Girlfriend Collective (Brand)
Girlfriend Collective is a slow fashion brand founded in 2016 based in Seattle, WA.[1][2][3][4] The brand makes their activewear and athleisure products out of ECONYL® Nylon and other sustainable materials.[5][2][6]
Ellie Dinh and Quang Dinh, who married in 2013, co-founded Girlfriend Collective.[2][7][4] Their products are produced in a fair trade factory in Taiwan.[8][9]
History
Girlfriend Collective was founded in 2016, but did not release any products until 2017.[10] Their initial marketing campaign relied heavily on word of mouth by giving away free leggings to anyone who shared their post on social media and paid shipping fees.[10][3][11]
Girlfriend Collective exclusively offered leggings until 2018 when they expanded their product line.[10] Their first brand collaboration was with Y7 Studio in 2019, launching a yoga wear collection.[12] They came out with their first genderless and men's collections in 2021.[13][14][15] In 2023, they partnered with resale platform Treet to facilitate the reselling of their clothes.[16]
As of 2024, their offerings include leggings, bras, tank tops, tennis skirts, and athleisure dresses in sizes XXS-6XS.[17]
About the Founders
Quang Dinh, with a background in mechanical engineering, previously founded the sustainable luxury denim brand Sling & Stone, which closed following the 2008 market crash.[11] Quang Dinh and his wife, Ellie, identified an unmet demand in the activewear market for sustainable and eco-friendly options.[9][11] In response, they co-founded Girlfriend Collective, a company focused on creating activewear with an emphasis on environmentally conscious production and transparency in sourcing and manufacturing practices.[11][9] Ellie Dinh was on the Forbes 30 under 30 list in 2017.[18][19]
References
- ↑ Gillespie, Katherine (2024-06-27). "The 17 Best Things From Girlfriend Collective's Anniversary Sale". The Strategist. Retrieved 2024-11-10.
- ↑ 2.0 2.1 2.2 Polevoy, Lindsey (2020-10-21). "Brands We Love: Girlfriend Collective". Kairos Times. Retrieved 2024-11-10.
- ↑ 3.0 3.1 "Girlfriend Collective | ACTEEVISM". 2018-04-30. Retrieved 2024-11-10.
- ↑ 4.0 4.1 Farra, Emily (2017-11-27). "Sustainable Athleisure Brands on Our Radar: Girlfriend Collective and ADAY". Vogue. Retrieved 2024-11-10.
- ↑ brand, ECONYL® (2017-09-26). "Building a Sustainable Fashion Brand: the Story Behind Girlfriend Collective". Medium. Retrieved 2024-11-10.
- ↑ Fujio, Tim (2023-09-15). "Girlfriend Collective's Ultramarine: Activewear with Ocean-Inspired Sustainability". Setting Mind. Retrieved 2024-11-10.
- ↑ "How Girlfriend Collective Started Making Leggings From Recycled Water Bottles". Good Housekeeping. 2023-09-15. Retrieved 2024-11-10.
- ↑ Leighton, Mara. "The internet can't stop talking about these leggings made of recycled water bottles — and now I understand why". Business Insider. Retrieved 2024-11-10.
- ↑ 9.0 9.1 9.2 "Everything you need to know (and love) about Girlfriend Collective". Sancho's. 2022-04-11. Retrieved 2024-11-10.
- ↑ 10.0 10.1 10.2 "How Girlfriend Collective Built Their Sustainable Empire". Ombre Digital. 2020-06-03. Retrieved 2024-11-10.
- ↑ 11.0 11.1 11.2 11.3 McCall, Tyler (2016-05-04). "Why a New Sustainable, Direct-to-Consumer Activewear Brand Is Giving Away Leggings Before It Even Launches". Fashionista. Retrieved 2024-11-10.
- ↑ Chong, Dale Arden (2019-05-14). "Activewear brand Girlfriend Collective launches first collab with Y7 Studio". FashionUnited. Retrieved 2024-11-10.
- ↑ Flager, Madison (2021-02-04). "Girlfriend Collective's First Gender-Neutral Collection Is Filled With Cold-Weather Essentials". Condé Nast Traveler. Retrieved 2024-11-10.
- ↑ Arneson, Krystin (August 2021). "Activewear favorite Girlfriend Collective just launched a men's collection". CNN. Retrieved 11/10/2024. Unknown parameter
|url-status=ignored (help); Check date values in:|access-date=(help) - ↑ Ruane, Emily. "Girlfriend Collective Brings Sustainable Style To A Gender Neutral Collection". www.refinery29.com. Retrieved 2024-11-10.
- ↑ "Girlfriend Collective & Treet: A Partnership for a More Sustainable Future | Treet". www.treet.co. Retrieved 2024-11-10.
- ↑ Harold, Laura (2024-10-31). "This Fan-Favorite, Size-Inclusive Brand Just Launched a 3-Day Sale". Yoga Journal. Retrieved 2024-11-10.
- ↑ "Ellie Dinh". Forbes. Retrieved 2024-11-10.
- ↑ "Girlfriend Collective: More Than Just Clothes". Carmen Busquets. 2018-09-28. Retrieved 2024-11-10.
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