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Founderco-Founded by Garrett Ozar and Adelle Archer
Austin, TX
Area served
ServicesGrief Wellness
Number of employees


Eterneva is a grief wellness, and consumer technology company.  Based in Austin, Texas, Eterneva was co-Founded by Garrett Ozar and Adelle Archer as a method to cope with their own grief.  For Adelle Archer specifically, Eterneva was born out of a need to memorialize the loss of her mentor and friend Tracy.

Eterneva utilizes technology to form synthetic diamonds with the cremation ashes of a loved one, creating a beautiful physical memory to immortalize their unique life. Every aspect of the process is covered.  Eterneva provides a complete grief wellness plan for the eight month process necessary to make a diamond. This includes interactive videos, hand-written letters, as well as a personalized courier service to actually hand deliver the diamonds.  But they also provide online support, including full social media services to help appropriately remember pets and loved ones after they pass on.  

For Eterneva, the idea of the diamond is one that lives forever, something that can be passed from generation to generation.  Eterneva ensures that every step of the process can be customized, including the diamond itself which can be made to any cut, size or color specifications.  The end result being a diamond that’s just as beautiful and unique as the people that they memorialize.

Eterneva has seen immense growth since the company began in 2016, including a prominent appearance on the popular television show Shark Tank. Adelle and Garrett made an impression on billionaire Mark Cuban, who would go on to personally invest in the company.  Co-Founder Adelle Archer has also been featured in Forbes, and on the Inc 30 Under 30 list in 2018.

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