Flaconi GmbH
 | |
| GmbH | |
| ISIN | 🆔 |
| Industry | perfume, cosmetics, e-commerce |
| Founded 📆 | 2011 |
| Founder 👔 | |
| Headquarters 🏙️ | Berlin,  Germany |
Area served 🗺️ | |
Key people |
|
| Revenue🤑 | 292 Mio. Euro[1] |
| Members | |
Number of employees | 450[2] |
| 🌐 Website | www.flaconi.de, www.flaconi.at, www.flaconi.pl |
| 📇 Address | |
| 📞 telephone | |
Flaconi GmbH is a German online mail order company for beauty products based in Berlin. The e-commerce company was founded in 2011 and has been part of ProSiebenSat.1 Media SE since 2015.
History
Flaconi was founded in 2011 as a start-up by Björn Kolbmüller and Paul Schwarzenholz. Early investors included Benedict Rodenstock from Astutia Ventures.[3] In 2012, ProSiebenSat.1 Media AG (now ProSiebenSat.1 Media SE) joined as an investor, and Flaconi's first TV campaign was broadcast on their TV stations in the same year.[4] The complete takeover by the media company followed in 2015.[5] The Flaconi founders initially withdrew from the operational business and in May 2016 handed over control of the company completely to ProSiebenSat.1 Media SE.[6]
The range includes perfumes, care products, make-up, hair care, natural cosmetics, and accessories. In 2019, Flaconi's product portfolio comprised over 700 brands and 45,000 articles from international cosmetics manufacturers.[7] With the Flaconi Concept Store in Berlin-Mitte and two other branches, Flaconi is also represented in stationary retail.[8]
In 2017 Flaconi relocated its distribution center to northeast Berlin.[9] From 2021, the online mail order company plans to open a 28,000 square meter logistics center in Star Park near Halle (Saale), handle all of the logistics there and close the distribution warehouse in Berlin.[10]
Products
Flaconi offers products from the areas of perfume, skin care, make-up, hair care, natural cosmetics, and accessories. A total of around 55,000 products from 850 international brands are offered.[11]
Investors
Flaconi GmbH, as the owner of the Flaconi brand registered with the German Patent and Trademark Office, is a subsidiary of NCG Commerce GmbH (formerly: ProSiebenSat.1 Commerce GmbH).[12] It holds 100% of the capital of Flaconi.[13] ProSiebenSat.1 Media SE is majority shareholder (71.59%) of NCG Commerce and its holding NuCom Group, as well as the US financial investor General Atlantic with 28.41%.[14]
Internationalization
In autumn 2018 Flaconi launched flaconi.at in Austria.[15] The German e-commerce company has also been represented in Poland with flaconi.pl since September 2019.[16]
Economic figures
Economic figures in 2017, Flaconi recorded a growth of 60% with a turnover of 97 million euros.[17] In 2018, Flaconi recorded a growth of 40% with a turnover of 134 million euros.[18] In 2019, the company recorded a growth of 48%, with a turnover of 197 million euros.[19] In 2020 flaconi recorded again a growth of 48% with a turnover of 292 million euros.[20]
Flaconi Store
In 2015, the e-commerce company opened the Flaconi NEO, a hairdressing salon with a shop for professional hair care products, in Berlin-Mitte.[21] In 2018 the new opening took place as the Flaconi Store, a concept store for premium and niche products from the areas of perfume, make-up, cosmetics and hair care with an integrated hairdressing salon.[22] The shop is located in the Tuteur House at Leipziger Strasse 36, designed by the German architect Hermann Muthesius in 1913.
External Links
- Website of the online mail order company Flaconi GmbH
References
- ↑ Flaconi wächst 2020 auf Umsätze von 292 Mio. Euro (+48%), excitingcommerce.de, abgerufen am 10. März 2021
- ↑ Kosmetikhändler Flaconi ab April Logistikzentrum in Halle, sueddeutsche.de, abgerufen am 10. März 2021
- ↑ "Flaconi". astutia.de. 10 August 2015. Retrieved 10 March 2021.
- ↑ Scherkamp, Hannah (30 March 2015). "Flaconis Weg zum Exit". gruenderszene.de. Retrieved 10 March 2021.
- ↑ "Die wichtigsten Start-up-Exits des Jahres 2015". deutsche-startups.de. 5 January 2016. Retrieved 10 March 2021.
- ↑ Scherkamp, Hannah (25 August 2016). "Die Flaconi-Gründer steigen aus – und starten etwas Neues". gruenderszene.de. Retrieved 10 March 2021.
- ↑ "Flaconi". businessinsider.de. Retrieved 10 March 2021.
- ↑ Scholz, Konny (2018). "Flaconi zum Anfassen". stores+shops. Retrieved 11 August 2021. Unknown parameter
|url-status=ignored (help) - ↑ Kirsch, Jochen (9 April 2018). "Flaconi wächst 2017 von 61 Mio. € auf 97 Mio. € (+60%)". excitingcommerce.de. Retrieved 10 March 2021.
- ↑ Skrzypczak, Dirk. "Von Berlin nach Halle Maßgeschneidertes Logistikzentrum für "Flaconi" im Star Park". mz-web.de. Retrieved 10 March 2021.
- ↑ Mattgey, Annette (15 February 2021). "Flaconi pusht TV-Präsenz weiter". wuv.de. Archived from the original on 27 February 2021. Retrieved 10 March 2021.
- ↑ Kirsch, Jochen (9 April 2018). "Flaconi wächst 2017 von 61 Mio. € auf 97 Mio. € (+60%)". excitingcommerce.de. Retrieved 10 March 2021.
- ↑ Scherkamp, Hannah (18 March 2015). "ProSiebenSat.1 übernimmt Flaconi komplett". gruenderszene.de. Retrieved 10 March 2021.
- ↑ "ProSiebenSat.1 Media SE – Geschäftsbericht 2019" (PDF). prosiebensat1.com. Retrieved 10 March 2021.
- ↑ Oberschür, Rüdiger. "Flaconi: Digitaler Start in Österreich". fashionnetwork.com. Retrieved 10 March 2021.
- ↑ Leistikow, Dr. Andreas. "Flaconi in Polen". markt-intern.de. Retrieved 10 March 2021.
- ↑ Kirsch, Jochen (9 April 2018). "Flaconi wächst 2017 von 61 Mio. € auf 97 Mio. € (+60%)". excitingcommerce.de. Retrieved 10 March 2021.
- ↑ Kirsch, Jochen (17 April 2019). "Flaconi bei 134 Mio. € (+40%), Notino bei 327 Mio. € (+18,5%)". excitingcommerce.de. Retrieved 10 March 2021.
- ↑ Kirsch, Jochen (5 March 2020). "Flaconi wächst 48% und verfehlt die 200 Mio. Euro nur knapp". excitingcommerce.de. Retrieved 10 March 2021.
- ↑ Kirsch, Jochen (4 March 2021). "Flaconi wächst 2020 auf Umsätze von 292 Mio. Euro (+48%)". excitingcommerce.de. Retrieved 10 March 2021.
- ↑ "Opening des ersten FLACONI NEO Salons in Berlin". parfuemerienachrichten.de. 22 October 2015. Retrieved 10 March 2021.
- ↑ Raabe, Pamela. "Flaconi". berliner-woche.de. Retrieved 10 March 2021.
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