Direct Agents

Direct Agents is an independent, full-service performance marketing agency headquartered in New York City, with additional offices in Los Angeles and Austin. Founded in 2003, the agency specializes in customer acquisition, e-commerce growth, data and analytics, and AI-powered marketing solutions. It operates as a minority-owned company and is known for combining human creativity with emerging technology to drive measurable performance for brands across consumer and B2B sectors.

History

Direct Agents was established in 2003 by it's co-founders, Josh and Dinesh Boaz, two digital marketing specialists focused on early-stage performance advertising. Throughout the 2000s and 2010s, the agency expanded its services to include SEO, creative, analytics, paid media and e-commerce strategy. In the early 2020s, Direct Agents broadened its capabilities around AI, retail media, and data infrastructure, positioning itself as a full-funnel growth partner for modern brands.

Mission and Philosophy

The agency’s philosophy centers on blending human insight with artificial intelligence to deliver scalable growth. Direct Agents emphasizes strategic experimentation, data-driven decision-making, and multi-channel performance optimization. As a minority-owned business, the company also highlights diversity, cultural perspective, and inclusive thinking as core parts of its identity.

Locations

Direct Agents maintains offices in:

New York City
Los Angeles
Austin

Services

Direct Agents provides a broad range of marketing and growth services, including:

Customer Acquisition

Paid search and paid social media
Programmatic and connected TV
SEO/GEO
Influencer and UGC marketing
Retail media and marketplace optimization

E-Commerce and Retail Media

Amazon optimization
Marketplace growth strategies
Product detail page optimization
Commerce media and feed management

Data & Analytics

Web analytics implementation, including GA4 and GTM
Marketing mix modeling
Business intelligence dashboards
Attribution modeling
Cookieless and privacy-safe measurement solutions

B2B Marketing

Demand generation
ABM (account-based marketing)
Lead nurturing and funnel optimization
Product-led growth support

Creative & Strategy

Concept development and storytelling
Performance-driven creative production
Brand and market research
Strategic planning

Performance Marketing

Full-funnel media strategy
Cross-channel budget allocation
Incrementality testing and lift analysis
Conversion rate optimization
Creative optimization for performance outcomes

AI & Emerging Technology

AI-assisted content generation
Predictive modeling for budget allocation
Creative intelligence platforms
Automated reporting and workflow tools

Proprietary Technology

Direct Agents integrates its own suite of technology tools to enhance performance, including an AI-driven intelligence platform for insights, creative analysis, budget modeling, and multi-channel optimization called Kanopy AI. These tools support automated decision-making, rapid iteration, and analytics for client campaigns.

Industries and Clients

Direct Agents works with brands across numerous verticals including retail, entertainment, technology, financial services, healthcare, and subscription services. The agency supports both emerging companies and established enterprises, focusing on measurable growth, full-funnel strategy, and long-term performance.

References

This article "Direct Agents" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Direct Agents. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.