ESOMAR
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| Formation | 1947[lower-alpha 1] |
|---|---|
| Headquarters | Amsterdam, Netherlands |
| Coordinates | 52°18′32″N 4°56′53″E / 52.309°N 4.948°ECoordinates: 52°18′32″N 4°56′53″E / 52.309°N 4.948°E ⧼validator-fatal-error⧽ |
| Website | esomar |
ESOMAR is a membership organization for market, social, and opinion researchers that was founded in 1947.[1][lower-alpha 1] The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the original catchment of the organisation.[2] ESOMAR has published an ethics and guidance code for its members since 1948, with a joint code being published with the International Chamber of Commerce (ICC) since 1977.[3]
History[edit]
ESOMAR was founded in 1947.[1][lower-alpha 1] In 1948 the first version of code of practice for members was published.[3] In 1976 ESOMAR and the ICC determined a single code of practice would be preferable and the first joint code of practice was published in 1977, with revisions in 1986, 1994 and 2007.[3] From the revision in 2016 the title and content was changed to include data analytics.[4]
Structure[edit]
ESOMAR admits three types of member, a young membership for individuals under the ago of 30, individual membership, and corporate membership.[5] Individual members undersign to commit to the "ICC/ESOMAR International Code on Market and Social Research",[3][6] or the updated "ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics".[4][7]
Activities[edit]
ESOMAR produces information about market research,[8] with much of the archive restricted to ESOMAR members.[5] ESOMAR produces the Research World magazine bi-monthly, with publisher Wiley Online Library claiming a worldwide circulation of close to 20,000 with the majority of the readers in Europe.[9]
Notes, references and sources[edit]
Notes[edit]
References[edit]
- ↑ 1.0 1.1 1.2 ESOMAR & Raben (2019).
- ↑ Corbin et al. (2018), pp. 171–172.
- ↑ 3.0 3.1 3.2 3.3 ICC (2019a).
- ↑ 4.0 4.1 ICC (2019b).
- ↑ 5.0 5.1 ESOMAR (2019).
- ↑ ESOMAR & ICC (2007).
- ↑ Danilovich & Raben (2016).
- ↑ Nilsson (2018), pp. iv, 49–51.
- ↑ Wiley (2019).
Bibliography[edit]
- ESOMAR; ICC (December 2007). "ICC/ESOMAR International Code on Market and Social Research" (PDF) (4 ed.). ESOMAR & ICC. Archived from the original (PDF) on 3 September 2018. Retrieved 13 December 2019. Unknown parameter
|url-status=ignored (help) - Danilovich, John; Raben, Finn (2016). "ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics" (PDF). ESOMAR & ICC. Archived from the original (PDF) on 27 March 2019. Retrieved 13 December 2019. Unknown parameter
|url-status=ignored (help)
Sources[edit]
- Corbin, Ruth M.; et al. (26 November 2018). Practical Guide to Comparative Advertising: Dare to Compare. Academic Press. ISBN 978-0128054710. OCLC 1078666387. Search this book on
- ESOMAR (2019). "Join ESOMAR". esomar.org. Archived from the original on 13 December 2019. Retrieved 13 December 2019. Unknown parameter
|url-status=ignored (help) - ESOMAR; Raben, Finn (2019). "About us". esomar.org. Archived from the original on 13 December 2019. Retrieved 13 December 2019. Unknown parameter
|url-status=ignored (help) - ICC (2019a). "ICC/ESOMAR International Code on Market and Social Research". ICC. Archived from the original on 13 December 2019. Retrieved 13 December 2019. Unknown parameter
|url-status=ignored (help) - ICC (2019b). "ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics". ICC. Archived from the original on 13 December 2019. Retrieved 13 December 2019. Unknown parameter
|url-status=ignored (help) - Nilsson, Johan (2018). Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics (PhD). Linköping University. doi:10.3384/diss.diva-144816.
- Polonsky, Michael J.; Waller, David S. (31 Aug 2004). Designing and Managing a Research Project: A Business Student's Guide (1 ed.). SAGE Publications, Inc. ISBN 978-0761922490. OCLC 982525073. Search this book on
- Wiley (2019). "Research World". Wiley. Archived from the original on 13 December 2019. Retrieved 13 December 2019. Unknown parameter
|url-status=ignored (help)
External links[edit]
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