FULLSYNC
FULLSYNC is a video games and technology news and reviews website based in the UK. Established in December 2016[1] by three games journalists, the site was originally called Full Sync Gaming before rebranding to FULLSYNC to include the covering of technology and other topics. FULLSYNC provides a wide variety of different content from news and reviews on the latest games and gadgets, as well as conducting interviews with industry professionals within its niche and creating opinion pieces on the latest topical discussions.
Founding Members
The three founding members of FULLSYNC are Christian Camilleri, Joshua Maddox and Laurence Stark. All three founding members previously wrote for other games journalism websites before the trio decided to set up FULLSYNC which they have described in the past as the journalistic equivalent of an indie game studio[1].
It wasn't until March 2018 though that two of the founders, Maddox and Stark, decided to make FULLSYNC official and registered it with Companies House in the UK as FULLSYNC Ltd[2] becoming co-directors in the process. Camilleri remained on board in a non-official capacity continuing to contribute to the creation of site content in the form of reviews for video games and hardware.
All three founding members still help run and maintain the site alongside other employment with Maddox and Stark both more proactive in the day-to-day running of the website following Camilleri's move into esports commentary[3].
Why FULLSYNC Was Established
FULLSYNC was established because the founding members had become tired of the way other games journalism sites were operating. They felt that bigger sites and some small-medium sites would often give unfair coverage to AAA titles over small indie studios and would often provide false reviews to keep PR teams happy, ensuring they would continue to get free games and hardware for review.
To separate themselves from the rest of the industry FULLSYNC's founders decided to give equal coverage to small indie studios and AAA titles, and also helped to support small streamers as well. It also marked itself as an alternative source of news and content from bigger games journalism sites by keeping its content simple and honest whilst being transparent about anything the site did.
From its creation, FULLSYNC's founding members also wanted to create a community of likeminded individuals where those interested in gaming and technology could come together in a safe place. FULLSYNC decided to create a Discord server that is open to the public and where members of its community come together to chat, get involved with game nights and also help each other in times of need.
FULLSYNC Friends
Over the years the team who help run FULLSYNC have made a number of friends from across the industry including similar small sites to their own. Some of the other sites that are affiliated with FULLSYNC include EnosTech.com, NinjaRefinery.com, ScouseGamer88.com and ThatsAllSport.com.
Merchandise
In March 2019 FULLSYNC Ltd launched its merchandise store on Gamers Apparel[4] to allow site supporters to purchase clothing and accessories that were created with bespoke designs for the brand. The initial range included an esports jersey, polo shirt, contrast hoodie and mug. Two years later FULLSYNC expanded its range of clothing and accessories to include an esports hoodie, windbreaker, varsity jacket, unisex t-shirt and a backpack.
The premium items from the FULLSYNC merchandise which are the esports jersey, esports hoodie and the windbreaker, all promote the logo of the video game charity Everyone Can which helps to support gamers with disabilities to allow them to game together with friends and family.
Site History
FULLSYNC has been around since 2016 and undergone a number of changes over the years.
2016
The Full Sync Gaming website was established in December.
2017
In March of 2017, the website rebranded from Full Sync Gaming to FULLSYNC. A website redesign also followed. The website averaged around 1,000 views per month over the course of the year.
2018
In 2018, the website began to grow and saw the number of site viewers growing over the course of the year. In September the website was the first news outlet to break the announcement that the popular streaming app Terrarium TV[5] had announced it would no longer be operating due to threats of breaking copyright laws. The article saw over 65,000 visitors flood to the site following the news breaking.
2019
Following the influx of site visitors towards the end of 2018, FULLSYNC began posting daily news of the areas of gaming, technology and esports. In March, FULLSYNC also launched its own merchandise range. The push for growth during the year saw FULLSYNC achieve an average monthly audience of around 8,000 unique visitors.
2020
Following the start of the COVID-19 pandemic lockdown saw visitor numbers rise on the website as people were restricted from going outside unless completely necessary. This saw the average monthly visitors of the website increase to over 34,000. The most popular article during this time was once again another coup of being the first news outlet to cover the shutdown of IPTV provider ACE IPTV[6].
2021
Due to the increased workload as a key worker during the COVID-19 pandemic, Maddox stopped producing daily news on the site at the start of 2021. The focus became to produce more bespoke content instead of news such as covering live events and creating more opinion pieces. The site underwent another facelift in the spring and the existing logo was also replaced.
2022
Halfway through the year and the site currently manages an average of around 10,000 visitors per month. 2022 has seen members of the FULLSYNC team attending live events again for the first time with their esports correspondent Stuart "Stubat" Hannon covering the Rocket League Championship Series Spring Major[7] live from the event held at the Copperbox Arena in London, and Maddox and Stark attending Insomnia Gaming Festival in Birmingham alongside Ben Enos of EnosTech.com.
References
- ↑ 1.0 1.1 Stark, Laurence. "FULLSYNC - About Us". Unknown parameter
|url-status=ignored (help) - ↑ "FULLSYNC Ltd". Unknown parameter
|url-status=ignored (help) - ↑ "Chirstian Camilleri (R3KTZU) Twitter". Unknown parameter
|url-status=ignored (help) - ↑ "FULLSYNC Ltd - Gamers Apparel". Unknown parameter
|url-status=ignored (help) - ↑ Maddox, Joshua. "The End of Terrarium TV". Unknown parameter
|url-status=ignored (help) - ↑ Maddox, Joshua. "Win for the authorities against IPTV providers". Unknown parameter
|url-status=ignored (help) - ↑ Hannon, Stuart. "RLCS: Spring Major - Championship Sunday". Unknown parameter
|url-status=ignored (help)
This article "FULLSYNC" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:FULLSYNC. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
