Farhod Pulatovich Karimov
Farhod Karimov
| Farhod Pulatovich Karimov | |
|---|---|
| Born | 29 August 1976 Kokand, Uzbekistan |
| 🏳️ Nationality | Uzbek |
| 💼 Occupation | Academic, marketing scholar |
Farhod Pulatovich Karimov is an Uzbek academic and marketing scholar. He is Deputy Rector and Professor of Marketing at Westminster International University in Tashkent (WIUT).[1] His research has focused on digital marketing, web atmospherics, consumer behaviour, e-commerce, advertising, management and ICT in transition economies.[1]
Education
Karimov received a PhD in Applied Economics from Vrije Universiteit Brussel in Belgium and an MA in Marketing from the University of Ulster in the United Kingdom.[1] He also completed a BSc (Hons) in Business Administration, majoring in marketing and minoring in finance, through the Malaysian faculty at Tashkent State Technical University.[1]
Career
From 2001 to 2006, Karimov worked as Vice-Director of Marketing at Ulugbek-Textile Joint Stock Company under the Ministry of Light Industry.[1] In 2007, he joined Westminster International University in Tashkent, where he later became Deputy Rector and Professor of Marketing.[1] WIUT lists him among its executive team as Deputy Rector for the Pre-University Department and Cambridge Education, School of Business and Economics.[2]
From 2012 to 2014, he served as Head of Department and Associate Professor at the Academy of Public Administration under the President of the Republic of Uzbekistan.[1]
Research
Karimov's academic work has examined trust formation in e-commerce, social cues in online retailing, payment systems in transition economies, country-of-origin effects, and online shopping behaviour in Uzbekistan and Central Asia.[1]
With Malaika Brengman and Leo Van Hove, he co-authored a 2011 review on website design dimensions and initial trust in business-to-consumer e-commerce.[3] His work with Leo Van Hove on payment methods in transition economies was published in Electronic Commerce Research in 2016.[4]
Selected publications
- Karimov, Farhod P. (2022). "To Be, or Not to Be: The Combat of E-Commerce Davids and Brick-and-Mortar Goliaths in a Developing Country – Online Shopping Behavior in Uzbekistan". International Journal of E-Entrepreneurship and Innovation. 12 (1): 1–19. doi:10.4018/IJEEI.297118.
- Karimov, Farhod P. (2021). "Building Trust in eCommerce: An Experimental Study of Social-Cue Design Dimensions". International Journal of Technology Diffusion. 12 (4): 1–20. doi:10.4018/IJTD.288526.
- Karimov, Farhod P.; El-Murad, Jaafar (2019). "Does country-of-origin matter in the era of globalisation? Evidence from cross sectional data in Uzbekistan". International Journal of Retail & Distribution Management. 47 (3): 262–277. doi:10.1108/IJRDM-06-2017-0129.
- Van Hove, Leo; Karimov, Farhod P. (2016). "The role of risk in e-retailers' adoption of payment methods: evidence for transition economies". Electronic Commerce Research. 16 (1): 27–72. doi:10.1007/s10660-015-9203-6.
- Karimov, Farhod P.; Brengman, Malaika (2014). "An examination of trust assurances adopted by top internet retailers: unveiling some critical determinants". Electronic Commerce Research. 14 (4): 459–496. doi:10.1007/s10660-014-9148-1.
- Brengman, Malaika; Karimov, Farhod P. (2012). "The effect of web communities on consumers' initial trust in B2C e-commerce websites". Management Research Review. 35 (9): 791–817. doi:10.1108/01409171211256569.
- Karimov, Farhod P.; Brengman, Malaika; Van Hove, Leo (2011). "The Effect of Website Design Dimensions on Initial Trust: A Synthesis of the Empirical Literature" (PDF). Journal of Electronic Commerce Research. 12 (4): 272–301.
- Karimov, Farhod P. (2011). "Factors Influencing E-Commerce Growth: A Comparative Study of Central Asian Transition Economies". International Journal of E-Adoption. 3 (4): 29–43. doi:10.4018/jea.2011100103.
- Karimov, Farhod P.; Brengman, Malaika (2011). "Adoption of Social Media by Online Retailers: Assessment of Current Practices and Future Directions". International Journal of E-Entrepreneurship and Innovation. 2 (1): 26–45. doi:10.4018/jeei.2011010103.
External links
References
- ↑ 1.0 1.1 1.2 1.3 1.4 1.5 1.6 1.7 "Prof. Dr. Farhod P. Karimov". Westminster International University in Tashkent. Retrieved 1 May 2026.
- ↑ "Senior Management". Westminster International University in Tashkent. Retrieved 1 May 2026.
- ↑ Karimov, Farhod P.; Brengman, Malaika; Van Hove, Leo (2011). "The Effect of Website Design Dimensions on Initial Trust: A Synthesis of the Empirical Literature" (PDF). Journal of Electronic Commerce Research. 12 (4): 272–301. Retrieved 1 May 2026.
- ↑ Van Hove, Leo; Karimov, Farhod P. (2016). "The role of risk in e-retailers' adoption of payment methods: evidence for transition economies". Electronic Commerce Research. 16 (1): 27–72. doi:10.1007/s10660-015-9203-6.
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