Elevate Jet
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| Private | |
| ISIN | 🆔 |
| Industry | Private aviation |
| Founded 📆 | 2022 |
| Founder 👔 | Greg Raiff |
| Headquarters 🏙️ | Miami Beach, Florida, United States |
Area served 🗺️ | Worldwide |
| Products 📟 | Instant-booking private aviation application, Azurite Jet Card, aviation membership, on-demand charter, aircraft management, acquisition advisory, maintenance repair and overhaul |
| Members | |
Number of employees | |
| Parent | Elevate Aviation Group |
| 🌐 Website | elevatejet |
| 📇 Address | |
| 📞 telephone | |
Elevate Jet is an American private aviation company and on-demand booking platform operating worldwide, and a subsidiary of Elevate Aviation Group, founded by Greg Raiff. The company draws on more than three decades of operational history in private aviation, dating to Raiff's first brokered charter flight in 1989. In February 2026, Elevate Jet launched a mobile application allowing travelers to search, price, and book private jets instantly and directly, without going through a broker.[1][2]
What sets the platform apart from others in the private aviation app market, including XO, Wheels Up, and Flyhouse, is its approach to pricing. Rather than requiring travelers to submit a request and wait for a quote, the app uses an artificial intelligence engine to predict flight costs in real time and present confirmed pricing upfront, which Elevate Jet then honors.[3][2]
Elevate Aviation Group runs three divisions under its umbrella: Elevate Jet for direct consumer bookings, Private Jet Services (PJS) for managed aviation clients, and Elevate MRO for aircraft maintenance and repair.[4]
History
Greg Raiff's entry into aviation came in 1989 when he brokered his first charter flight. From there he spent years building a consultancy around large group travel and high-complexity charter work -- the kind of missions that required precise logistics, tight timelines, and a level of operational reliability that most brokers at the time were not equipped to provide.[4][5]
That specialization led to work with professional sports organizations, major touring entertainment acts, and Fortune 500 companies, all of whom needed aviation partners who could execute under pressure. Over time the company became known specifically for dependability in situations where failure was not an option.[4]
By 2005, that work had grown into Private Jet Services, a formal brand offering charter, jet cards, and airliner logistics to high-net-worth individuals and corporate clients across five continents.[4][5]
In 2022, Elevate Holdings -- the parent entity at the time -- acquired Keystone Aviation, an aviation services company founded in 1995. Keystone was rebranded as Elevate MRO and became the group's dedicated maintenance and repair division. That same year the parent company rebranded as Elevate Aviation Group, and Elevate Jet was established as its consumer-facing brand.[6][4]
Four years later, in February 2026, the company launched the Elevate Jet app, bringing instant booking and AI-powered pricing to the private aviation market.[1]
Operations
Private Jet Services
PJS is the managed aviation side of the business, built for clients who want a dedicated team handling everything rather than booking themselves. It covers charter coordination, aircraft sourcing, and full trip management, and has served Fortune 500 companies, professional sports leagues, and family offices across five continents.[4]
Aircraft management and acquisition
Elevate Aviation Group manages aircraft on behalf of private owners, handling flight operations, crew, regulatory compliance, and charter revenue optimization when the aircraft is not in personal use. The company also provides acquisition advisory services for clients evaluating private aircraft ownership. Managed aircraft operate under Part 135 certification, the FAA framework governing on-demand charter in the United States.[4]
Elevate MRO
Elevate MRO handles maintenance, repair, and overhaul work for the company's own fleet and for outside operators. It was formed from the 2022 acquisition of Keystone Aviation and operates under FAA oversight, covering everything from scheduled maintenance and avionics to interior work and airworthiness compliance.[7]
Elevate Jet Application
Ruby pricing engine
