Forever Rose London
Brand Summary
Forever Rose London is a florist brand that specialises in long-lasting roses, fresh floral arrangements, chocolates, fragrances and diamond jewellery. The company is best known for long-lasting Ecuadorian roses that can live for up to three years without water or sunlight when protected in their glass dome. After being acquired by Al Samadi Group in 2014 for $1.2 million (USD), Forever Rose London has since opened ten boutiques across the Middle East, including the UAE, Qatar, Kuwait and Saudi Arabia. The company re-opened in the UK market with a London boutique located in Belgravia in August 2018.[1]
History
Brand History
Forever Rose London was established in 1999 in London as an events company that supplied long-lasting roses to the British and Belgian Royal Families. The UAE-based retailer, Al Samadi Group, acquired the company in 2014 for $1.2 million (USD). In the first 18 months of being obtained by Al Samadi Group, Forever Rose was worth $21 million (USD).
History of the long-lasting rose
The flowers grow from the volcanic soils of Ecuador in South America. The petals are said to grow ten times thicker and five times larger than a normal flower. Without a need for water or sunlight, the flower lasts up to three years when stored in a glass dome.[2]
About the Founder
Ebraheem Al Samadi, Founder of Forever Rose London, started his career at the age of 14 selling thrift shop clothing and other items on eBay. Later, he received eBay’s ‘1000 power sellers’ award as a result of his small business. After fast-tracking his studies, Al Samadi started working full time at the age of 16 as a lifeguard, salesman and visual merchandiser. Al Samadi then invested in his first company, EHALS, at the age of 17. Ebraheem joined the family business in 2010 as CEO of Retail, headed up by his father Husni Al Samadi, a Kuwaiti-born businessman. The Al-Samadi family expanded their business interests into the Middle East, with Dubai as their operational hub. Al Samadi comprises two business divisions; retail and hospitality. The company has brands and products sourced from the USA, Canada and Europe.[3]
Brand Development
2015
The first Forever Rose London boutique was opened in 2015 on the Abu Dhabi Corniche.
2016
The company opened a further six boutiques in the UAE.
2017
Three more Forever Rose London boutiques were opened within the GCC, including in Qatar and Kuwait.
Forever Rose London collaborated with The Walt Disney Company MENA to promote the live-action movie, Beauty and the Beast, which was released in March 2017. The brand sold red Forever Roses in glass dome cases to mirror the rose found in the classic Disney movie.[4]
2018
Forever Rose London launches their boutique in London, UK in August.
Products/Collections
Forever Roses Collection
- Bella Mini
- Bella Mini (Gold)
- Bella Rose
- Bella Rose (Gold)
- Bella Sisters
- Bella Brothers
- Bella Collection (Flag colours)
- Bella Victorian Collection
- Sweet Heart
- My Heart Is Yours
- Rosa
- Forever Love
- Rose Cube
- One Love
- Love Rose (40cm/70cm)
- Love Cage (Black)
- Love Cage (Gold)
- Love Cage Garden
- Love Story Book (Small/Large)
- Wall Frame Rose (Black/White/Gold)
- Wall Frame Garden (Black/Gold)
- Bridal Bouquet (Single Rose)
- Bridal Bouquet (Full Roses)
- Bridal Bouquet (Acrylic Glass)
- Diana Set
- Rose Heart
- Enchanted Garden
- Grand Enchanted Garden
- Grand Dome
- Glam Collection
Forever Roses and Garden Roses (Preserved/Fresh)
- Quadro Set
- Victoria Collection
- Windsor Collection
- Belgravia Collection
- Hotel 1960 Collection
- Vintage Trunk
- Vintage Hatbox
- Luxury Carry Me
- Glitz Collection
- The Gifted Collection
Garden Roses (Fresh)
- Hotel 1960 Collection
- Vintage Trunk
- Vintage Hatbox
- Luxury Carry Me
- Hand Bouquet
- Chocolates
- Coco Soho (Garden/Baby Roses)
- Debailleul (Garden/Baby Roses/ Single Rose)
- New Clarity
Paintings
- Sheikh Zayed Colored
- Sheikh Zayed B&W
Other
- Forever Oud
- Forever Oud Stick Set
- Round Wood Stick Burner
- Perfumes (14)
- Jewellery
- La Fleur (Half / Full Diamond)
Collaborations
Forever Rose London x The Walt Disney Company MENA
Forever Rose London teamed up with The Walt Disney company MENA to supply long-lasting, red Bella roses enclosed in glass containers to replicate the everlasting rose found in the feature film, Beauty and The Beast.[Online 1] [5]
Forever Rose Afternoon Tea at Raffles Dubai
Forever Rose and The Collection - Afternoon tea by Raffles Dubai launched a floral afternoon tea. The collaboration took place at the Raffles Salon with a floral themed menu.[6]
Forever Rose x Pink Panther
Forever Rose and MGM announced a partnership, with a collection of Bella Roses poised alongside a Pink Panther figurine.
Locations
- The Yard - Last Exit, Al Khawaneej, Dubai, United Arab Emirates
- City Walk - Phase 2, Al Mustaqbal Street, Dubai, United Arab Emirates
- The Dubai Mall - Ground Floor (Near Van Cleef and Arpels), Dubai, United Arab Emirates
- Marina Mall - Ground Floor, Abu Dhabi, United Arab Emirates
- Yas Mall - Ground Floor, Abu Dhabi, United Arab Emirates
- Corniche - Al Nahda Tower, Corniche Road, Abu Dhabi, United Arab Emirates
- The Galleria Mall - First Floor, Al Maryah Island, Abu Dhabi, United Arab Emirates
- Al Hazm Mall - Al Markhiya Street, Doha, Qatar
- Festival City - Umm Salad Mohamed, Ground Floor (Near Marks & Spencer), Doha, Qatar
- 360 Mall - Ground Floor, Al Zahraa, Safat, Kuwait
- Belgravia - 14 Pont St, Belgravia, London, England
References
- ↑ "Forever Rose London Announces International Expansion". Al Press Business. Al Press. Retrieved 31 May 2018.
- ↑ Messina, Victoria. "Beauty and the Beast Fans Will Swoon Over These Real Enchanted Roses That Last 3 Years". PopSugar. PopSugar. Retrieved 4 March 2017.
- ↑ Hamdan, Lubna. "Scent of success: Forever Rose's Ebraheem Al Samadi". Arabian Business. Arabian Business. Retrieved 2 September 2016.
- ↑ Bruneman, Hannah. "These Forever Roses Will Make You Feel Like a Disney Princess". Better Homes & Gardens. Better Homes & Gardens. Retrieved April 2017. Check date values in:
|accessdate=(help) - ↑ Simpson, Leah. "Here's Every Place to Buy a Beauty and the Beast-Style Enchanted Rose in the Middle East". PopSugar. PopSugar. Retrieved 7 March 2017.
- ↑ D'Souza, Cecilia (August 2018). "Raffles Dubai". Emirates Woman: 132.
- ↑ Hamdan, Lubna. "Disney ties up with Dubai start up". Arabian Business. Arabian Business. Retrieved 8 March 2017.
Forever Rose London
This article "Forever Rose London" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Forever Rose London. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
