Direct Digital Marketing

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Direct digital marketing is a marketing method that uses such things as a consumer's email to send advertisements and other forms of communication to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses consumers have to marketing campaigns. The personalization and targeting capabilities of direct digital marketing have proven effective.

History

Direct digital marketing has been done directly with the help of other digital medium options like e-mail, web service, and social media platforms. In direct digital marketing, the goal can be easily achieved as compared to traditional marketing. Cost reduction: By using digital marketing resources, companies lower their mail costs. E-mail marketing is much more affordable for companies in terms of marketing and directly reaching consumers. Businesses interact with customers through email, web browsers, mobile applications, social media sites, and other digital media channels.

Traditional direct marketing used to be achieved using a customer’s postal address. Digital marketing is very similar to direct digital marketing. As the internet and social media began to grow, so did marketing through those platforms. Specifically, email marketing and text message marketing greatly expanded as technology grew.

Marketing Areas

Most areas of marketing interact and have a large amount of overlap.

• Branding: Shows recent shifts from the real world to the virtual spread of information. Some brands can strictly function online while others are strongly impacted by what is said about them offline.
• Advertising: Web and mobile advertising have taken over and gradually uprising in conventional media. This allows greater assessment of Return on Investment (ROI) as well as tracking of impact.
• Distribution: The web has become one of the most important channels of distribution for information-based products and services.
• Market Research: Market research can be very important for companies, especially online. It allows them to get feedback from customers on a real-time, real-reaction basis.
• Online marketing: A marketing method that uses Internet tools such as email, search engine optimization, paid marketing, and banner ads to send marketing messages to consumers.

Online Ecosystems

Ecosystems group around main software providers. These form around social and digital marketing when new standards and designs are created. Companies such as Apple and Google have created their own online ecosystems. Companies like Apple and Google are also able to be interfered with by regulators of ecosystems. In marketing, ecosystems have less coherence than in [Information Technology (IT).

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