Gamut
From EverybodyWiki Bios & Wiki
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| Subsidiary | |
| ISIN | 🆔 |
| Industry | Media |
| Founded 📆 | 2007 |
| Founder 👔 | |
| Headquarters 🏙️ | , , United States |
Area served 🗺️ | |
| Services | OTT Advertising |
| Members | |
Number of employees | |
| Parent | Cox Media Group |
| 🌐 Website | www |
| 📇 Address | |
| 📞 telephone | |
Gamut. Smart Media from Cox., commonly known as Gamut, is a Cox Media Group company specializing in local over-the-top (OTT) video advertising solutions. Cox Media Group, Inc. is principally owned by Apollo Global Management and Cox Enterprises. Headquartered in New York, NY, Gamut has eight offices in the U.S.Gamut’s core business, Gamut TOTAL®, delivers OTT advertising campaigns through premium inventory, including Discovery Inc.’s networks.[1] [2]
History[edit]
| Year | Event |
|---|---|
| 2007 | Founded as Cox Cross Media by Cox Television.[3] [4] [5] |
| 2008 | Cox Enterprise acquires ad tech firm, Adify.[6] [7] |
| 2011 | Adify merges with Cox Cross Media to form Cox Digital Solutions.[8] [9] |
| 2014 | Cox Digital Solutions became Gamut.[10] |
| 2017 | Gamut launched Gamut TOTAL, its local OTT advertising product. |
| 2020 | Gamut partners with Nielsen to enhance its data targeting capabilities.[11] [12] |
| 2020 | Gamut launched a self-serve user platform.[13] |
References[edit]
- ↑ "Discovery, Inc. Partners with Gamut to Bring Lifestyle Packages to OTT". NASDAQ. Retrieved 1 April 2020.
- ↑ "Discovery, Inc. Partners with Gamut to Bring Lifestyle Packages to OTT". YAHOO. Retrieved 1 April 2020.
- ↑ "Cox TV Bows Digital Sales". Variety. Retrieved 1 April 2020.
- ↑ "Cox TV Spins Off Digital Sales Company". MediaPost. Retrieved 1 April 2020.
- ↑ "Cox Creates Company to Manage Online Sales". Atlanta Business Chronicle. Retrieved 1 April 2020.
- ↑ "Cox Enterprises to Acquire Adify, an Ad Tech Firm". New York Times. Retrieved 1 April 2020.
- ↑ "Ad Platform Adify Sold to Cox Enterprises For $300 Million". Tech Crunch. Retrieved 1 April 2020.
- ↑ "Cox Cross Media and Adify Join Forces to Form Cox Digital Solutions". PR Newswire. Retrieved 29 March 2020.
- ↑ "Cox Cross Media + Adify = Cox Digital Solutions". Radio + Television Business Report. Retrieved 1 April 2020.
- ↑ "Cox Launches Gamut, a New Company Addressing Evolving Needs". Digital Content Next. Retrieved 29 March 2020.
- ↑ "Gamut Selects Nielsen's Marketing Cloud to Power Local OTT Data Targeting". Nielsen. Retrieved 1 April 2020.
- ↑ "Gamut Selects Nielsen's Marketing Cloud to Power Local OTT Data Targeting". TalkCMO. Retrieved 1 April 2020.
- ↑ "Gamut Launches New Technology Platform with Self-Serve User Interface Streamlining the Local OTT Media Buying Process". Broadcasting+Cable. Retrieved 1 April 2020.
External links[edit]
This article "Gamut" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Gamut. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
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