Dr Emmanuel Mogaji
From EverybodyWiki Bios & Wiki
| Dr Emmanuel Mogaji | |
|---|---|
 EmmanuelMogaji.jpg | |
| Born | Lagos State, Nigeria |
| 🏳️ Nationality | Nigerian |
| 🎓 Alma mater | University of Lagos University of Bedfordshire |
| 💼 Occupation | Marketing researcher |
| 🌐 Website | https://linktr.ee/emogaji https://www.amazon.co.uk/Emmanuel-Mogaji |
| e_mogaji | |
Dr. Emmanuel Mogaji is a Nigerian-born academic writer and professor of Advertising and Marketing Communications at the University of Greenwich.[1][2] He is also a fellow of the Higher Education Academy.[3]
Emmanuel's areas of research include Advertising, Branding, Communications, Digital and Ethics (ABCDE) of Marketing Communications, artificial intelligence,[4][5][6] and sportswomen in the advertisement.[7][8][3] He has been studying and researching banking advertisements since the global financial crisis of 2007-08.[9] His PhD thesis explored emotional appeals in the United Kingdom advertisements.[10]
Biography
Born in Lagos State, Nigeria, Mogaji received a degree in architecture from the University of Lagos.[11] For further study, he moved to the United Kingdom and received his Masters of Arts degree in Art Design with Internet Technologies from the University of Bedfordshire.[12] In 2016, he completed his doctorate of philosophy (PhD) degree in marketing from the University of Bedfordshire.[13]
Emmanuel has previously served as the Associate Lecturer and a researcher at the Business and Management Research Institute of the University of Bedfordshire between 2014 and 2017.[2]
He joined the University of Greenwich in 2017 and served until September 2020 as a Lecturer in Advertising and Marketing Communications. In September 2020, he was promoted to the rank of Senior Lecturer.[2]
Books
- Mogaji, Emmanuel (2018). Emotional Appeals in Advertising Banking Services. Emerald Publishing Limited. ISBN 9781787563025. Search this book on
- Mogaji, Emmanuel; Maringe, Felix; Hinson, Robert Ebo (2020). Strategic Marketing of Higher Education in Africa. Routledge. ISBN 9780367336356. Search this book on
- Mogaji, Emmanuel; Maringe, Felix; Hinson, Robert Ebo (2020). Understanding the Higher Education Market in Africa. Routledge. ISBN 9780367344382. Search this book on
- Mogaji, Emmanuel; Adeola, Ogechi; Limbu, Yam B.; Hinson, Robert E. (2020). Marketing in Healthcare-Related Industries. IAP. ISBN 9781648021084. Search this book on
- Mogaji, Emmanuel (2020). Higher Education Marketing in Africa: Explorations into Student Choice. Springer Nature. ISBN 9783030393793. Search this book on
- Mogaji, Emmanuel; Mukonza, Chipo; Adeola, Ogechi; Adisa, Isaiah; Hinson, Robert E.; Kirgiz, Ayca Can (2021). Green Marketing in Emerging Markets. Springer Nature. ISBN 9783030740641. Search this book on
- Mogaji, Emmanuel (2021). Brand Management: An Introduction Through Storytelling. Springer Nature. ISBN 9783030661199. Search this book on
- Mogaji, Emmanuel (2021). Introduction to Advertising: Understanding and Managing the Advertising Process. Routledge. ISBN 9780367441999. Search this book on
Journal articles
- Dwivedi, Yogesh K.; Hughes, Laurie; Ismagilova, Elvira; Aarts, Gert; Coombs, Crispin; Crick, Tom; Duan, Yanqing; Dwivedi, Rohita; Edwards, John; Eirug, Aled; Galanos, Vassilis; Ilavarasan, P. Vigneswara; Janssen, Marijn; Jones, Paul; Kar, Arpan Kumar; Kizgin, Hatice; Kronemann, Bianca; Banita; Lucini, Biagio; Medaglia, Rony; Le Meunier-FitzHugh, Kenneth; Leslie Caroline; Misra, Santosh; Mogaji, Emmanuel; Sharma, Sujeet Kumar; Singh, Jang Bahadur; Vishnupriya; Raman, Ramakrishnan; Rana, Nripendra P.; Samothrakis, Spyridon; Spencer, Jak; Tamilmani, Kuttimani; Tubadji, Annie; Paul; Williams, Michael D. (April 2021). "Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy". International Journal of Information Management. 57: 101994. doi:10.1016/j.ijinfomgt.2019.08.002. hdl:10398/6f3d62c8-22e9-48e4-a19f-1eed635470b6.
