Diono
 | |
Formerly | Sunshine Kids Juvenile Products |
|---|---|
| Private | |
| ISIN | 🆔 |
| Industry | Consumer products |
| Founded 📆 | 1999 |
| Founder 👔 | |
| Headquarters 🏙️ | Sumner, Washington (Greater Seattle Area), United States |
Area served 🗺️ | |
Key people | Tim Maule, President & CEO Peter Wilfahrt, CDO |
| Products 📟 | Child safety seats, Strollers and Baby Carriers |
| Owner | Winona Capital |
| Members | |
Number of employees | 51–200 |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Diono is an American company that manufactures child safety seats as well as travel, stroller and car seat accessories. Based in Sumner, Washington, Diono was founded in 1999 as Sunshine Kids Juvenile Products.[1] It introduced a device to tighten seat belts used with car seats to the industry and holds various patents.[1][2][3] In 2006 the Radian[4] was the first steel framed folding car seat.
History[edit]
Diono was founded as Sunshine Kids Juvenile Products in 1999 after the invention of Mighty-Tite, which was designed to tighten seat belts around car seats. At the Juvenile Products Manufacturers Association show in 1999, Mighty-Tite was awarded the "Show Off" Product Innovation Award. In 2002, Mother & Baby magazine recognized the Mighty-Tite with the Most Innovative Product Award.[1][5]
The company released the Radian car seat, the first folding steel framed car seat, in 2005.[6] In 2007, the company released the Monterey Expandable Booster, the first height and width-adjustable child booster seat that could be adjusted as children grow.[5] In 2016 the Quantum Stroller was launched.
In 2011, Sunshine Kids Juvenile Products changed its name to Diono. In May 2015, it was announced that Winona Capital, a Chicago-based private equity firm, had made a controlling investment in Diono.[7][8] In August 2017, it was announced that Diono had acquired We Made Me, a manufacturer of baby wearing products.[9] In November 2017 Tim Maule was appointed CEO. In May 2018 Peter Wilfahrt was appointed CDO. Diono launched a brand new car seat series in 2018. The well-known Rainier car seat succeeded by the model 2AX and 2AXT.
In 2019 Diono won the renown Red Dot Design Award with its baby carrier Carus Complete. Diono celebrated the first International Child Passenger Safety Technician Appreciation Day on September 14.
Products[edit]
Diono's original product in 1999 was the Mighty-Tite belt tightener. The Diono line later expanded to travel, stroller and feeding accessories. The Radian convertible care seat, which folded and was stronger and narrower than previous car seats, developed in 2005.[1][6][10]
As of 2013, Diono sold 1000 different products in 54 countries. That year, Diono agreed to design products under the brand name Little Tikes.[1]
Sunshine Kids Juvenile Products holds multiple patents, including two patents for its belt shortening device. One was issued in July 2000, and the other was issued in August 2000.[2] Diono LLC also holds a patent for a crash indication system for a reclining ride down child seat issued in May 2015 as well as a patent for a safety seat/booster seat harness pad issued in July 2016, among others.[3]
In 2017 Diono introduced the Traverze Stroller at Kind & Jugend Show in Cologne. The Quantum stroller was nominated for the Kind + Jugend Innovation Award. The same year Diono also launched the Carus Baby Carrier.[11] In 2018, Diono's Traverze stroller received the Juvenile Products Manufacturers Association (JPMA) Innovation Award in the stroller category.[12]
Locations[edit]
Diono operates offices in all global economical hubs:
- Diono, United States, Seattle
- Diono, Canada, Waterloo
- Diono, United Kingdom, Manchester
- Diono, Hong Kong, Hong Kong
- Diono, China, Shanghai
- Diono, Germany, Bayreuth
References[edit]
- ↑ 1.0 1.1 1.2 1.3 1.4 M. Sharon Baker (August 2013). "Car-seat maker Diono's revenues soar". Seattle Business Magazine. Retrieved 18 November 2016.
- ↑ 2.0 2.1 "Patents by Assignee Sunshine Kids Juvenile Products, LLC". Justia Patents. Retrieved 18 November 2016.
- ↑ 3.0 3.1 "Patents by Assignee DIONO, LLC". Justia Patents. Retrieved 18 November 2016.
- ↑ "Patents by Diono, LLC". Retrieved 1 March 2018.
- ↑ 5.0 5.1 "Diono Quantum Stroller - All New + A Review". Baby Gear Gal. 19 September 2016. Retrieved 18 November 2016.
- ↑ 6.0 6.1 Lauren Barth (14 October 2011). "Sunshine Kids Becomes Diono". The Shopping Mama. Retrieved 18 November 2016.
- ↑ "Winona Capital Invests in Diono to Fuel Growth and Innovation". May 2015.
- ↑ "Winona Capital Reports Investment in Diono". Manufacturing Close-Up. 13 May 2015. Archived from the original on 3 September 2017. Retrieved 18 November 2016.
- ↑ "New home for We Made Me". Nursery Today UK. Retrieved 2 September 2017.
- ↑ Greg Lamm (17 October 2010). "Newest tech tools pay off for Sunshine Kids". Puget Sound Business Journal. Retrieved 18 November 2016.
- ↑ "Kind & Jugend Show Cologne". Justia Patents. Retrieved 1 March 2018.
- ↑ "JPMA Announces The 2018 Innovation Awards Winners".
External links[edit]
- Diono (company website)
- Winona (Winona Capital website)
- Diono full patent list
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