Mr Jose Eshkenazi
| Mr Jose Eshkenazi | |
|---|---|
_9.28.58.png) Captura de Pantalla 2021-05-11 a la(s) 9.28.58.png Jose Eshkenazi Director de Soccer Media Solutions | |
| Native name | Jose Eshkenazi |
| Born | Jose Eshkenazi Ciudad de México |
| 🏡 Residence | Ciudad de México |
| 🏳️ Nationality | Mexicano |
| 💼 Occupation | |
| 🌐 Website | http://publicidadencanchasdefutbol.com/jose_eshkenazi_smeke |
| Twitter=jeshkenazismeke | |
Early Life[edit]
Career[edit]
Jose Eshkenazi Smeke is a sports marketing specialist with decades of experience in advertising sales, marketing strategy, sports management and commercial and sales development. He is a key figure in Mexico's sports marketing industry, first serving with Soccer Media Solutions as a legal representative. He currently oversees all Soccer Media Solutions operations as interim director of the company.
Soccer Media Solutions was born from the desire to improve the football experience through creative and technological business concepts. As such, SMS works to integrate advertising into matches and television broadcasts. Its main services include court-level advertising and virtual inserts.
Jose Eshkenazi Smeke describes in-field advertising as belonging to one of two fields: fences or rugs. The first means placing ads on the fence of a football field. This allows the brand to be continuously present during the match and also puts ads in a strategic view. SMS can also run add-ons on electronic fences, offering the opportunity for more malleable and versatile messaging.
The mats are placed on either side of a football field. They offer longer exposure times than electronic fences (since the latter are always changing) and are ideal for brand awareness.
Jose Eshkenazi Smeke and his team handle the size and location of brand ads. Brand exposure is everything, especially in saturated markets, so SMS offers incredibly valuable services.
In addition to street-level advertising, Jose Eshkenazi Smeke explains visual insertions as cutting-edge advertising technology. These inserts are 3D technology creations that are placed in live programming. For example, suppose a segment of a football match is sponsored by Kia. If the automaker used a visual insert, we could see a real 3D Kia car appear on the screen to present the segment.
The advantages of this type of advertising are obvious. With so many people watching sports from the comfort of their homes, it makes a lot of sense to advertise during a broadcast. SMS helps ensure that these ads are adopted in the aesthetics of programming, creating something fluid and impactful.
Jose Eshkenazi Smeke is proud of the work of Soccer Media Solutions. Today SMS has a portfolio of more than 30 clients including: Bimbo Group, Coppel, Amazon, La Fina, Mercado Libre, Bodegas La Negrita, Restonic, Total Lubricants, Crest, Steren, Roshfrans, Tony Stationery, AT&T, Bridgestone, Koblenz, and Betcris. The company has also worked in several private companies and with government clients.
Personal Life[edit]
References[edit]
https://www.crunchbase.com/person/jose-eshkenazi-eshkenazi
