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File:Foundr Magazine Issue 28.jpg
EditorNathan Chan
CategoriesBusiness magazine
FounderNathan Chan
Year founded5 March 2013 (2013-03-05)
Based inMelbourne

Search Foundr on Amazon.

Foundr is an Australian digital subscription magazine focused on the topic of entrepreneurship. The magazine was launched by Nathan Chan, who also serves as the editor of the publication.[1][2][3][4]


The magazine was not called Foundr initially. After a lawsuit filled against the magazine by a company, Nathan Chan renamed the magazine to Foundr.[5] The first issue of the magazine had two subscribers.[6]

Chan continued working a job as an IT support technician while publishing the magazine as a side project.[7][8] At the same time, Foundr magazine was beginning to gain subscribers. After noticing that a post on Instagram increased his subscribers, Chan began focusing on Instagram to generate subscriptions for his magazine.[9] For the seventh issue of the magazine, Chan got Richard Branson for a cover story, which gained the magazine considerable exposure.[10]

In 2014, Chan left his job at Intrepid Travel to begin working full-time on his magazine.[11] By November 2014, Foundr had over 100,000 downloads.[12]

As of March 2016, the magazine has over one million people reading their content every month.[6] The magazine has interviewed Richard Branson, Tony Robbins, Arianna Huffington, Marie Forleo, Michelle Phan, Deepak Chopra, Barbara Corcoran and Tim Ferriss. With time, Foundr became a fully fledged media company by offering educational courses, magazine subscriptions, podcasts, events, extensive content across their blog, newsletter and social media.[13]

Foundr V1.0: Lessons from The Greatest Entreprenuers Today[edit]

In November 2016, Foundr launched a Kickstarter project for the book Foundr V1.0: Lessons From The Greatest Entrepreneurs Today.[14] The book contains business advice, tips and case studies from successful entrepreneurs. The project reached over $200,000 in funding, four times its original goal of $50,000.[15]


  1. "You don't need a background, just be hungry: How to be a successful CEO". Business Standard. Retrieved 15 March 2017.
  2. Bradford, Laurence (August 17, 2016). "How Technology Grew A Side Project Into A 7-Figure Business". Forbes.
  3. French, Jordan (December 7, 2016). "Foundr Magazine Aims to Create the Entrepreneur Bible: Here's How". Tech Co.
  4. Chan, Nathan (February 3, 2017). "Can You 'Feel' It? How to Use Emotional Decision-Making in Marketing". Entrepreneur.
  5. "How Foundr built a recognized brand to millions of entrepreneurs in 2.5 years (Part 1)". WP Curver. Retrieved 15 March 2017.
  6. 6.0 6.1 "How Foundr Beat the Odds to Become a Multi-Million Dollar Media Company". Huff Post. Retrieved 15 March 2017.
  7. "How Foundr Beat the Odds to Become a Multi-Million Dollar Media Company". Huff Post.
  8. "452 – Nathan Chan From FoundrMag Reveals His 12-Month Rapid Growth Plan".
  9. "How Foundr Magazine is Building a Media Empire for Millennial Entrepreneurs". Huff Post.
  10. "Step By Step To 800K On Instagram & Worldwide Influence: The Story of Nathan Chan & Foundr". Huff Post. Retrieved 12 March 2017.
  11. Patel, Sujan (December 3, 2016). "Interview with Nathan Chan of Foundr Magazine: How to Get Your Audience to Pay For Content". Forbes.
  12. "How Foundr Built a Digital Magazine With Over 100,000 Downloads in 15 Months".
  13. "SPI 169: How Nathan Chan Built a 6-Figure Digital Magazine and the Marketing Strategies We Can All Use".
  14. "Sit at a roundtable with some of this generation's most successful entrepreneurs". Huff Post.
  15. Bradford, Laurence (December 14, 2016). "How to Use Crowdfunding to Validate Your New Business Idea". Forbes.

External links[edit]

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