Edgard Corona
| Edgard Corona | |
|---|---|
 EdgardCorona.jpg Edgard Corona, founder of Smart Fit | |
| Born | |
| 🏳️ Nationality | Brazilian |
| Other names | Edgard Gomes Corona |
| 🏫 Education | Chemical Engineering |
| 🎓 Alma mater | Fundação Armando Alvares Penteado |
| 💼 Occupation | Founder of Smart Fit |
| 🏢 Organization | Smart Fit, Bio Ritmo |
| 👩 Spouse(s) | Soraya Corona |
| 🌐 Website | http://edgardcorona.com.br/ |
Edgard Corona is a health and fitness entrepreneur, and the founding partner and CEO of Smart Fit. This chain of gyms and workout studios in Latin America has become a phenomenon as both a business and lifestyle. Before Corona entered the market, the practice of going to a gym was relatively rare. His revolutionary business model showed his clientele that they didn’t need to spend hours working out to get the body of their dreams.
Corona’s career started with the study of Chemical Engineering, a branch of science that focuses on how one thing can be transformed into another under the right conditions. As a teenager, he exercised his passion for entrepreneurship by entering the fashion world. He learned how to consider what the customer wanted, and how to deliver it to them in the most efficient way possible. In the 1990s, he suffered a skiing accident that would change his life.
After becoming injured, he would spend a lot of time in physical therapy, which gave him an idea for a better kind of gym. In 1996, the Academia Bio Ritmo became a place for athletes to come together and learn more about which techniques could get them where they wanted to be faster than they thought.
At every stage of the way, Edgard Corona was focused on experience, regardless of who chose to frequent his clubs. As Bio Ritmo grew, he realized that he didn’t want to lose out on clients for any reason, which is how Smart Fit came to be in 2008. This expansion was fueled by a desire to help everyone get in shape — even people who weren’t earning at the top of the income bracket.
Edgard Corona’s expertise has grown over three decades in the industry by zooming in on his business model. He was passionate about making adjustments that would both conserve resources and offer more to his customers. A more simplified approach to management wouldn’t just save money, it would also make it possible to scale to additional locations without creating more problems than it solved.
To answer some of these complex questions, he talked to other professionals who could offer different perspectives. It's this combination of grit, leadership, and humility that has led to such incredible growth in the Latin American space, one that Edgard Corona has shaped at a fundamental level with his passion and drive.
Press
Edgard Corona, CEO da Smartfit - A mente do maior grupo fitness da América Latina
Ações sobem 35% na bolsa, e fortuna de bilionário fundador da Smart Fit dispara
Smart Fit aposta em tecnologia para reter e atrair cliente, diz Corona
Like a Boss - Edgard Corona, CEO da Smart Fit
