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Dutch Bros. Coffee

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Dutch Bros Coffee
Privately held
IndustryDrive-thru restaurants
Retail coffee
Retail beverages
FoundedGrants Pass, Oregon (February 12, 1992 (1992-02-12))
FoundersDane Boersma and Travis Boersma
Number of locations
322-November 2018 [needs update]
Area served
Western United States
ProductsWhole bean coffee beverages
Made-to-order beverages
Bottled beverages
Energy drinks
RevenueIncrease US$415 million (FY 2017)[needs update]
Number of employees
Original site of first location in Grants Pass Oregon

Dutch Bros Coffee is the largest privately held drive-through coffee chain in the United States.[2] It is headquartered in Grants Pass, Oregon, with company-owned and franchise locations expanding throughout the western United States.[3][4][5]

The company was founded on February 12, 1992 by Dane and Travis Boersma, brothers of Dutch descent, in Grants Pass, Oregon.[6][7] It originally sold coffee from pushcarts around town,[8] and by 2018 had over 300 coffee stands in seven Western states with the majority being drive-thrus and a few walk ins.[9][10] The coffee chain serves a variety of coffees, caffeinated beverages, and other drinks including tea, energy drinks, smoothies, hot cocoa, soda, and lemonade including a "not-so-secret menu".[11][1][12] The company's mission statement centers on three core values: quality, speed, and service.[13]

The Dutch Bros. co-founder Travis Boersma was featured on the American version of the television show "Undercover Boss" in 2013.[14][15] The company was on the Forbes Small Giants: America's Best Small Companies list in 2017.[16]

The company's mantra is to "make a difference, one cup at a time".[17] The company holds an annual fundraiser for the Muscular Dystrophy Association in honor of the co-founder Dane Boersma, who died of Lou Gehrig's Disease in 2006 at the age of 55.[18][19]

Before the solar eclipse of August 21, 2017, Dutch Bros. recalled free solar viewers it had distributed to customers, citing problems with the International Organization for Standardization certificate it had received from the viewers' manufacturers.[20]

See also[edit | edit source]

References[edit | edit source]

  1. 1.0 1.1 "Dutch Bros Coffee". Retrieved 21 December 2018.
  2. 2.0 2.1 Maynard, Micheline. "Coffee Lovers, Keep An Eye on Dutch Bros. They Just Got a Big Investor", Forbes, October 2, 2018
  3. "Dutch Bros. moving headquarters to downtown Grants Pass". KGW. 28 March 2017. Retrieved 21 December 2018.
  4. "Dutch Bros. is coming to Aberdeen". KXRO News Radio. 30 November 2018. Retrieved 21 December 2018.
  5. Margolis, Joshua, and Christine Snively. "Dutch Bros. Coffee: A Compelling Future." Harvard Business School Case 415-010, April 2015.
  6. Binole, Gina. "Travis Boersma". crains.com. Crain's. Retrieved 21 December 2018.
  7. Funk, David; Levis, Anne Marie (2009-09-01). Conscious Branding. Business Expert Press. pp. 29, 50. ISBN 9781606490594.
  8. White, K. M (27 August 2018). "Serving up coffee and kindness at Windsor's Dutch Bros". Greeley Tribune. Retrieved 21 December 2018.
  9. Adams, Susan. "The Coffee Cult: How Dutch Bros. Is Turning Its 'Bro-istas' Into Wealthy Franchisees". Forbes. Retrieved 2018-12-06.
  10. Culverwell, Wendy (August 14, 2014). "How Dutch Bros grew from a pushcart in Grants Pass to a $150M coffee mainstay". Portland Business Journal. Retrieved 15 August 2014.
  11. Cottell, Pete (3 October 2018). "The Best Secret Menu Drinks at Dutch Bros, the In-N-Out of Coffee". Thrillist. Retrieved 21 December 2018.
  12. Patail, Marty (19 May 2016). "How Dutch Bros. Coffee Conquered Oregon's Soul". Portland Monthly. Retrieved 21 December 2018.
  13. O'Leary, Steve; Sheehan, Kim; Lentz, Sterling (2011-06-14). Small Business Smarts: Building Buzz with Social Media: Building Buzz with Social Media. ABC-CLIO. pp. 50, 73, 84. ISBN 9780313394102.
  14. "Nampa Dutch Bros. will be featured on 'Undercover Boss' tonight". Idaho Press. Idaho Press. Retrieved 21 December 2018.
  15. "Season 5 Episode 8: Dutch Bros. Coffee". cbs.com. CBS. Retrieved 21 December 2018.
  16. Burlingham, Bo (9 May 2017). "Forbes Small Giants 2017: America's Best Small Companies". Forbes. Retrieved 21 December 2018.
  17. Reid, Janna. "The Oregon Encyclopedia: Dutch Bros. Coffee Company". The Oregon Encyclopedia. Oregon Historical Society. Retrieved 21 December 2018.
  18. Duewel, Jeff (16 October 2009). "Dutch Bros. co-founder dies at 55". Mail Tribune. Retrieved 21 December 2018.
  19. "Dutch Bros. Coffee hosts annual "Drink One for Dane" Day to benefit Muscular Dystrophy Association". KHQ Right Now. Retrieved 21 December 2018.
  20. Rhodan, Maya (21 August 2017). "Coffee Chain in Eclipse's Path Recalls Safety Glasses After Giving Them Out for Free". Time. Retrieved 22 December 2018.

External links[edit | edit source]

Others articles of the Topics Oregon AND Companies : Hawks PDX, ZoomCare

Others articles of the Topics Coffee AND Companies : Dunkin Donuts, Starbucks Coffee

Others articles of the Topic Coffee : Dunkin Donuts, Starbucks Coffee

Others articles of the Topic Oregon : South Portland Historic District, March for Our Lives Portland, Imago Theatre (Portland, Oregon), Carriage Room, Oregon Women's Land Trust, ZoomCare, 1st Avenue (Portland, Oregon)

Others articles of the Topic Companies : Tumblr, Quikjet Airlines, Panasonic, ZoomCare, List of pornographic film studios, Nivea, Comsec Consulting

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