FUNFLY PTE. LTD.
FUNFLY PTE. LTD. is a privately held video game company incorporated in Singapore in 2024. It is the developer and publisher of the mobile game Last War: Survival and operates as a subsidiary of First Fun Group Holdings Limited, a holding company registered in the Cayman Islands.[1]
The company was incorporated on 19 February 2024 under the name FIRST FUN PTE. LTD. and changed its name to FUNFLY PTE. LTD. on 9 July 2024.
Leadership
As of 2025, the directors and company officers are:
- Eugene Lee Changwei (Li Changwei) – Director (Singapore citizen)
- Wang Yuewei – Director (Chinese national)
- Xie Xianlin – Director (Chinese national)
- Lin Moi Heyang – Secretary (Malaysian)
- Tang Pei Chan – Secretary (Malaysian)
Games
Last War: Survival
Last War: Survival is a free-to-play multiplayer online strategy game released in 2023 for Android and iOS. It is set in a post-apocalyptic world where players construct and upgrade bases, recruit characters with special abilities, and participate in cooperative and competitive events.
By early 2025, the game had been downloaded more than 50 million times on Google Play,[2] and carried a 4.6-star average from over one million user reviews. The iOS version lists a download size of approximately 1.8 GB and supports multiple languages.[3]
Financial performance
In December 2024, market analytics site MobileGamer.biz ranked Funfly 11th among global mobile game publishers by revenue, reporting annual earnings of around US$1.15 billion for 2024.[4]
According to Statista, Funfly was the highest-earning Android game publisher in January 2025, with estimated Google Play revenue of US$68.16 million.[5] Combined Android and iOS revenue for that month was approximately US$141 million.
Analytics firm Naavik Digest reported that as of late 2024, Last War: Survival had generated roughly US$793 million in player spending, with projections that annualized revenue could exceed US$1.3 billion.[6]
Advertising and criticism
Some observers have noted that promotional materials for Last War: Survival emphasize arcade-style mini-games that differ from the main gameplay loop, leading to commentary on the use of such marketing tactics.[7]
See also
References
- ↑ "Company Profile Search – FUNFLY PTE. LTD". Accounting and Corporate Regulatory Authority (ACRA). Retrieved 2025-05-19.
Company UEN 202406417H – search for filings via BizFile+ portal.
- ↑ "Last War: Survival – Apps on Google Play". Google Play. Retrieved 2025-05-19.
- ↑ "Last War: Survival". Apple App Store. Retrieved 2025-05-19.
- ↑ "The top grossing mobile game publishers of 2024". MobileGamer.biz. 2024-12-29. Retrieved 2025-05-19.
- ↑ "Top Android gaming publishers by revenue – Jan 2025". Statista. Retrieved 2025-05-19.
- ↑ "Eight mobile games that grossed over US $200 million in 2024". Naavik Digest. 20 October 2024. Retrieved 2025-05-19.
- ↑ "Analysis: Mobile game ads and user expectations". GamingIndustry.org. Retrieved 2025-05-19.
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