- Mogaji, Emmanuel (July 2020). "Impact of COVID-19 on transportation in Lagos, Nigeria". Transportation Research Interdisciplinary Perspectives. 6: 100154. doi:10.1016/j.trip.2020.100154. PMC 7290214 Check
|pmc=value (help). PMID 34171020 Check|pmid=value (help). - Gökerik, Mehmet; Gürbüz, Ahmet; Erkan, Ismail; Mogaji, Emmanuel; Sap, Serap (2018). "Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image" (PDF). Asia Pacific Journal of Marketing and Logistics. 30 (5): 1222–1238. doi:10.1108/APJML-10-2017-0257.
- Mogaji, Emmanuel (2016). "Marketing strategies of United Kingdom universities during clearing and adjustment". International Journal of Educational Management. 30 (4). doi:10.1108/IJEM-11-2014-0147.
- Mogaji, Emmanuel; Yoon, Hyunsun (2019). "Thematic analysis of marketing messages in UK universities' prospectuses". International Journal of Educational Management. 33 (7): 1561–1581. doi:10.1108/IJEM-05-2018-0149.
Awards
- Emerald Literati Award (2019) for Gökerik et al. 2018[2]
References
- ↑ "Fare hike, traffic congestion mar transportation in Lagos". 19 June 2020.
- ↑ 2.0 2.1 2.2 2.3 "Emmanuel Mogaji". The University of Greenwich.
- ↑ 3.0 3.1 "Emmanuel Mogaji". Advance: a SAGE preprints community.
- ↑ Dwivedi, Yogesh K.; Hughes, Laurie; Ismagilova, Elvira; Aarts, Gert; Coombs, Crispin; Crick, Tom; Duan, Yanqing; Dwivedi, Rohita; Edwards, John; Eirug, Aled; Galanos, Vassilis; Ilavarasan, P. Vigneswara; Janssen, Marijn; Jones, Paul; Kar, Arpan Kumar; Kizgin, Hatice; Kronemann, Bianca; Lal, Banita; Lucini, Biagio; Medaglia, Rony; Le Meunier-FitzHugh, Kenneth; Le Meunier-FitzHugh, Leslie Caroline; Misra, Santosh; Mogaji, Emmanuel; Sharma, Sujeet Kumar; Singh, Jang Bahadur; Raghavan, Vishnupriya; Raman, Ramakrishnan; Rana, Nripendra P.; Samothrakis, Spyridon; Spencer, Jak; Tamilmani, Kuttimani; Tubadji, Annie; Walton, Paul; Williams, Michael D. (April 2021). "Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy". International Journal of Information Management. 57: 101994. doi:10.1016/j.ijinfomgt.2019.08.002. hdl:10398/6f3d62c8-22e9-48e4-a19f-1eed635470b6.
- ↑ Mogaji, Emmanuel; Soetan, Taiwo O.; Kieu, Tai Anh (2020). "The implications of artificial intelligence on the digital marketing of financial services to vulnerable customers". Australasian Marketing Journal: j.ausmj.2020.05. doi:10.1016/j.ausmj.2020.05.003.
- ↑ Mogaji, Emmanuel; Olaleye, Sunday; Ukpabi, Dandison (2020). "Using AI to Personalise Emotionally Appealing Advertisement". Digital and Social Media Marketing. Advances in Theory and Practice of Emerging Markets. pp. 137–150. doi:10.1007/978-3-030-24374-6_10. ISBN 978-3-030-24373-9. Search this book on
- ↑ Mogaji, Emmanuel; Badejo, Foluké Abigail; Charles, Simone; Millisits, Jacqueline (2020). "To build my career or build my brand? Exploring the prospects, challenges and opportunities for sportswomen as human brand". European Sport Management Quarterly: 1–19. doi:10.1080/16184742.2020.1791209.
- ↑ Mogaji, Emmanuel; Badejo, Foluké Abigail; Charles, Simone; Millisits, Jacqueline (2021). "Financial well-being of sportswomen". International Journal of Sport Policy and Politics. 13 (2): 299–319. doi:10.1080/19406940.2021.1903530. Unknown parameter
|s2cid=ignored (help) - ↑ Tait, Amelia (4 June 2020). "Sadvertising: Why banking TV ads become more mawkish in a crisis". The Telegraph.
- ↑ Mogaji, Emmanuel (2016). Emotional appeals in UK banks' print advertisement (Thesis). hdl:10547/622103.
- ↑ "Meet Nigerian man who finished from UNILAG teaching in top UK university". 18 June 2020.
- ↑ "Meet Nigerian man who finished from UNILAG teaching in top UK university". 18 June 2020.
- ↑ "Emmanuel Mogaji".
External links
- Emmanuel Mogaji Google Scholar
