Freddie Awards
The Freddie Awards, named after Sir Freddie Laker in honor of his accomplishments in marketing travel during the 1970s, is an industry recognition award for frequent traveler reward programs.[1] The awards were introduced in 1988.[1]
Freddie Awards were touted as the frequent traveler's answer to the Oscar, Emmy and Grammy Awards by creator Randy Petersen, editor and publisher of InsideFlyer magazine.[2]
Frequent guest and frequent flyer programs from around the world compete in nine Freddie Award categories, culminating in the Program of the Year award.
Individual categories are:[2]
- Best Award
- Best Bonus
- Best Affinity Credit Card
- Best Newsletter/Member Communications
- Best Web Site
- Best Customer Service
- Best Award Redemption
- Best Elite Level
- Program of the Year.
Winners are determined not by how many votes a program receives, but by the overall merits of each program as reflected in "Value Voting." Value Voting asks voters to assign a number between 1 and 10 for each program in addition to simply ranking programs according to the voter's preference. The program receiving the highest average Value Vote with at least 2 percent of the overall popular vote in a category wins that category.
See also[edit]
References[edit]
- ↑ 1.0 1.1 de Boer, E.R. (2017). Strategy in Airline Loyalty: Frequent Flyer Programs. Springer International Publishing. p. 4. ISBN 978-3-319-62600-0. Retrieved June 3, 2018. Search this book on
- ↑ 2.0 2.1 Biswas, S. (2014). RELATIONSHIP MARKETING: Concepts, Theories and Cases. PHI Learning. p. 257. ISBN 978-81-203-4875-2. Retrieved June 3, 2018. Search this book on
External links[edit]
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