Feastables
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| Public | |
| ISIN | 🆔 |
| Industry | Food processing |
| Founded 📆 | January 29, 2022 |
| Founder 👔 | Jimmy Donaldson |
Area served 🗺️ | |
Key people |
|
| Products 📟 | |
| Brands | several |
| Owner | Jimmy Donaldson |
| Members | |
Number of employees | |
| 🌐 Website | feastables |
| 📇 Address | |
| 📞 telephone | |
Feastables is a food brand created by Jimmy Donaldson, known online as MrBeast. In January 2022, Donaldson announced the creation of the company, which launched with its own brand of chocolate bars called "MrBeast Bars".[1]
History[edit]
At launch they offered 3 flavors of bars, "Original", "Almond" and "Quinoa Crunch". The launch corresponded with a sweepstakes with over $1 million in prizes, including 10 grand prize winners who would receive a chance to compete for a chocolate factory in a future video.[2] The video was released in June 2022, which featured Gordon Ramsay as a cake judge and a $500,000 cash prize.[3][4] The video contained a series of elimination challenges where the winner won the chocolate factory, and had cameos from competitive eaters Matt Stonie and Joey Chestnut.[5] On February 2, 2022, Feastables announced partnerships with Turtle Beach Corporation and Roccat to provide prizes for the sweepstakes.[6][7] Feastables reportedly made $10 million in its first few months of operation.[8]
On March 3, 2023, Donaldson asked fans on Twitter to "clean up the presentation" of Feastables displays on store shelves and suggested they obscure competing products. Feastables offered fans entry into a $5,000 raffle if they provided proof of their assistance. The tweets drew criticism and accusations that Feastables was exploiting fans for unpaid labor.[9][10]
On April 7, 2023, Donaldson revealed that Feastables collaborated with Karl Jacobs to release a line of gummy candy called "Karl Gummies"[11][12]
Initially available only at Walmart, in May 2023 Feastables became available at 7-Eleven locations, including Speedway and Stripes locations.[13]
Brands[edit]
- Sour Blue Raspberry Gummies
- Sour Green Apple Gummies
- Deez Nutz Chocolate
- Milk Crunch Chocolate
- Milk Chocolate
- Chocolate Sea Salt
- Original Chocolate
- Quinoa Crunch
References[edit]
- ↑ "MrBeast Launches Better-For-You Snacking Brand Feastables". AP NEWS. 2022-01-29. Retrieved 2023-06-13.
- ↑ Marcin, Tim (January 29, 2022). "I tried MrBeast's new chocolate bars. They're pretty good!". Mashable. Archived from the original on February 5, 2022. Retrieved February 5, 2022. Unknown parameter
|url-status=ignored (help) - ↑ Diaz, Eric (June 9, 2022). "Uncanny Replica of Willy Wonka's Chocolate Factory Is Unsettling And Delicious". Nerdist. Archived from the original on June 10, 2022. Retrieved June 11, 2022. Unknown parameter
|url-status=ignored (help) - ↑ Cheong, Charissa (June 6, 2022). "MrBeast recreated Willy Wonka's chocolate factory, featuring a toilet made of cake, a dessert contest judged by Gordon Ramsay, and a 'chocolate waterfall'". Insider. Retrieved June 11, 2022.
- ↑ "MrBeast releases Willy Wonka's Chocolate Factory video made in Kinston". Neuse News. Archived from the original on June 7, 2022. Retrieved June 7, 2022. Unknown parameter
|url-status=ignored (help) - ↑ Deck, Colton (February 2, 2022). "MrBeast teams up with Turtle Beach and ROCCAT for Feastables launch giveaway". Daily Dot. Archived from the original on February 5, 2022. Retrieved February 5, 2022. Unknown parameter
|url-status=ignored (help) - ↑ "Turtle Beach and ROCCAT Team-Up With MrBeast's New Feastables Snack Brand for Epic Gaming Accessory Giveaway". Business Wire. February 2, 2022. Archived from the original on February 5, 2022. Retrieved February 5, 2022. Unknown parameter
|url-status=ignored (help) - ↑ Perelli, Amanda. "How MrBeast's Feastables used giveaways and data to sell $10 million worth of chocolate bars". Business Insider. Archived from the original on January 25, 2023. Retrieved 2023-01-25. Unknown parameter
|url-status=ignored (help) - ↑ Grisafi, Patricia (2023-03-07). "MrBeast sparks debate on Twitter after asking fans to clean up Feastables candy displays at Walmart". The Daily Dot. Archived from the original on March 25, 2023. Retrieved 2023-03-25. Unknown parameter
|url-status=ignored (help) - ↑ "MrBeast stirs backlash after asking fans to fix Walmart displays for his Feastables chocolate bars". NBC News. 2023-03-06. Archived from the original on March 25, 2023. Retrieved 2023-03-25. Unknown parameter
|url-status=ignored (help) - ↑ "MrBeast drops new Feastables gummies in collaboration with Karl Jacobs". Dexerto. 2023-04-07. Archived from the original on May 13, 2023. Retrieved 2023-04-07. Unknown parameter
|url-status=ignored (help) - ↑ "I Sent Karl To The Moon". YouTube. 2023-04-07. Archived from the original on May 13, 2023. Retrieved 2023-04-07. Unknown parameter
|url-status=ignored (help) - ↑ "Feastables are now on shelves in every 7-11 and Speedway". Tubefilter. 2023-05-25. Retrieved 2023-06-13.
External links[edit]
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