First Draft Louisa Coppel
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Louisa Coppel
Louisa Catherine Coppel OAM is an Australian strategist, facilitator and communications specialist. She is the founder and director of The Big Picture Strategic Services, the Chair of Docklands Studios Melbourne, and the Executive Officer and Vice President of Camp Cooinda Inc.
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Career
Coppel founded The Big Picture Strategic Services in 2006, specialising in business and communications strategy, as well as offering training, mentoring, and advisory services. She works with government entities, statutory bodies, and not-for-profit groups across health, infrastructure, arts, and community services.
Her clients have included organisations such as the Australian Health Practitioners Regulation Agency, The Peter Doherty Institute for Infection and Immunity, Our Watch, RSPCA Victoria, and Visit Victoria. Her work often focuses on the intersection of public policy, service delivery, organisational strategy, and audience and stakeholder insights and strategy.
Before The Big Picture, Coppel worked in public service, screen, performing arts and international development.
As Victorian Film Commissioner from 1998 to 2003, she secured funding for production attraction, creating incentives to draw international film and television projects to Melbourne. She also helped develop the business case for a dedicated film studio in central Melbourne, securing a $40 million Victorian Government commitment for building Docklands Studios Melbourne.
She was Media Manager for Melbourne Theatre Company, Marketing Manager at Queensland Theatre Company, and worked in the media unit and as a fundraiser at Community Aid Abroad (now Oxfam Australia).
Behaviour change
Coppel has worked on public-facing behaviour-change initiatives in health promotion and social cohesion. Her work includes Change Your Reactions, delivered for Amaze and the Victorian Government, the Victorian Government’s 2006 Just Like You campaign, promoting racial and religious tolerance.
With Helen McDonald, she undertook community insights research and developed VicHealth’s (En)countering Resistance, a resource designed to help organisations respond to resistance and backlash to gender equality initiatives. The work included developing practical toolkits and resources for organisations implementing gender equality and violence prevention programs.
She taught the VicHealth short courses on health promotion and the prevention of race-based discrimination for eight years.
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Governance roles
In 2023, Coppel was appointed Chair of Docklands Studios Melbourne, a Victorian Government-owned screen production facility.
She is also the Executive Officer and Vice-President of Camp Cooinda Inc, a volunteer organisation that runs summer camps on Victoria’s Gippsland Lakes.
She has previously been a director of VicScreen (Film Victoria), Chunky Move, Strange Fruit, AusFilm, and the Association of Film Commissioners International.
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Honours
In 2025, Coppel was awarded the Medal of the Order of Australia (OAM) for service to the film and television industry.
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References
www.louisacoppel.com[1]
bigpicture.net.au[2]
https://www.theage.com.au/entertainment/movies/double-standards-were-tops-20030202-gdv5te.html[3]
The King's Birthday 2025 Honours List - Order of Australia[4]
Just Like You campaign[5]
Change Your Reactions campaign[6]
https://www.wla.edu.au/post/the-youth-are-alright/[7]
https://www.secvictoria.com.au/news/lights,-camera,-action!-sec-powers-into-retail[8]
https://www.youtube.com/watch?v=QiddC5dA3B8[9]
https://catalogue.nla.gov.au/catalog/2117806[10]
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- ↑ "Home - Louisa Coppel". Retrieved 2026-06-30.
- ↑ "The Big Picture". The Big Picture. Retrieved 2026-06-30.
- ↑ "Double standards? We're tops". The Age. 2003-02-02. Retrieved 2026-06-30.
- ↑ (PDF) https://www.gg.gov.au/sites/default/files/2025-06/The%20King%27s%20Birthday%202025%20Honours%20List%20-%20Order%20of%20Australia%20Awards.pdf. Missing or empty
|title=(help) - ↑ Empty citation (help)
- ↑ "Home". Autism Change Your Reactions. Retrieved 2026-06-30.
- ↑ Rathaur, Sant (2023-04-12). "The Youth are Alright". Women & Leadership Australia. Retrieved 2026-06-30.
- ↑ "Lights, camera, action! SEC powers into retail". www.secvictoria.com.au. Retrieved 2026-06-30.
- ↑ Nerves of Steel (2021-08-18). VID21 - Louisa Coppel - Why strategy matters (and how not to hate strategic planning). Retrieved 2026-06-30 – via YouTube.
- ↑ https://catalogue.nla.gov.au/catalog/2117806. Missing or empty
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