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Fiftyloop logo 2016

Fiftyloop is a Christian lifestyle website and South Africa's first dedicated Christian online digital store which operates in South Africa. Fiftyloop launched in August 2014 by Lucia Dramat and Ryan Dramat, as a blog and since then branched out into an events calendar and online ticketing service, church index and online store. The online store sells Christian music, sermons and eBooks among other Christian digital products. Purchases can be made via any smart phone or device with access to the internet.

Music on Fiftyloop[edit]

Fiftyloop's first international supplier is Universal Music Group who established their relationship in 2015. Fiftyloop was the exclusive digital provided for Grammy Nominee Neville D's 2015 albums Prag Van Verskil and Beauty Of Difference Season Two. Khaya Mthethwa South African Idols winner and respected gospel singer, Rebecca Malope, Shaun P, The Plain Truth all form part of the local offering available on Fiftyloop. Passion, Chris Tomlin, Newsboys, Mandisa, Jesus Culture, Tasha Cobbs and Vashawn Mitchell to name a few form part of the international offering.

The Blog[edit]

The Blog offers multiple blog series and interviews. 50 Coffees is a blog series where Lucia Dramat interviews inspiring women. Interviews have been conducted with Alette-Johanna Winkler wife to the first South Africa Idols winner Heinz Winckler, fashion designers and Joy Magazines Jackie Georgiou.

What Does Fiftyloop Mean[edit]

The name started with the term “staying in the loop”, the founders of Fiftyloop decided to search the bible for a symbol or word that represented what they aimed to achieve, which was connecting Kingdom culture. They came across the structure of the tabernacle when Moses led the people of Israel out of Egypt. The tabernacle was a tent like structure that they would pack up and then set up when they made camp or departed to a new camp. The tabernacle was the temple of God, where the Holy Spirit or presence of God rested before Jesus came. On each end of the tabernacle tent there were fifty loops and fifty clasps holding the tabernacle together. Fiftyloop aims to do the same thing, which is connecting the body of Christ in the modern day. Essentially the name Fiftyloop was a perfect fit.

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