The technology behind the Elevate Jet app centers on Ruby, a proprietary artificial intelligence pricing engine developed by the company. Ruby powers dynamic pricing and feasibility intelligence, giving travelers instant, accurate answers about aircraft availability and pricing in real time -- a process that previously required hours of back-and-forth communication with brokers or operators.[8][1]
The price surfaced to the traveler is the price Elevate Jet commits to at booking, departing from traditional private aviation pricing models where costs can shift between initial inquiry and final confirmation. The Ruby engine uses machine learning to continuously train and improve over time, incorporating additional operational data to make pricing recommendations increasingly accurate and competitive.[8][9]
The app offers six aircraft categories ranging from light jets to large-cabin aircraft, with availability and pricing reflecting route, date, and aircraft type.[1]
Azurite Jet Card
For frequent flyers who want predictable costs without owning an aircraft, Elevate Jet offers the Azurite Jet Card. It works on a prepaid model with fixed hourly rates, no blackout dates, and a 25-hour minimum purchase. The structure is similar to other jet card programs in private aviation but is connected directly to the Elevate Jet booking platform.[10][3]
Private aviation market context
Private aviation in the United States operates under Federal Aviation Regulations Part 135, the FAA framework for on-demand air charter. Carriers must hold an Air Carrier Certificate and comply with ongoing requirements covering crew training, maintenance standards, and operational oversight.[11]
The market shifted significantly after 2020. Demand for private charter climbed as travelers looked for alternatives to commercial aviation, and a new wave of technology platforms entered the space alongside established operators.[12] Today the private jet booking market spans fractional ownership, jet cards, on-demand charter, and direct-booking apps, serving a range of high-net-worth and corporate travelers.[2]
Operational reliability has become a key point of differentiation in the industry, particularly around irregular operations (IRROPS) management, aircraft substitution, and communication during disruptions.[2]
Reception
Since launching in 2026, Elevate Jet has been covered as part of a broader shift in how private aviation is bought and sold. Robb Report included the company among private aviation apps offering travelers a way around traditional broker models, alongside XO and Wheels Up.[3] Forbes has cited the company's combination of technology infrastructure and operational background as factors distinguishing it in the market.[2]
The company has also received coverage from Forbes,[4] AINonline,[1] the Robb Report,[3] Newsweek,[12] and CTO Magazine.[8]
External links
References
- ↑ 1.0 1.1 1.2 1.3 1.4 "Elevate Jet Debuts Self-service Air Charter App with Transparent Pricing | AIN". Aviation International News. Retrieved 2026-05-14.
- ↑ 2.0 2.1 2.2 2.3 2.4 Conway, Paula. "Private Jet Travel: Why It's Broken And Who's Fixing It". Forbes. Retrieved 2026-05-14.
- ↑ 3.0 3.1 3.2 3.3 Gorant, J. George (2026-02-22). "These New Apps Help You Book a Private Jet in Just 30 Seconds—and Bypass Brokers". Robb Report. Retrieved 2026-05-14.
- ↑ 4.0 4.1 4.2 4.3 4.4 4.5 4.6 4.7 Gollan, Doug. "After 30 Years, This Private Jet Company Wants To Be A Household Name". Forbes. Retrieved 2026-05-14.
- ↑ 5.0 5.1 Smith, Paige (2022-02-08). "Meet the Manager: Greg Raiff, Private Jet Services | Business Airport International". Business Airport International. Archived from the original on 2024-02-27. Retrieved 2026-05-14.
- ↑ "Newly Branded Elevate Aviation Group Eyes Growth | AIN". Aviation International News. Retrieved 2026-05-14.
- ↑ "Elevate Plans Keystone MRO Expansion after Acquisition | AIN". Aviation International News. Retrieved 2026-05-14.
- ↑ 8.0 8.1 8.2 Gomes, Gizel (2026-03-13). "CTO Jennifer Wimberly on Operationalizing AI in Aviation". CTO Magazine. Retrieved 2026-05-14.
- ↑ [email protected] (2026-02-25). "How AI is transforming private jet bookings and saving HNWI's time". AGN. Retrieved 2026-05-14.
- ↑ "Elevate Jet Lifts Credit Card Fees on Azurite Jet Card Purchases | AIN". Aviation International News. Retrieved 2026-05-14.
- ↑ "Air Carrier and Air Agency Certification | Federal Aviation Administration". www.faa.gov. Archived from the original on 2026-05-12. Retrieved 2026-05-14.
- ↑ 12.0 12.1 "Flying private to America's big events is becoming a hassle". Newsweek. Archived from the original on 2026-02-06. Retrieved 2026-05-14.
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