Emma Lembke
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Emma Lembke Emma Lembke is a youth activist fighting to save GenZ youth from the dangers and losses caused by Social Media. She was named to Forbes 30 Under 30 for her work. Lembke co-founded Log Off, an organization for and by teens who want to raise awareness about social media’s impact on mental health. She Co-Founded Design It For Us (DiFU), and is on the Board of the Sustainable Media Center (SMC). She testified before Congress and visited the White House to advocate for regulations and safety standards in social media and artificial intelligence (AI); is establishing Log Off chapters at WashU and other college campuses; and has emerged as a leading champion for digital wellness, appearing in The New York Times, Time, CBS 60 Minutes and other outlets. Lembke is majoring in political science in Arts & Sciences.
Lembke has testified before the United States Senate on the effects of social media on children and teens and is a vocal proponent of stronger online safety regulations.
Early life and education Lembke grew up in Birmingham, Alabama. She began using social media at age 12, an experience that later influenced her advocacy work. As of 2025, she is studying political science and psychology at Washington University in St. Louis.1
Activism In 2020, while still in high school, Lembke founded the LOG OFF Movement, a youth-led organization focused on helping young people build healthier relationships with social media.2 The organization promotes digital wellness through educational initiatives, podcasts, and peer-led discussions.
Lembke is also the co-chair of Design It For Us, a coalition of young people advocating for safer online platforms designed with youth well-being in mind. The group supports legislation such as the Kids Online Safety Act (KOSA) and the Children and Teens' Online Privacy Protection Act (COPPA 2.0).3
In 2025, Lembke was a leader in the GenZ-focused ACTV8.Media, a youth-led co-design incubator focused on developing alternative social platforms that prioritize mental health and user safety from inception. The initiative was announced at South by Southwest (SXSW) in a featured session titled "How Gen Z is Rebuilding Social Media from the Ground Up."4
Public appearances Lembke has testified before the United States Senate Judiciary Committee on the topic of child internet safety, where she discussed her personal experiences and the mental health impact of social media on teens.5 She has been featured by national outlets including Bloomberg, NPR, and The Hill.
Her 2025 SXSW session was recorded and is available on YouTube.6
Reception Lembke has been recognized as a leading voice in the digital wellness movement. Her work represents a growing youth-led response to concerns about the mental and emotional impact of digital technologies.
See also Digital wellness Youth activism Social media and mental health Social media regulation in the United States
References External links LOG OFF Movement Design It For Us Emma Lembke SXSW Session on YouTube Emma Lembke Senate Testimony on C-SPAN
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Footnotes
Keaggy, D. T. (2024, December 16). Lembke named to Forbes' '30 Under 30'. The Source, Washington University in St. Louis. https://source.washu.edu/2024/12/lembke-named-to-forbes-30-under-30/
"Emma Lembke Goes to Washington." Ampersand Magazine, Washington University in St. Louis. Retrieved March 2025 from https://artsci.wustl.edu/ampersand/emma-lembke-goes-washington ↩
LOG OFF Movement. "About Emma Lembke." https://www.logoffmovement.org/about/emma-lembke/ ↩
"Press." Design It For Us. https://designitforus.org/press/ ↩
"Gen Z Visionary Emma Lembke to Unveil Radical Plan for Rebuilding Social Media at SXSW." PRWeb. March 2025. https://www.prweb.com/releases/gen-z-visionary-emma-lembke-to-unveil-radical-plan-for-rebuilding-social-media-at-sxsw-302389914.html ↩
"Senate Judiciary Committee Hearing on Child Internet Safety." C-SPAN. February 14, 2023. https://www.c-span.org/video/?525174-1/senate-judiciary-committee-hearing-child-internet-safety ↩
"How Gen Z is Rebuilding Social Media from the Ground Up – SXSW 2025." YouTube. https://www.youtube.com/watch?v=DxzoF1k2qZk ↩
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