Digital Strategy
What is a Digital Strategy? Digital strategy is part or all of the business-level strategy that is agile and creates value by creating and utilizing digital resources and capabilities at all levels and units of an organization. This strategy, by aligning and integrating vertically and horizontally within the organization and coopetition in a dynamic business ecosystem, redefines all the different dimensions of business and recreates relationships with customers, employees, and all actors in this digital ecosystem..[1]
Dang & Vartiainen (2019) argue that there are three similar terms that are sometimes used interchangeably. The digital strategy used by researchers such as Ross et al. (2016) and Stockhinger and Teubner (2018); The Digital business strategy used by researchers such as Venkatraman (2017), Bharadwaj et al. (2013) Singer and Zalmanson (2013), and Woodard et al. (2013); and the digital transformation strategy used by researchers such as Chanias et al. (2018) and Singh and Hess (2017)[2]
References[edit]
- ↑ bazyar, m. (2021). Conceptualization of the Organizational Digital Strategy. The first Iranian International Conference on Digital Transformation. Tehran.
- ↑ bazyar, m. (2021). Conceptualization of the Organizational Digital Strategy. The first Iranian International Conference on Digital Transformation. Tehran.
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