G.I. Joe fallacy
The G.I. Joe fallacy is the mistaken belief that mere awareness of a cognitive or social bias is sufficient to effectively counteract its influence. This fallacy derives its name from the animated television series G.I. Joe, which aired in the 1980s and concluded each episode with a public service announcement emphasizing the importance of knowledge by stating, "Now you know. And knowing is half the battle." G.I. Joe Fallacy falls into two main categories. Some of the biases are encapsulated, which means knowledge of the bias cannot affect the bias. Encapsulated biases are hard to overcome because they are cognitively impenetrable by their nature. The rest of the biases are attentional biases and are cognitively penetrable or overcomable through awareness, but people still fall prey to these biases because of distractions or limited attention during decision-making moments.[1][2][3]
References
- ↑ Kristal, Ariella S.; Santos, Laurie R. ""G.I. Joe Phenomena: Understanding the Limits of Metacognitive Awareness on Debiasing"" (PDF). Harvard Business School. Retrieved 9 February 2024.
- ↑ Ariella S. Kristal; Laurie R. Santos (2021). "G.I. Joe Phenomena: Understanding the Limits of Metacognitive Awareness on Debiasing" (Working paper). Harvard Business School. Retrieved 6 June 2023.
- ↑ "What scientific idea is ready for retirement?". Edge.org. 6 June 2023. Retrieved 6 June 2023.
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