FAYFO
 | |
| Private media technology company | |
| ISIN | 🆔 |
| Industry | Media technology Digital publishing Artificial intelligence |
| Founded 📆 | 2025 |
| Founder 👔 | Andrey Dobryy |
Area served 🗺️ | Worldwide |
Key people | Andrey Dobryy (Founder) |
| Products 📟 | FAYFO AI |
| Owner | Andrey Dobryy |
| Members | |
Number of employees | 1-10 |
| 🌐 Website | fayfo |
| 📇 Address | Barcelona, Catalonia, Spain |
| 📞 telephone | |
| 💼 LinkedIN] | https://www.linkedin.com/company/fayfo |
FAYFO
FAYFO is a Spanish media technology company headquartered in Barcelona, Catalonia, Spain. The company develops FAYFO AI, an artificial intelligence-assisted publishing infrastructure platform for digital publishers, and operates FAYFO Media, an online publication covering digital publishing, artificial intelligence, and newsroom operations.
History
FAYFO was founded in 2025 by media entrepreneur and publisher Andrey Dobryy. The company was established to develop automated editorial workflows for digital news organisations and practical applications of artificial intelligence in publishing.
The company is based in Barcelona, Catalonia, Spain.
Products and services
FAYFO develops software and publishing infrastructure intended to support digital media organisations. Its activities include editorial automation, content production workflows, newsroom technologies, multilingual publishing, and artificial intelligence-assisted editorial systems.
Its primary product is FAYFO AI, while FAYFO Media serves as the company's digital publication focused on developments in digital publishing and media technology.
FAYFO AI
FAYFO AI is a publishing infrastructure platform designed for digital media organisations. It integrates several stages of the editorial production process, including:
- monitoring websites, feeds, and other content sources;
- identifying and analysing potential news stories;
- removing duplicate or substantially similar content;
- rewriting and structuring source material;
- enriching drafts with additional context;
- generating or preparing image assets;
- assigning categories, tags, and other metadata;
- preparing drafts for publication through a content management system.
The platform uses multiple large language models together with configurable editorial rules. It is designed to support editorial workflows while maintaining human editorial oversight.
FAYFO AI can be integrated with RSS feeds, APIs, WordPress-based websites, and custom publishing systems. The platform supports multilingual publishing workflows, including English and Spanish.
FAYFO Media
FAYFO Media is the company's online publication, published at FAYFO.com. It covers topics related to digital media and publishing, including:
- artificial intelligence in newsrooms;
- editorial automation and newsroom workflows;
- search visibility and search engine optimisation;
- Google News and Google Discover;
- audience analytics and traffic development;
- advertising and publisher monetisation;
- publishing technology and content management;
- editorial standards, corrections, and transparency.
The publication also serves as the primary implementation environment for workflows developed through FAYFO AI. It discloses the relationship between its editorial operation and the company's technology platform.
Editorial model
FAYFO combines automated source processing and draft preparation with human editorial oversight. Human editors remain responsible for source selection, verification, contextualisation, final wording, and publication decisions.
The publication maintains editorial and organisational policies covering ethics, fact-checking, corrections, diversity, ownership and funding, editorial responsibility, and the distinction between editorial content and product-related material.
Mission
According to the company, its mission is to explain the technologies, economics, and editorial practices behind modern digital publishing while helping media organisations adopt artificial intelligence, automation, search technologies, analytics, and commercial publishing tools alongside established editorial standards.
See also
- Artificial intelligence in journalism
- Digital journalism
- Automated journalism
- Content management system
- News aggregation
- Publishing technology
