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GIBIE is a home linen brand with a presence across the UK and Europe, which offers bed & bath linen, clothing and gifts. It was founded by Hitesh Anand [1] in 2019 and completed its successful crowdfunding campaign in 2020.

GIBIE sells bed & bath linen, popularly towels made with the sustainable dyeing process. With a special process inspired by Ayurveda, GIBIE uses natural herbs to dye their products and claims to recycle 100% of the water in the process.


GIBIE was founded as the brand of sustainable products in London, England. After a series of product innovations, GIBIE announced their crowdfunding campaign in 2020.[2] They successfully completed the campaign and got funded 300% of their target amount. [3]

In the same year, GIBIE was selected for Green Product Award, Berlin 2020 [4] and was listed as a PETA Vegan brand. [5] In April 2021, GIBIE moved its headquarters to Leicester, the textile capital of England.


GIBIE organizes and participates in the R&D of plant-based dyeing and has helped scale these novelty processes to industrial production benchmarks. GIBIE also engages with various suppliers, manufacturers and Ayurvedic herb specialists in the adaption of plant-based, sustainable dyeing and quitting toxic chemical-intensive methods.


The washing of processed greige cloth starts with removing sizing, gums and oils used in the course of weaving by washing with natural mineral-rich water and sea salts.


Scouring is a vital part of the process in order to prepare the fabric for even and consistent dyeing. Soda Ash is used in boiling water where fabric is treated for several hours before moving to the next process.


To make the colors bright and fast, natural mordants such as myrobalan, rhubarb leaves, oils, minerals, alum, iron vat etc are used. The process is against the use of heavy metal mordants like copper, chrome, zinc, tin etc.


Herbal dyes are plant-based, using parts such as flowers, roots, leaves, seeds, peels, etc. Most used plants are growing wild and have medicinal properties, such as the peels of pomegranate, onions and myrobalan.


In herbal dyeing, finishing is done by sprinkling pure water on the cloth and then stretching under pressure, using hand rolls, aloe vera, castor oil etc.


Plant Solid and liquid waste are separated through the process of filtration and used for farming purposes as manure and for watering the fields. The discharged water or the solid waste do not contain any toxic chemicals.


  1. "Hitesh Anand - Founder of GIBIE Home Furnishings". Retrieved 2021-05-24.
  2. "Gibie". Retrieved 2021-05-24.
  3. "GIBIE raises £158,000 in its recent funding round on CrowdCube". GIBIE. Retrieved 2021-05-24.
  4. "Green Product Award Exhibition 2020 | Green Product Award". Retrieved 2021-05-24.
  5. "Identify Vegan Clothing, Accessories, and Home Goods". PETA. 2018-08-13. Retrieved 2021-05-24.

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