Ester

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W Formula’s Creator - Valerie Masson - a Woman who knows Fashion and Style ! Valerie Masson was tutored in style and design from an early age. At 16 she was organising private sales for fashion designers with her mother; and through her father she became skilled in Interior Design and the collection of Art and Antiques. ‘Knowing what’s best and what goes with what’, is essential in her eye. Valerie became a fashion journalist, a magazine stylist and a well-known media personality in France. She worked as a freelance photographer Agent & lifestyle Journalist for top magazines - Jalouse, Vogue, Elle, Cosmopolitan, Marie- Claire, Vivre Zen, Club Cigare and others... She and her identical twin, Veronique, hosted prime time TV broadcasts - Guinness Records, Disney Club and Reality Shows on major channels in France (TF1, M6, France Television). She lived in France,USA and she travels widely - gaining her experience and recognition in the fashion world. In 2007, Valerie decided to create her own company W FORMULA to promotes her vision in the “So Chic” of style and Parisian lifestyle. The W concept of WFORMULA , the Formula for you – Concept The 'twin' perspective of W Formula is unique: Valerie and her twin Veronique see clearly into the two different aspects of our personalities. For Valerie and Veronique, life is rich and full of style and design. Any Woman (or Man!) has a Double U Formula : The Uptown U and the Downtown U. It's all about looking good and feeling good in both. It's about realising your full potential with a W Formula Parisian style. Like figures from << Sex and the City >>: Veronique is DOWNTOWN attitude – the perfect combination of the Rock-Chic single woman while Valerie is the UPTOWN Glamour-Sexy mother of 3 boys managing the day-to-day as a Professional and enjoying Life and Style. « Let’s face it » says Valerie, « It’s a busy world out there. The day-to-day can feel like a never ending To-Do list. Life must be more than this » Since its inception, Valerie decided to promotes her vision of The W - Double U – Concept : With the W Formula we make you feel pampered and more satisfied with various areas of your life. We help you to achieve the most from your lifestyle while you enjoy being who you are!

Valerie Masson , Wformula concept

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