetic and functional outcomes. These concepts provide dentists with protocols for the structured analysis of the patient's current smile through photos and videos. Using dental software, dentists make alterations to the patient's teeth digitally before beginning treatment in the patient's mouth. This digital design guides the selection of the dental treatments that will rehabilitate the patient's smile[12].

The digital simulation of the patient's smile is used to enable patients to understand and visualize the dental treatment before it begins. Patients can participate in the process of designing their smile to customize the outcome of their dental treatment before undergoing any procedure[13][14]. Using 3D-printing technology, this digital design is turned into a temporary model that fits over the patient's existing teeth and demonstrates the esthetic appearance of the design.

History[edit]

The first Digital Smile Design course was organized in 2009 and the company was officially founded in São Paulo, Brazil in 2012 by Christian Coachman (DDS, CDT) and Livio Yoshinaga[15][16].

In 2014, DSD partnered with Nemotec to incorporate the DSD design and planning concepts into a 3D software[17].

In 2014, DSD opened the DSD Planning Center in Madrid, Spain to provide diagnostics, treatment planning and smile design services.

In 2017, a collaboration between DSD and Align Technology led to the inclusion of DSD's facially driven smile design protocols inside the digital workflow for the Invisalign® clear aligner system[18][19].  

DSD has been an official partner of Align Technology since 2019, which led to the integration of DSD and Align Technology's iTero Element® intraoral scanning systems[20].

The company announced official partnerships with Digital Dentistry Society[21] and XO CARE in 2020[22]. In February 2021, DSD became a Gold Sponsor of the American Academy of Cosmetic Dentistry[23].

The invention of Digital Smile Design was recognized as a theoretical milestone in the restorative era of dentistry[24].

Founder and CEO[edit]

DSD Founder Christian Coachman is a Brazilian dental technician and dentist. He has co-authored clinical articles that are regularly published in peer-reviewed dentistry journals such as The International Journal of Periodontics & Restorative Dentistry[25], The Journal of Prosthetic Dentistry[26], Journal of Esthetic and Restorative Dentistry[27], Journal of Dental Research[28], Operative Dentistry[29], BMC Oral Health[30], International Journal of Computerized Dentistry[31]. He is an adjunct professor at the University of Pennsylvania School of Dental Medicine[32]. Coachman is a member of the European Academy of Aesthetic Dentistry (EAED)[33] and the American Academy of Esthetic Dentistry (AAED)[34]. He is also the 2021 President of the Annual Congress of the Brazilian Society of Esthetic Dentistry (SBOE)[35].

Dentistry Online identified Coachman as one of the 'top 50 most influential people in UK dentistry' in 2015[36], 2016[37] and 2018[38] Christian Coachman's family history was documented in the Guinness Book of World Records in 1994[39][40], detailing the five generations of dentists in the Coachman family as far as his father, Robert Coachman.

References[edit]

