Girls Will Be

From EverybodyWiki Bios & Wiki


Girls Will Be is an American clothing company founded in 2013. The clothing is designed to be comfortable, similar to the sizes, fabrics, and cuts as boys’ attire.[1]

History[edit]

Sharon Choksi founded Girls Will Be in 2013[2] with her two siblings after her daughter and niece rejected the gender-typical clothing found in most department stores. Choski collected samples of clothing from major department stores and found that girls’ clothing was typically thinner, shorter, and frillier.[3][4] On average, girls’ clothing was 3 inches skinnier and 8% shorter in length; sleeves were 36% shorter and shorts were 65% shorter.[5]

Products[edit]

The original clothing line included t-shirts for girls with empowering statements.[6] Choksi then launched a kickstarter campaign in 2014 to fund a line of shorts that are looser than traditional girls’ tight shorts but also less baggy than boys’ shorts.[7] It was the most funded childrenswear project on the site for all of 2014.[8] Girls Will Be offers a full range of clothing for girls ages 4–14,[9] that is gender-neutral and designed for active play in a full range of colors.[10]

The company's revenue has doubled each year since its founding.[11][9]

References[edit]

  1. "Mom Tired of Short-Shorts and Tight Clothes for Girls Finds a Happy Medium". Parents. Archived from the original on 2018-08-30. Retrieved 2020-05-03. Unknown parameter |url-status= ignored (help)
  2. "3 Austin designers create cool threads kids actually want to wear". CultureMap Austin. Retrieved 2020-05-03.
  3. Scagell, Julie (2017-05-29). "A Mom Got Sick Of Seeing Short-Shorts For Girls, So She Started Her Own Line". Scary Mommy. Archived from the original on 2019-12-12. Retrieved 2020-05-03. Unknown parameter |url-status= ignored (help)
  4. Wallace, Kelly. "Fitted tees, shorty shorts: Sending wrong message to girls?". CNN. Archived from the original on 2019-07-24. Retrieved 2020-05-03. Unknown parameter |url-status= ignored (help)
  5. Villalpando, Nicole. "It's not your imagination. Girls' clothes are so much smaller than boys'". Austin American-Statesman. Retrieved 2020-05-03.
  6. Alkire, Caroline (2017-05-30). "Mom Got Tired of Seeing Short Shorts for Girls, So She Started Her Own Line". Good Housekeeping. Archived from the original on 2017-08-10. Retrieved 2020-05-03. Unknown parameter |url-status= ignored (help)
  7. "Are girls' clothes sending bad message to kids?". KSHB. 2017-05-17. Archived from the original on 2017-11-27. Retrieved 2020-05-03. Unknown parameter |url-status= ignored (help)
  8. "Sharon Choksi: Why Are Girls' Clothes So Much Smaller Than Boys'?". onthedotwoman.com. Archived from the original on 2018-08-15. Retrieved 2020-05-03. Unknown parameter |url-status= ignored (help)
  9. 9.0 9.1 "Girls Will Be is Empowering Girls One T-shirt at a Time". Austin Woman Magazine. 2016-06-08. Retrieved 2020-05-03.
  10. "Are girls' clothes sending bad message to kids?". KMGH. 2017-05-17. Archived from the original on 2017-05-20. Retrieved 2020-05-03. Unknown parameter |url-status= ignored (help)
  11. "Girls Will Be Entrepreneurs". The University of Chicago Booth School of Business. Retrieved 2020-05-03.


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