Fynd
| Public | |
| ISIN | 🆔 |
| Industry | SaaS, Retail technology, Artificial intelligence |
| Founded 📆 | September 2012 |
| Founders 👔 | Farooq AdamSreeraman Mohan Girija |
| Headquarters 🏙️ | Mumbai, Maharashtra, India |
Area served 🗺️ | India, United Kingdom, United Arab Emirates, Saudi Arabia, Oman, South Africa, Egypt, Philippines, Indonesia, Malaysia, Maldives |
| Products 📟 | Omnichannel commerce software, enterprise retail applications |
| Members | |
Number of employees | 1,050 |
| Parent | Reliance Industries (86.69%) |
| 🌐 Website | fynd |
| 📇 Address | |
| 📞 telephone | |
Shopsense Retail Technologies Limited, operating under the brand name Fynd, is an Indian public software technology company headquartered in Mumbai, Maharashtra.[1][2] Founded in 2012, the company develops retail technology software, e-commerce infrastructure, and enterprise applications.[3][4]
History
The company was established in September 2012 by Farooq Adam and Sreeraman Mohan Girija.[5][6][7] Its initial products were interactive in-store digital touchscreens designed for browsing product catalogues within physical retail locations.[8][9][1]
In 2015, the company rebranded as Fynd and changed its business model to focus on offline-to-online inventory integration, developing an online marketplace interface and an inventory application for physical stores.[6]
In August 2019, Reliance Retail Ventures Limited, a subsidiary of Reliance Industries Limited, acquired an 86.69% majority stake in the company for ₹295.25 crore (approximately US$42.33 million).[10][11] In September 2021, the company transitioned from a private entity to a public limited structure.[12]
In 2022, Fast Company magazine listed the company ninth on its annual ranking of firms in the Asia-Pacific region.[13] By late 2024, the company's network included approximately 2,300 brands.[14]
Products
The company develops and sells software-as-a-service (SaaS) products for retail management. Its primary software suite includes tools for point-of-sale systems, inventory management, logistics tracking, and e-commerce storefront development.[15]
The company also produces business automation software, including tools for data pipeline management, customer support, and three-dimensional product visualization.[16] In 2026, it introduced "Fynd Create," a platform integrating design tools, production planning functions, and automated product imagery generation.[17]
Funding
The company raised seed funding from Kae Capital and angel investors.[18] In 2017, it raised approximately US$4.6 million in a Series B round led by IIFL and Rocketship VC. In March 2018, it raised US$9.1 million in a Series C round led by Google.[19][6] In August 2019, Reliance Industries completed its acquisition of the company.[17]
Operations and partnerships
In May 2024, Fynd launched a pilot programme with Reliance Retail on the Open Network for Digital Commerce (ONDC) network.[20] In August 2024, the company partnered with payment gateway provider PayU to embed digital payment processing into its merchant storefront infrastructure.[21] In June 2025, Fynd entered a logistics partnership with Shiprocket to integrate shipping and delivery verification systems for direct-to-consumer merchants.[16]
In 2024, Fynd established operations in Dubai to offer its omnichannel commerce platform to retailers in the Gulf Cooperation Council region.[22] The company subsequently entered the South African market through an integration partnership with Surtee Group.[23] In November 2025, Fynd launched operations in the United Kingdom.[24]
References
- ↑ 1.0 1.1 Dwivedi, Vinay (2014-11-24). "Retail technology venture Shopsense enhances shopping experience via touchscreens in stores". The Economic Times. ISSN 0013-0389. Retrieved 2026-06-26.
- ↑ "Fynd: Case Study". Harvard Business Review. Retrieved 2026-06-26.
- ↑ Bansal, Varsha (2019-10-22). "Reliance to adopt tech solutions from retail tech firm Fynd". mint. Retrieved 2026-06-26.
- ↑ Kalpathi, Subramanian S. (2016-09-15). The Millennials: Exploring the World of the Largest Living Generation. Random House India. ISBN 978-93-86057-94-5. Search this book on
- ↑ "How this Retail - tech company became Reliance-backed". Business Standard.
- ↑ 6.0 6.1 6.2 "Fynd raises funds from Google". www.forbesindia.com. Retrieved 2026-06-26.
- ↑ "How This E-Commerce Became Reliance-Backed". www.business-standard.com. Archived from the original on 2025-10-31. Retrieved 2026-06-26.
- ↑ S, Gautham (2019-08-10). "Making it big in the e-commerce platform". The New Indian Express. Retrieved 2026-06-26.
- ↑ Basu, Sreeradha (2019-04-30). "E-commerce platform Fynd counters gender gap, pays women 10% more". The Economic Times. ISSN 0013-0389. Retrieved 2026-06-26.
- ↑ Bhalla, Kritti (2019-09-01). "Here's Fynd's Pitch Deck that Got Mukesh Ambani's Reliance On Board". Inc42 Media. Retrieved 2026-06-26.
- ↑ "Reliance to buy 87.6% stake in Fynd - co statement". Reuters.
- ↑ Sil, Debarghya (2021-09-28). "Exclusive: Reliance Owned O2O Fashion Platform Fynd Converts Into Public Company". Inc42 Media. Retrieved 2026-06-26.
- ↑ Gagne, Yasmin (2022-03-08). "The 10 most innovative Asia-Pacific companies of 2022". Fast Company. Archived from the original on 2025-10-08. Retrieved 2026-06-26.
- ↑ "Fynd - Case - Faculty & Research - Harvard Business School". www.hbs.edu. Retrieved 2026-06-26.
- ↑ "Fynd: The Startup That Refused to Die". Medium. 2025-10-18. Retrieved 2026-06-26.
- ↑ 16.0 16.1 S.H, Salman (2018-03-29). "Fynd, online fashion retail start-up, gets funding from Google, others". mint. Retrieved 2026-06-26.
- ↑ 17.0 17.1 "Analyst report" (PDF). HDFC Securities.
- ↑ "Fashion ecommerce portal Fynd closes Series A with $3.4 million". www.forbesindia.com. Retrieved 2026-06-26.
- ↑ "Google's investment proves we're going in the right direction: Fynd's Harsh Shah". Techcircle. 2018-06-11. Retrieved 2026-06-26.
- ↑ P, Suraksha. "Reliance Retail starts ONDC pilot via retail platform Fynd". ETCFO.com. Retrieved 2026-06-26.
- ↑ L, Krithika K. (2024-08-13). "Reliance-Owned Fynd Partners PayU To Offer Payment Solutions To Its Merchants". Inc42 Media. Retrieved 2026-06-26.
- ↑ Salian, Neesha. "Fynd's Dharmendra Mehta is focused on boosting GCC retail with AI". gulfbusiness.com. Retrieved 2026-06-26.
- ↑ "Fynd Debuts In South Africa". CIO Africa. 2026-01-08. Retrieved 2026-06-26.
- ↑ Canivel, Roy Stephen (2026-06-11). "Fynd Wants UK Fashion Brands to Use AI to Design New Collections Faster". WWD. Retrieved 2026-06-26.
External links
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