  1. ↑ "Courses". Big Sky Seminars. Retrieved 2022-02-04.
  2. ↑ "Google Maps". Google Maps. Retrieved 2022-02-04.
  3. ↑ empresas, Publicar; |; usuario, Acceso; España, Empresite; Sl, Dsd Planning Center; Sl, Razón Social: Dsd Planning Center; B86563285, Cif; Teléfono: 916646603; teléfonos: 910585928, Otros. "Dsd Planning Center Sl - Teléfono y dirección | Empresite". Empresite España - Buscador de Empresas y Negocios de España (in español). Retrieved 2022-02-04.
  4. ↑ Verma, Dr Rajiv (2021-01-05). "DSD has evolved from a technique into a philosophy of ..." Dental Tribune India. Retrieved 2022-02-04.
  5. ↑ Jafri, Zeba; Ahmad, Nafis; Sawai, Madhuri; Sultan, Nishat; Bhardwaj, Ashu (2020). "Digital Smile Design-An innovative tool in aesthetic dentistry". Journal of Oral Biology and Craniofacial Research. 10 (2): 194–198. doi:10.1016/j.jobcr.2020.04.010. ISSN 2212-4268. PMC 7193250 Check |pmc= value (help). PMID 32373450 Check |pmid= value (help).
  6. ↑ Coachman, Christian; Sesma, Newton; Blatz, Markus B. (2021). "The complete digital workflow in interdisciplinary dentistry". The International Journal of Esthetic Dentistry. 16 (1): 34–49. ISSN 2198-591X. PMID 33502130 Check |pmid= value (help).
  7. ↑ Coachman, Christian; Sesma, Newton; Blatz, Markus B. (2021). "The complete digital workflow in interdisciplinary dentistry". The International Journal of Esthetic Dentistry. 16 (1): 34–49. ISSN 2198-591X. PMID 33502130 Check |pmid= value (help).
  8. ↑ Coachman, Christian; Blatz, Markus Bernhard; Bohner, Lauren; Sesma, Newton (2021). "Dental software classification and dento-facial interdisciplinary planning platform". Journal of Esthetic and Restorative Dentistry. 33 (1): 99–106. doi:10.1111/jerd.12713. ISSN 1708-8240. PMID 33470496 Check |pmid= value (help). Unknown parameter |s2cid= ignored (help)
  9. ↑ Coachman, Christian; Sesma, Newton; Blatz, Markus B. (2021). "The complete digital workflow in interdisciplinary dentistry". The International Journal of Esthetic Dentistry. 16 (1): 34–49. ISSN 2198-591X. PMID 33502130 Check |pmid= value (help).
  10. ↑ Coachman, Christian; Bohner, Lauren; Jreige, Camila Sales; Sesma, Newton; Calamita, Marcelo (2021). "Interdisciplinary guided dentistry, digital quality control, and the "copy-paste" concepts". Journal of Esthetic and Restorative Dentistry. 33 (7): 982–991. doi:10.1111/jerd.12736. ISSN 1708-8240. PMID 33899323 Check |pmid= value (help). Unknown parameter |s2cid= ignored (help)
  11. ↑ Coachman, Christian; Bohner, Lauren; Jreige, Camila Sales; Sesma, Newton; Calamita, Marcelo (2021). "Interdisciplinary guided dentistry, digital quality control, and the "copy-paste" concepts". Journal of Esthetic and Restorative Dentistry. 33 (7): 982–991. doi:10.1111/jerd.12736. ISSN 1708-8240. PMID 33899323 Check |pmid= value (help). Unknown parameter |s2cid= ignored (help)
  12. ↑ Coachman, Christian; Sesma, Newton; Blatz, Markus B. (2021). "The complete digital workflow in interdisciplinary dentistry". The International Journal of Esthetic Dentistry. 16 (1): 34–49. ISSN 2198-591X. PMID 33502130 Check |pmid= value (help).
  13. ↑ Jafri, Zeba; Ahmad, Nafis; Sawai, Madhuri; Sultan, Nishat; Bhardwaj, Ashu (2020). "Digital Smile Design-An innovative tool in aesthetic dentistry". Journal of Oral Biology and Craniofacial Research. 10 (2): 194–198. doi:10.1016/j.jobcr.2020.04.010. ISSN 2212-4268. PMC 7193250 Check |pmc= value (help). PMID 32373450 Check |pmid= value (help).
  14. ↑ "Verve. June 2018. Issue 145. by Verve Magazine - Issuu". issuu.com. Retrieved 2022-02-04.
  15. ↑ "Digital". Consultas Plus (in português). Retrieved 2022-02-04.
  16. ↑ "Dr. Christian Coachman presentará el concepto de "Diseño Digital de Sonrisa" en UANDES". UANDES. Retrieved 19 April 2021.
  17. ↑ "Practice Emotional Dentistry and increase the satisfaction of your patients" (PDF). Retrieved 16 July 2021.
  18. ↑ "Invisalign to incorporate Digital Smile Design". Dentistry.co.uk. 2017-03-20. Retrieved 2022-02-04.
  19. ↑ "Align Technology Announces Treatment Planning Collaboration With Digital Smile Design | Align Technology". investor.aligntech.com. Retrieved 2022-02-04.
  20. ↑ Inc, Align Technology (2019-03-14). "Align Technology Announces Strategic Alliance With Digital Smile Design". GlobeNewswire News Room. Retrieved 2022-02-04.
  21. ↑ "DDS proudly announces the partnership with… | Digital Dentistry Society". Digital Dentistry Society | The future of Dentistry is Digital. 2020-07-14. Retrieved 2022-02-04.
  22. ↑ www.xo-care.com https://www.xo-care.com/news-events/news/announcement-of-a-new-strategic-partnership. Retrieved 2022-02-04. Missing or empty |title= (help)
  23. ↑ "Digital Smile Design becomes AACD Gold sponsor" (PDF). Retrieved 7 April 2021.
  24. ↑ Saratti, Carlo Massimo; Rocca, Giovanni Tommaso; Vaucher, Paul; Awai, Lea; Papini, Andrea; Zuber, Sascha; Di Bella, Enrico; Dietschi, Didier; Krejci, Ivo (2021-10-19). "Functional assessment of the stomatognathic system. Part 1: The role of static elements of analysis". Quintessence International (Berlin, Germany: 1985). 52 (10): 920–932. doi:10.3290/j.qi.b2077573. ISSN 1936-7163. PMID 34595913 Check |pmid= value (help).
  25. ↑ "Quintessence Publishing: Search". www.quintpub.com. Retrieved 2022-02-04.
  26. ↑ "Journal of Prosthetic Dentistry - Search Results". www.thejpd.org. Retrieved 2022-02-04.
  27. ↑ Journal of Esthetic and Restorative Dentistry. Wiley. doi:10.1111/(ISSN)1708-8240. Search this book on
  28. ↑ "Journal of Dental Research search results". Journal of Dental Research.
  29. ↑ "Search Results | Operative Dentistry". meridian.allenpress.com. Retrieved 2022-02-04.
  30. ↑ "Search". www.biomedcentral.com. Retrieved 2022-02-04.
  31. ↑ "Quintessence Publishing: Search". www.quintpub.com. Retrieved 2022-02-04.
  32. ↑ "Christian Coachman, DDS, CDT". Penn Dental Medicine. Retrieved 2022-02-04.
  33. ↑ "Member Directory". EAED. Retrieved 2022-02-04.
  34. ↑ "American Academy of Esthetic Dentistry members". Retrieved 7 April 2021.
  35. ↑ "PAG Quem Somos – SBOE" (in português). Retrieved 2022-02-04.
  36. ↑ "Dentistry Top 50 – the results". Dentistry.co.uk. 2015-05-11. Retrieved 2022-02-04.
  37. ↑ "Dentistry Top 50 – the results". Dentistry.co.uk. 2016-05-19. Retrieved 2022-02-04.
  38. ↑ "Dentistry Top 50 results: voted by you". Dentistry.co.uk. 2018-05-30. Retrieved 2022-02-04.
  39. ↑ Alzugaray, Domingo (1994). Guinness o Livro dos Records 1994 (in Portuguese). Brazil: Editora Tres Ltda.CS1 maint: Unrecognized language (link) Search this book on
  40. ↑ Programa do Jô | A família de Christian Coachman já está na sexta geração de dentistas | Globoplay (in português), retrieved 2022-02-04


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