Enablers Pakistan
Enablers[1] is an e-commerce guidance platform based in Pakistan, that assists people in setting up online businesses[2]. It does this by offering eCommerce based learnings from those who have experience in this field.[3] Enablers' areas of focus include Amazon[4] eCommerce, virtual assistance and freelancing.[5] The company also operates through a Facebook group[6][7] with over 796,000 members[6], with the aim to provide a sense of community learning among beginners in eCommerce. This group serves to relay information to those struggling with setting up their online businesses, as well as to answer questions.
History[edit]
Established in 2018[8], by founder and CEO, Saqib Azhar[9] [7] Enablers set itself to build upon the learnings from Azhar's[10] own journey on Amazon[8] with the purpose of educating and enabling individuals across Pakistan looking for a newer or secondary source of income.[11]
During their growth phase, Enablers partnered with Payoneer[12][13][14], to make cross-border[13] payments easier for local eCommerce business owners in February 2021[15][16]. The partnership with Payoneer was also required because of Pakistan's weak digital payment infrastructure[17]. The company also struck a partnership with Amazon to help online businesses[18].
Corporate Affairs[edit]
Vision and Mission[edit]
Enablers' mission, according to CEO Saqib Azhar[2], is to help set up 200,000 businesses, create 2 million employment opportunities in Pakistan by 2023 and additional 50 million in exports for the international e-commerce marketplaces, and to build an entrepreneur culture in Pakistan[8].The purpose remains to build Pakistan's presence on the e-commerce front.[19][20]
The Team[edit]
Under the leadership of Azhar as CEO and his brother, Faisal Azhar as COO[3], the two brothers manage the business, including working in areas such as digital media management and customer services[21]. The on-ground team is based around City Lead Ambassadors who promote the company and its products in their cities, and City Consultants.
Services[edit]
This platform is made specifically for freelancers, and allows them to interact with virtual assistants and experts from the company.[22]. Freelancers can ask questions on how to grow their businesses and get immediate replies from a network of thousands of experienced professionals[3]
Guidance Programs:[edit]
Enablers' face to face guidance programs cover 15 broad areas relating to eCommerce[22]. The guidance programs are as follows:
- Amazon Account Management
- Enablers' Investment Club
- Enablers' Opportunity Club
- Amazon Sellers Dashboard
- Digital Marketing
- Investment Group
- Enablers' Mentor Support
- Product Hunting
- Product Launching
- Product Photography and Design
- Listing Optimization
- PPC Campaigns
- Content Writing
- Ecommerce Store Development
- Amazon Account Rescue
Trainings:[edit]
Enablers offers several paid training programs. These programs focus on eCommerce training with Pakistan-centric approaches, dealing primarily with Amazon businesses, but also including Daraz.pk and eBay[23]. Training sessions range from paid to free. One of the most widely consumed sessions under training is the Enabling Video Series[24], which consists of online courses that help people to set up an online businesses or to grow an already existing business on a global level through e-commerce platforms such as Amazon.[3]
Partnerships and Projects[edit]
In 2019, Enablers received recognition and certifications from the United Nations Development Program[25] for youth training in Khyber Pakhtunkhwa.
In 2020, Enablers collaborated with the government of Punjab on a project called Khush-haal Pakistan[26], and set up its very first Incubation Center in UMT, Lahore.[27]
In March 2021, Enablers launched Enablers Konnect[28], an app which brings all eCommerce service providers on a common platform, helping to safeguard payments[28], in order to increase the level of trust in eCommerce within Pakistan.
Enablers is gearing up to launch a franchise in 2021 catered towards educational institutions, with the aim to gear students towards an entrepreneurial mindset and aid them in starting ecommerce businesses. In support of this vision, the company is also looking into collaborative co-working spaces for students who are interested in engaging in Enablers services.
References[edit]
- ↑ "Exploiting e-commerce | Political Economy | thenews.com.pk". www.thenews.com.pk. Retrieved 2021-05-05.
- ↑ 2.0 2.1 "Enablers: Pakistani startup linking entrepreneurs to Amazon.com". www.thenews.com.pk. Retrieved 2021-05-05.
