Go Vilnius

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Go Vilnius logo

Go Vilnius is the development agency of Vilnius, tasked with developing tourism and investment in the city.[1] As of 2016, it had 34 employees.[2] It was created in 2016 by expanding the charter of the Vilnius Tourism Information Centre.[3]

Former Vilnius mayor Artūras Zuokas argued that Go Vilnius is completely unnecessary.[4] In July 2017, Vilnius mayor Remigijus Šimašius publicly fired Darius Udrys, the head of Go Vilnius, claiming weak performance.[5][6] Udrys responded to the firing with a wrongful dismissal lawsuit, requesting moral damages due to the firing.[7]

Go Vilnius projects and initiatives[edit]

  • In November 2016, Go Vilnius unveiled "Vilnius Welcome Kit", a project aimed at attracting talent from abroad. "Vilnius Welcome Kit" consists of two informational booklets in English [8] uploaded on Slideshare[9][10]
  • In December 2016, Go Vilnius included a famous mural of Donald Trump and Vladimir Putin kissing in a presentation promoting Lithuania's capital. The idea was criticised.[11]
  • Trumpeter of Independence [12]
  • Vilnius Tech Map, a crowd-sourced map of the city's tech landscape[13]
  • Volunteer Tourist Greeters [14]
  • Distribution of 20 thousand copies of LGBT-friendly Vilnius city map.[15]
  • In July 2017, Go Vilnius promotional campaign on Facebook received extensive criticism. The tongue-in-cheek campaign critiqued Riga for its liveliness and large number of tourists and presented Vilnius as empty and lifeless due to closure of Vilnius Airport for runway repairs.[16] Later, Kaunas city municipality made a promotional parody video of the Go Vilnius campaign.[17]


  1. (in Lithuanian) "Go Vilnius: About us". govilnius.lt. Retrieved 5 April 2017.
  2. (in Lithuanian) "Vilniaus turizmu, investicijomis ir įvaizdžiu rūpinsis įstaiga "Go Vilnius"". 15min.lt. Retrieved 5 April 2017.
  3. (in Lithuanian) "VšĮ "GO Vilnius" komandai vadovaus Darius Udrys". vilnius.lt. Retrieved 5 April 2017.
  4. (in Lithuanian) "Vilniaus turizmu, investicijomis ir įvaizdžiu rūpinsis įstaiga "Go Vilnius"". 15min.lt. Retrieved 5 April 2017.
  5. (in Lithuanian) "„Go Vilnius" vadovas Darius Udrys atleistas iš pareigų". 15min.lt. Retrieved 8 July 2017.
  6. (in Lithuanian) Vaidas Saldžiūnas (22 July 2016). "Skandalas feisbuke: „Go Vilnius" vadovą kaltina įžeidus šimtus tūkstančių lietuvių". delfi.lt. Retrieved 13 July 2017.
  7. (in Lithuanian) Ignas Jačauskas (BNS) (21 July 2017). "Buvęs „Go Vilnius" vadovas D.Udrys skundžia atleidimą, prašo moralinės žalos atlyginimo". delfi.lt. Retrieved 26 July 2017.
  8. (in Lithuanian) "Go Vilnius Launches Vilnius Welcome Kit to Attract Talent from Abroad". vilnius.lt. Retrieved 5 April 2017.
  9. (in English) "Slideshare: Here with us in Vilnius!". Go Vilnius on Slideshare. Retrieved 5 April 2017.
  10. (in English) "Be with us in Vilnius!". Go Vilnius on Slideshare. Retrieved 5 April 2017.
  11. (in Lithuanian) "Garsusis grafiti vėl kelia aistras: ar jis tinkamas oficialiai komunikacijai". delfi.lt. Retrieved 5 April 2017.
  12. (in Lithuanian) "„Lietuva Brangi" Vilniaus širdyje visus metus skambės kasdien". bernardinai.lt. Retrieved 29 July 2017.
  13. (in English) "Vilnius Tech Map Launched". dealroom.co. 8 June 2017. Retrieved 27 July 2017.
  14. (in Lithuanian) "Turizmo savanoriais Vilniuje panoro tapti rekordinis skaičius žmonių". 15min.lt. Retrieved 29 July 2017.
  15. (in English) "Lithuania's LGBT friendly map endorsed by the capital". delfi.lt. 22 June 2017. Retrieved 13 July 2017.
  16. (in Lithuanian) Jūratė Žuolytė. "„Go Vilnius" reklama: gyvybingą Rygą iškeiskite į tuščią Vilnių". delfi.lt. Retrieved 13 July 2017.
  17. (in Lithuanian) "Go Kaunas This Summer!". Kauno miesto savivaldybė. Retrieved 26 July 2017.

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