Fairytale Brownies
| Privately held company | |
| ISIN | 🆔 |
| Industry | Bakery, food gifting |
| Founded 📆 | 1992 in Phoenix, Arizona, US |
| Founders 👔 | Eileen Joy Spitalny, David Kravetz |
| Headquarters 🏙️ | 4610 E. Cotton Center Boulevard Suite #100 Phoenix, AZ 85040-8898 |
Area served 🗺️ | Worldwide |
| Products 📟 | Brownies, cookies and gift baskets |
| Members | |
Number of employees | 40-140 (seasonal) |
| 🌐 Website | brownies |
| 📇 Address | |
| 📞 telephone | |
Fairytale Brownies, Inc is a Phoenix-based bakery and food gift company that produces kosher-certified brownies, cookies and baked goods. The company has appeared on Food Network three times and reportedly ships over 7 million brownies a year.[1][2][3][4]
It was founded in 1992 by David Kravetz and Eileen Joy Spitalny.
History[edit]
Fairytale Brownies was founded in 1992 by Eileen Joy Spitalny and David Kravetz, who had been friends since kindergarten.[5][6] In high school, the two started a business baking and selling brownies using David's mother's family brownie recipe.[4][7][8] They baked from a friend's catering kitchen and sold on the weekends at farmer's markets and street fairs.[9][10] The first Fairytale Bakery opened in 1993.[11]
The company reported reaching $1 million in sales in 1997[7][12] and $10 million in sales in 2012.[13]
In 2017, the company rebranded to Brownies by Fairytale, which included new packaging and mail catalogs reported to have cost the company $200,000.[14] The company then rebranded back to its original name with a new logo in 2018.
Company name[edit]
According to the founders, the name Fairytale Brownies is a play on the two definitions of brownie: the chocolate baked good, and the mythical folklore brownie who is said to come out at night and perform good deeds.[9][15]
Operations[edit]
As of 2019, Fairytale Brownies operates in a 37,000 sq. ft. location in Phoenix, Arizona.[16] The company employs around 40 full-time and 140 seasonal employees.[13] In 2017, the company reported baking and shipping over 7 million brownies to customers worldwide, over half of which were sold during the winter holiday season.[4][13] The company operates a retail location, sells online and sells wholesale to specialty food stores across Arizona.[17][18]
Fairytale Brownies has won the Bizrate Insights Platinum Circle of Excellence Award 14 times.[19]
Media appearances[edit]
Fairytale Brownies has appeared on Food Network three times.
- Food Finds season 1, ep 4 "Phoenix" - 2001[1]
- Unwrapped season 19, ep 10 "Get Comfy" - 2009[2]
- Unwrapped season 23, ep 2 "Comfy Cozy" - 2011[3]
Charitable giving[edit]
Fairytale Brownies partnered with KaBOOM!, a nonprofit organization that helps communities build playgrounds for children, in 2001.[20] In 2011, Fairytale Brownies raised $80,000 to sponsor a playground build at Children's First Academy in Tempe, AZ.[6][13] In 2017, Fairytale raised $100,000 to sponsor a playground build for the Arizona Autism Charter School.[21]
References[edit]
- ↑ 1.0 1.1 "Phoenix." Food Finds, season 1, episode 4. Food Network, FOOD. 29 Oct. 2001.
- ↑ 2.0 2.1 "Get Comfy." Unwrapped, season 19, episode 10. Food Network, FOOD. 20 Apr. 2009.
- ↑ 3.0 3.1 "Comfy Cozy." Unwrapped, season 23, episode 2. Food Network, FOOD. 26 Feb. 2011.
- ↑ 4.0 4.1 4.2 McClellan, Jennifer (2017-11-28). "The sweet life: 5 yummy Holiday dessert recipes from master baker of Fairytale Brownies". The Arizona Republic. Retrieved 2019-02-04.
- ↑ Cooper, Andrea (2003-09-01). "A Recipe for Riches". Ladies' Home Journal.
- ↑ 6.0 6.1 Gorton, Laurie. "Fairytale Brownies makes a commitment to kids' playtime". bakingbusiness.com. Retrieved 2019-02-04. Unknown parameter
|url-status=ignored (help) - ↑ 7.0 7.1 Ravulur, Nandita (1998-06-28). "Sweet story written for mail-order brownie business". The Business Journals. Retrieved 2019-02-11.
- ↑ "Made in Arizona: Fairytale Brownies." (2014-04-15) Channel 12 News. KPNX. Retrieved from AZCentral.com
- ↑ 9.0 9.1 Hay, Connie (Autumn 2004). "Dames in Baking & Confectionery" (PDF). Les Dames d'Escoffier International Quarterly. Les Dames d'Escoffier: 20.
- ↑ Wild, John J. (2008). Fundamental accounting principles. McGraw-Hill/Irwin. pp. Pg 385. ISBN 9780073266480. Search this book on
- ↑ "Forever Young". Entrepreneur. 2001-11-01.
- ↑ Khera, R. (2010-02-03). "Success Story: Turning Brownies into $10 Million in Annual Revenues". MoreBusiness.com. Retrieved 2019-02-12. Unknown parameter
|url-status=ignored (help) - ↑ 13.0 13.1 13.2 13.3 Goldberg, Jennifer (2013-04-25). "Fairytale Brownies: a sweet partnership". jewishaz.com. Jewish News of Greater Phoenix. Retrieved 2019-02-05. Unknown parameter
|url-status=ignored (help) - ↑ Zubiate, Ralph (2017-11-18). "Legendary EV brownie bakery fine-tuning its image". East Valley Tribune. Retrieved 2019-02-04.
- ↑ Jutkins, Ray. "The greatest brownies in all of Fairyland." National Mail Order Association. Retrieved 2019-02-04.
- ↑ Tufts, Alyssa (2018-10-27). "Fairytale Brownies has been making magic for more than 25 years". AZ Big Media. Retrieved 2019-02-04.
- ↑ "Best Of - Shopping & Services". Phoenix New Times. Retrieved 2019-02-11.
- ↑ Hawkes, Marilyn (2017-10-01). "Recipe Friday: Fairytale Brownies Moonfetti Pies | Recipes | Desert Digest". Phoenix Magazine. Retrieved 2019-02-14.
- ↑ "Circle of Excellence Award Winners at BizRate". Bizrate. Retrieved 2019-02-11.
- ↑ "One Grommet's playful partnership". The Grommet. 2010-05-24. Retrieved 2019-02-07.
- ↑ Roman, Anita (2017-03-31). "Valley business raises $100k for new playground at autism charter school". Fox 10 Phoenix. Retrieved 2019-02-06.
External links[edit]
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