Doris School
doris.school
doris.school is a digital education platform that uses artificial intelligence to help families compare and choose international schools. Founded in 2023 and launched in Singapore in early 2025, it aims to improve school discovery for expatriate families by offering tailored school recommendations and transparent comparisons between K–12 institutions worldwide.
Overview
doris.school enables parents to identify international schools that align with their preferences for curriculum, tuition fees, language support, educational philosophy, and other factors. The platform makes personalized recommendations based on natural-language conversations with a virtual assistant, powered by generative AI. These recommendations are matched against a growing database of school profiles and are designed to help families understand their options and make informed decisions.[1]
The platform also offers side-by-side school comparisons and allows parents to explore extracurricular activities, teaching styles, and admissions criteria. In the future, doris.school plans to allow direct communication between families and schools.[1]
History and Launch
doris.school was founded by British entrepreneur Nik Higgins, following the acquisition of his previous startup, The Ambassador Platform, by IDP Education.[2] Higgins launched doris with the goal of addressing what he described as a sector “relying for too long on a semi-effective patchwork of school listing sites, consultants and agents.”[1]
The company launched publicly in Singapore in March 2025 and attracted attention by partnering early with high-profile institutions such as Dulwich College Singapore and Singapore American School.[1][2]
Features
- AI-Powered Recommendations: The platform uses natural-language AI to analyze conversations with parents and provide personalized school matches.[1]
- School Profiles: Users can access detailed information about school fees, curriculum type, class sizes, languages offered, extracurriculars, and admissions processes.
- Comparison Tool: Parents can compare multiple recommended schools side by side.
- Data Dashboard (for Schools): Participating schools receive analytics on how prospective families interact with their listings, including motivations and preferences. Profiles can include images, announcements, and social media feeds.[1]
Business Model
doris.school is free for families to use. Its revenue model involves offering schools access to enhanced profile features and analytics tools. However, the company emphasizes that schools cannot pay to appear higher in search results or influence the recommendations shown to parents.[2]
Industry Context
As of 2025, there are more than 13,000 international schools globally, serving over six million students. The international school sector is expected to grow to a market value of over $82 billion by 2029, particularly in Asia and the Middle East.[2]
Leadership and Advisors
In addition to CEO and founder Nik Higgins, doris.school is advised by Jason Hoppner, Director of Operations and Customer Experience at the German European School Singapore. Hoppner joined as Chief Advisor and Non-Executive Director, stating that the platform offers “real value for both families and schools” by delivering insights into family motivations and enabling more targeted engagement from admissions teams.[2][1]
See Also
Category:Educational technology companies Category:International school providers Category:Artificial intelligence applications Category:British companies established in 2023
External Links
References
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 Beth Kennedy, “New digital K-12 platform launches in Singapore,” The PIE News, March 20, 2025. https://thepienews.com Cite error: Invalid
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References
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