- ↑ 3.0 3.1 3.2 3.3 "Amazon training series launched for Pakistani sellers looking to expand their online business". TechJuice. 2019-07-08. Retrieved 2021-05-05.
- ↑ www.amazon.com https://www.amazon.com/. Retrieved 2021-03-22. Missing or empty
|title=(help) - ↑ "ECommerce Training Courses in Pakistan | Amazon eBay Pakistan". Enablers. Retrieved 2021-08-12.
- ↑ 6.0 6.1 "Facebook Groups". www.facebook.com. Retrieved 2021-03-22.
- ↑ 7.0 7.1 "Saqib Azhar, Creator of the World's Largest Amazon Facebook Group". Helium 10. 2020-12-12. Retrieved 2021-03-22.
- ↑ 8.0 8.1 8.2 "Meet Saqib Azhar, Leading E-Commerce Mentor in Pakistan". Startup Pakistan | Startup and Technology News from Pakistan. 2021-01-09. Retrieved 2021-03-22.
- ↑ "Enablers: Pakistani startup linking entrepreneurs to Amazon.com". www.thenews.com.pk. Retrieved 2021-05-05.
- ↑ "Must dos to counter slow growth of eCommerce in Pakistan". www.thenews.com.pk. Retrieved 2021-05-05.
- ↑ "Meet Saqib Azhar, Leading E-Commerce Mentor in Pakistan". Startup Pakistan | Startup and Technology News from Pakistan. 2021-01-09. Retrieved 2021-03-22.
- ↑ "Pay & Get Paid Worldwide". Payoneer. Retrieved 2021-03-22.
- ↑ 13.0 13.1 "Payoneer Collaborates with Enablers strengthening the digital ecosystem for entrepreneurs". TechJuice. 2021-02-22. Retrieved 2021-05-05.
- ↑ "Enablers collaborates with Payoneer to facilitate entrepreneurs". Profit by Pakistan Today. 2020-02-20. Retrieved 2021-05-05.
- ↑ "Payoneer Collaborates with Enablers strengthening the digital ecosystem for entrepreneurs". TechJuice. 2021-02-22. Retrieved 2021-03-22.
- ↑ "Enablers collaborates with Payoneer to facilitate entrepreneurs". Profit by Pakistan Today. 2020-02-20. Retrieved 2021-04-23.
- ↑ "Low financial inclusion hurts e-commerce". The Express Tribune. 2020-10-17. Retrieved 2021-05-05.
- ↑ "Amazon training series launched for Pakistani sellers looking to expand their online business". TechJuice. 2019-07-08. Retrieved 2021-05-05.
- ↑ "E-commerce not getting govt attention despite huge potential". The Nation. 2021-01-24. Retrieved 2021-05-05.
- ↑ Pervaiz, Shoaib (2019-02-11). "Amazon does not have a Pakistan presence. These Pakistani entrepreneurs are selling on it anyway". Profit by Pakistan Today. Retrieved 2021-05-05.
- ↑ "About Enablers Vision, Mission & Approach". Enablers. Retrieved 2021-08-12.
- ↑ 22.0 22.1 "Inclusion in Amazon sellers' list to boost country's exports: President". Daily Times. 2021-06-10. Retrieved 2021-08-12.
- ↑ "ECommerce Training Courses in Pakistan | Amazon eBay Pakistan". Enablers. Retrieved 2021-08-12.
- ↑ "Amazon training series launched for Pakistani sellers looking to expand their online business". TechJuice. 2019-07-08. Retrieved 2021-05-05.
- ↑ "UNDP - United Nations Development Programme". UNDP. Retrieved 2021-03-22.
- ↑ "PRSP-Khushal Pakistan". prsp.org.pk. Retrieved 2021-03-22.
- ↑ "Enablers set up very first Incubation Center in UMT". Daily Pakistan Global. 2020-02-17. Retrieved 2021-04-23.
- ↑ 28.0 28.1 Writer -, Feature (2021-03-15). "Enablers to Launch "Konnect" Pakistan's Own Marketplace for Freelance Services". WhenWhereHow Pakistan. Retrieved 2021-05-26.
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