Ezanga
eZanga] was founded on May 29, 2003, by the husband and wife team Rich and Beth Kahn.[1] It originally operated in the affiliate advertising space, but eZanga shifted its focus to combating bot traffic and ad fraud with the launch of Traffic Advisors in 2005.[2] eZanga continued to develop its product offerings with the January 2012 launch of AdPad, a proprietary ad management system for advertisers. Both AdPad and Traffic Advisors have undergone numerous iterations as the advertising industry has evolved.
Advertising Fraud
In recent years, eZanga has been a key player in the click fraud detection and prevention landscape. As digital advertising remains central to marketing campaigns for brands and agencies,[3] ad and click fraud has become a more significant problem.[4] eZanga introduced products in this area earlier than many other organizations, with Traffic Advisors launched in 2005, preceding a broader industry focus from 2012-2015.[5]
Technology
Traffic Advisors Traffic Advisors provides publishers with traffic feedback using algorithms to score traffic on a scale of 0 to 9. This scoring system evaluates traffic quality and conversion probability. In 2014, eZanga released the eighth product upgrade to Traffic Advisors, Traffic Advisors Infinity.[6]
AdPad AdPad is an advertising management platform created by eZanga for brands, agencies, and small businesses. The platform allows for in-house campaign management across various advertising products, utilizing an advanced interface with real-time data and analytics across ad formats including clicks, calls, display, and SEM.[7]
References
- ↑ "The C-Level's Recipe For Work-Life Balance". Retrieved 5 July 2017.
- ↑ https://www.crunchbase.com/product/traffic-advisors-infinity)
- ↑ "IAB". IAB - Empowering the Marketing and Media Industries to Thrive in the Digital Economy. Retrieved 5 July 2017.
- ↑ "The Big Media Shift: Q&A With eZanga's Richard Kahn". www.mediapost.com. Retrieved 5 July 2017.
- ↑ "Digital Ad Fraud: Why It Matters (And Why It Doesn't)". 4 March 2015. Retrieved 5 July 2017.
- ↑ "eZanga.com Eliminates Click Fraud with Traffic Advisors® Infinity". Retrieved 5 July 2017.
- ↑ "Digital Archive". www.websitemagazine.com. Retrieved 5 July 2017.
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