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Flytime Music Festival
|Flytime Music Festival|
Flytime Festival in 2017
|Dates||3-day weekend in December|
|Years active||2017 - present|
|Founded by||Cecil Hammond|
|Attendance||15,000 (over the 3-day weekend)|
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The Flytime Music Festival is an annual music and comedy festival held at the Eko Convention Center in Lagos, Nigeria. The festival was founded by Flytime Group CEO, Cecil Hammond, in 2018 and is organised by Flytime Promotions, a subsidiary of the Flytime Group. The weekend-long festival promotes Nigerian music and comedy culture and features both established as well as up-and-coming performers in the entertainment scene.
The Festival originated with an experiment on Flytime Promotions’ long running concert, Rhythm Unplugged in 2017. The 2017 edition of West Africa’s longest running concert series was combined with a main-act solo performance into two-day music festival. The immense success of the festival validated the feasibility of a multi-day music festival in Lagos and led to the inaugural Flytime Music Festival. It was held over three days in December 2018.
In 2017, Flytime Promotions combined Rhythm Unplugged with a major performance by Wizkid, titled Wizkid The Concert, into a two-day music festival. The concert sold out both days. This launched Flytime Promotions foray into annual weekend-long festivals.
On 22 and 23 December, the first multi-day concert was held at the Eko Convention Center in Lagos.
The first day featured a typical Rhythm Unplugged concert with major artists on the Nigerian entertainment scene including Big Shaq, Davido, Tiwa Savage, Wande Coal, Simi, Runtown, Olamide, Ycee, Niniola, Small Doctor, Mayokun, 9ice, and Nonso Amadi. The second day of the concert featured Wizkid in concert. Davido joined Wizkid on stage during this concert. It was an iconic moment which put an end to a yearlong feud between the two artists.
Both concerts sold out their venues. The success of the two-day music festival validated both the organizer’s capacity to host multi-day concerts and the viability of this concert format in Nigeria, which led to the inaugural Flytime Music Festival in December 2018.
The inaugural Flytime Music Festival was held in December 2018. The three-day concert kicked off with Rhythm Unplugged on 21 December headlined by Davido, Tiwa Savage, D'Banj, Burna Boy, Duncan Mighty and DJ Cuppy. The second day, tagged RBRM, was headlined by Grammy Award winning artists Bobby Brown and Bell Biv Devoe and the third day, 23 December, featured Olamide as lead act for the concert, ‘Olamide Live’.
Each concert during the Flytime Music Festival completely sold out its venue — a significant success for Flytime Promotions.
|Year||Concert Name||Headliners||Attendance||Sales Report|
|2017 Day 1
||Rhythm Unplugged||Big Shaq, Davido, Tiwa Savage, Wande Coal, Simi, Runtown, Olamide, Ycee, Niniola, Small Doctor, Mayorkun, 9ice, Nonso Amadi||5000||Sold Out|
|2017 Day 2||Wizkid the Concert||Wizkid, Davido||5000||Sold Out|
|2018 Day 1||Rhythm Unplugged||Davido, Tiwa Savage, D'Banj, Burna Boy, Duncan Mighty and DJ Cuppy||5000||Sold Out|
|2018 Day 2||RBRM||Bobby Brown and Bell Biv Devoe||5000||Sold Out|
|2018 Day 3||Olamide Live||Olamide||5000||Sold Out|
In order to host the Flytime Music Festival, Flytime Promotions has partnered with several major brands including Pepsi, Silverbird Television, Inter Switch and UBA.
- "Flytime Music Festival Unveils 3-Day Event Lineup". guardian.ng. Retrieved 2020-02-11. Unknown parameter
- "My father gave me my first money I ever spent - Hammond". Vanguard News. 2011-09-02. Retrieved 2020-02-11.
- "Flytime Promotions Announces 2017 Pepsi Rhythm Unplugged Artist Line-Up and Wizkid: The Concert". businessday.ng. Retrieved 2020-02-11. Unknown parameter
- "Wizkid brings out Davido during epic concert to fans' surprise". Trace Naija (in français). 2017-12-26. Retrieved 2020-02-11.
- "Flytime promotions unveils star-studded artist lineup for pepsi rhythm unplugged 2019". Vanguard News. 2019-12-12. Retrieved 2020-02-11.
- "Starboy's homecoming Lagos concert is the best Christmas gift, ever! [Review]". Pulse Nigeria. 2017-12-25. Retrieved 2020-02-11.
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