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Fluid Branding

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Fluid Branding is a brand consulting firm founded in 2001 by Clifton Daniell and Michael Beck. Headquartered in Torquay, Fluid Branding has two studio locations[1][2] and provides branding, marketing, graphic design and website design services to global food and beverage, corporations, Australian government authorities[3]. Fluid Branding's services include brand strategy, brand purpose, corporate identity and packaging design, innovation, naming and writing and website design.[4][5]

In 2018 Paris Singer became a partner in the business.[6]

Awards[edit]

Fluid Branding has a won a number of industry awards:

  • C2Awards 2022 – Winner in Beverage / Packaging[7]
  • C2Awards 2022 – Honorable Mention in Brand design[8]
  • AGDA 2016 – Distinction in Design Effectiveness[9]
  • AGDA 2016 – Finalist in Beverage Packaging[10]

References[edit]

  1. "About". Fluid Branding. Retrieved 2023-02-17.
  2. "Clifton Daniell & Mike Beck, Fluid - Live Work Geelong". 2020-02-26. Archived from the original on 2020-02-26. Retrieved 2023-02-20.
  3. Kerrigan, Susan, Phillip McIntyre, and Marion McCutcheon. "Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Geelong and Surf Coast." (2020), 17:1/
  4. Kerrigan, Susan, Phillip McIntyre, and Marion McCutcheon. "Australian Cultural and Creative Activity: A Population and Hotspot Analysis: Geelong and Surf Coast." (2020), 17:4.
  5. "Clifton Daniell & Mike Beck, Fluid - Live Work Geelong". 2020-02-26. Archived from the original on 2020-02-26. Retrieved 2023-02-20.
  6. "Paris Singer".
  7. "Winner - Better Beer Range". Creative Communication Awards (C2A). 2017-07-08. Retrieved 2023-02-17.
  8. "Honorable Mention - Kardinia Park Stadium". Creative Communication Awards (C2A). 2017-07-08. Retrieved 2023-02-17.
  9. "AGDA Awards 2016". 2016.
  10. "AGDA 2016 – Finalist in Beverage Packaging".


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