Elton Pereira is a serial entrepreneur, technologist, and investor. With over a decade of experience in business management, marketing, and finance; a keen eye for developing trends; and boundless energy, Elton Pereira is the consummate young entrepreneur. Pereira is Co-founder and Chairman of ParetoLogic, a software technology company based in Victoria, B.C.
|🏫 Education||University of Victoria - Bachelor of Commerce|
Entrepreneur in Victoria, BC
|CEO and Co-founder at Paretologic|
Elton was born and raised in Victoria, and graduated in 1999 from the University of Victoria with a Bachelor of Commerce degree, specializing in Entrepreneurship and Finance. In his early years, Elton enjoyed a very successful career at CIBC, where he managed more than $60 million in assets and earned three consecutive CIBC Annual Achiever Awards as one of the top financial planners in Canada.
The real magic began in 2004, when Elton Pereira and his brothers and long-time partners, Adrian Pereira, Myron Pereira, and Don Wharton, founded ParetoLogic.
ParetoLogic specialized in providing PC and cloud based security, privacy, optimization, backup & other utility software solutions to home users and small businesses. Elton and his brothers played a key role in the growth of ParetoLogic, taking the company from 5 employees and $3.9 million in revenue in its first year of business in 2004 to 70 employees, 350 million downloads and $24 million in sales in every country of the world in 2015.
In the beginning, the Pereira/Wharton brothers outsourced the software development team overseas for maximum flexibility and cost savings. In doing so, they dodged the typical bootstrap situation. The founders all contributed funds for the initial start up, outsourced the production of their first anti-spyware application, and as a team made a strong and effective online marketing push. As a result, ParetoLogic was fortunate to have an instant positive cash flow from day 1 of launch and growing. Aside from the wisdom in early outsourcing and online marketing, this speaks to the accuracy of the founder’s market research.
Elton was primarily responsible for working closely with the executive team, defining and executing on the business growth strategy and tactical objectives and creating a corporate culture that fosters creativity, innovation and a strong work ethic. Some of Elton’s strengths have always been his people skills and leadership abilities, and he has always been able to attract very talented people at the right time to help continue to develop and support ParetoLogic. The most important key core values that Elton stands by in both himself and his staff are passion, drive, integrity, trust, respect, creativity, team spirit, compassion, loyalty, and having fun. These core values formed the foundation that supported ParetoLogic’s positive, productive and family oriented corporate culture. This in turn resulted in ParetoLogic teams delivering high quality innovative software solutions and exceptional customer service.
After ParetoLogic retired in March 2020, Elton was able to spend more time with his family and turn his sights to new business ventures – his experience taught him how to support thriving and stable businesses including SureSwift Capital, a diversified SAAS portfolio business that creates attractive exits for talented Founders; SendtoNews, the fastest growing cloud-based syndicator of digital sports highlights; The Very Good Butchers, a popular plant-based meat alternatives business; Social Nature, an innovative social marketing company that brings natural products to your doorstep; Version One Ventures, a venture fund that backs early stage mission-driven founders; Gravity Group, a global advisory and investment firm that works with businesses with strong environmental, social and governance missions and game changing technologies; Constant Content, an established marketplace that allow expert writers to deliver unique SEO friendly content to businesses. This past year Elton also recently donated to Startup Skool, a social enterprise committed to bringing an entrepreneurial mindset to youth, to Glenlyon Norfolk School in Victoria, BC Canada.