Game Lounge
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| Public | |
| ISIN | 🆔 |
| Industry | iGaming and Financial Services |
| Founded 📆 | 2011 |
| Founder 👔 | |
| Headquarters 🏙️ | , Floor 5N, Spinola Park, Triq Mikiel Ang Borg, San Giljan, SPK1000, Malta |
Area served 🗺️ | |
Key people | Jonas Cederholm (CEO/Co-founder), Fredrik Langeland (Head of Sales/Co-Founder) |
| Members | |
Number of employees | over 120 employees |
| Parent | Cherry AB |
| 🌐 Website | https://www.gamelounge.com/ |
| 📇 Address | |
| 📞 telephone | |
Game Lounge Ltd is an unlisted company based in the Republic of Malta. The parent company is Cherry AB.
Its main business is online marketing.
Overview[edit]
Game Lounge was Founded in 2011 by Jonas Cederholm and Fredrik Langeland.
In addition to its headquarters in Malta, the company also has offices in Sweden, Spain and Bulgaria.
Initially, Game Lounge was expanding its business primarily in Northern Europe, such as Sweden, Finland, and Norway. But it has since expanded and now operates online gambling internet affiliate sites for Europe, Asia, America, and other parts of the world.
History[edit]
- 2011 - Starting a business in Malta
- 2015 - Cherry AB gains a 51% stake in Game Lounge. Agreed to proceed with further acquisitions in the future.
- 2016 - Game Lounge is the first European company to launch an online gambling affiliate site for Japan.[1]
- 2018 - Game Lounge Sweden AB established. Takes 100% ownership of Game Lounge Limited.
- 2018 - Cherry AB fully acquires Game Lounge Sweden AB by the end of 2018.[2]
- 2020 - Game Lounge Acquires Betting.com to Expand Business for the US.[3]
- 2020 - Game Lounge Acquires Danish Digital Marketing Company We Digitize.[4]
- 2021 - Game Lounge acquires Domainify Group, a Swedish company that develops domain affiliate business.[5]
- 2021 - Game Lounge enters into a business alliance with The Denver Post to strengthen its business in the United States.[6]
Business Overview[edit]
When originally founded in 2011, Game Lounge’s business was primarily focused on the iGaming sector in the Nordics. Since then, the business model has changed and geographically expanded.
Now Game Lounge operates for the whole of Europe, North America, South America and Asia, on five main verticals:
- SEO
- Casino Marketing
- Loan Marketing
- Slot Tracker
- Sports Betting
Search Engine Optimization[edit]
Game Lounge’s main marketing tools and focus are based on organic traffic.
Casino Marketing[edit]
Game Lounge currently operates over 150 sites across thirteen markets. Affiliate media owned by Game Lounge, among others, include:
US Market[edit]
Game Lounge’s current casino marketing network includes over 150 sites in thirteen markets.
Game Lounge’s primary US site is americancasinoguide.com, which saw more than 440,000 visitors in 2021 alone. A second US site, usonlinecasino.com, was also launched in 2020.
Secondary sites in the US revolve around state-specific websites and currently include NJCasino.com and PACasino.com. Both sites are visited by thousands of users each month.
Even with the US online casino market still in its infancy stage, cumulatively these sites host over 100 casino reviews and hundreds game reviews. All reviews feature fully licensed, regulated, and legal online casinos.
Other English-language affiliate sites owned by Game Lounge include:
- casinohawks.com
- canadacasino.ca
- nzcasino.co.nz
- canadacasino.ca
- indiacasinos.com
UK Market[edit]
As of 2021, Game Lounge’s casino marketing network includes over 150 sites in thirteen markets.
Game Lounge has one site for the UK market, casinohawks.com. This website averages nearly 8,000 visitors per month, and over 94,000 visitors annually.
CasinoHawks has been actively assisting UK punters to find the best online casinos and games since 2015. The site is home to over 100 UK casino reviews and over 500 game reviews.
All UK affiliates on casinohawks.com are legally licenced by the UK Gambling Commission in accordance with British law.
Other English-language affiliate sites owned by Game Lounge include:
- americancasinoguide.com
- pacasino.com
- njcasino.com
- usonlinecasino.com
- canadacasino.ca
- nzcasino.co.nz
- canadacasino.ca
- indiacasinos.com
Loan Marketing[edit]
Following its acquisition of the Finnish loan comparison website Lainat.fi in 2017[7], Game Lounge has expanded its scope to the loan sector.
Slot Tracker[edit]
In 2018, Game Lounge Ltd acquired Slot Tracker[8] and started working with the original founders to consolidate it.
Slot Tracker is a tool used to track spending and winnings from online slot machines.
Slot Tracker automatically tracks users’ slot data, compares their statistics, and monitors their spending.
In 2020, Game Lounge Ltd officially took over Slot Tracker. The network now tracks over 900 slot sites and more than 4,500 players.
Sports Betting[edit]
In 2020, Game Lounge acquired the domain “betting.com,”[3] which the company separated into another vertical - sports betting, from casino-oriented websites, operating in markets such as the US, the Nordics, Europe and Asia.
Awards[edit]
- iGaming IDOL - Employer of the Year 2021[9]
References[edit]
- ↑ "Game Lounge makes Japan affiliate debut". EGaming_Review.
- ↑ "Cherry acquires majority stake in Game Lounge". Gambling Insider.
- ↑ 3.0 3.1 "Game Lounge acquires Betting.com domain name ahead of US push". EGaming_Review.
- ↑ "Game Lounge pounces for Danish digital marketing firm We Digitize". EGaming_Review.
- ↑ "Domainify Group, a leader in domain affiliates, acquired by Game Lounge". PR_Newswire.
- ↑ "Betting.com signs strategic commercial partnership with Denver Post Media". European Gaming Media and Events.
- ↑ "BRIEF-Cherry subsidiary Game Lounge buys Lainat.fi". Reuters.
- ↑ "Game Lounge acquires Slottracker.com". Gambling Insider.
- ↑ "Winners 2021 - iGaming Idol". iGaming IDOL. Unknown parameter
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