Girls Will Be
Girls Will Be is an American clothing company founded in 2013. The clothing is designed to be comfortable, similar to the sizes, fabrics, and cuts as boys’ attire.[1]
History[edit]
Sharon Choksi founded Girls Will Be in 2013[2] with her two siblings after her daughter and niece rejected the gender-typical clothing found in most department stores. Choski collected samples of clothing from major department stores and found that girls’ clothing was typically thinner, shorter, and frillier.[3][4] On average, girls’ clothing was 3 inches skinnier and 8% shorter in length; sleeves were 36% shorter and shorts were 65% shorter.[5]
Products[edit]
The original clothing line included t-shirts for girls with empowering statements.[6] Choksi then launched a kickstarter campaign in 2014 to fund a line of shorts that are looser than traditional girls’ tight shorts but also less baggy than boys’ shorts.[7] It was the most funded childrenswear project on the site for all of 2014.[8] Girls Will Be offers a full range of clothing for girls ages 4–14,[9] that is gender-neutral and designed for active play in a full range of colors.[10]
The company's revenue has doubled each year since its founding.[11][9]
References[edit]
- ↑ "Mom Tired of Short-Shorts and Tight Clothes for Girls Finds a Happy Medium". Parents. Archived from the original on 2018-08-30. Retrieved 2020-05-03. Unknown parameter
|url-status=ignored (help) - ↑ "3 Austin designers create cool threads kids actually want to wear". CultureMap Austin. Retrieved 2020-05-03.
- ↑ Scagell, Julie (2017-05-29). "A Mom Got Sick Of Seeing Short-Shorts For Girls, So She Started Her Own Line". Scary Mommy. Archived from the original on 2019-12-12. Retrieved 2020-05-03. Unknown parameter
|url-status=ignored (help) - ↑ Wallace, Kelly. "Fitted tees, shorty shorts: Sending wrong message to girls?". CNN. Archived from the original on 2019-07-24. Retrieved 2020-05-03. Unknown parameter
|url-status=ignored (help) - ↑ Villalpando, Nicole. "It's not your imagination. Girls' clothes are so much smaller than boys'". Austin American-Statesman. Retrieved 2020-05-03.
- ↑ Alkire, Caroline (2017-05-30). "Mom Got Tired of Seeing Short Shorts for Girls, So She Started Her Own Line". Good Housekeeping. Archived from the original on 2017-08-10. Retrieved 2020-05-03. Unknown parameter
|url-status=ignored (help) - ↑ "Are girls' clothes sending bad message to kids?". KSHB. 2017-05-17. Archived from the original on 2017-11-27. Retrieved 2020-05-03. Unknown parameter
|url-status=ignored (help) - ↑ "Sharon Choksi: Why Are Girls' Clothes So Much Smaller Than Boys'?". onthedotwoman.com. Archived from the original on 2018-08-15. Retrieved 2020-05-03. Unknown parameter
|url-status=ignored (help) - ↑ 9.0 9.1 "Girls Will Be is Empowering Girls One T-shirt at a Time". Austin Woman Magazine. 2016-06-08. Retrieved 2020-05-03.
- ↑ "Are girls' clothes sending bad message to kids?". KMGH. 2017-05-17. Archived from the original on 2017-05-20. Retrieved 2020-05-03. Unknown parameter
|url-status=ignored (help) - ↑ "Girls Will Be Entrepreneurs". The University of Chicago Booth School of Business. Retrieved 2020-05-03.
This article "Girls Will Be" is from Wikipedia. The list of its authors can be seen in its historical and/or the page Edithistory:Girls Will Be. Articles copied from Draft Namespace on Wikipedia could be seen on the Draft Namespace of Wikipedia and not main one.
