Gold Seal Company
Gold Seal Company is a Canadian brand of canned seafood, owned by the Ocean Brands company,[1] a part of the Jim Pattison Group,[2][3] one of Canada's largest private companies, with Jim Pattison being the sole owner of the group. The company is headquartered in Richmond, Canada and operates throughout the country.[4][5][6]
The company's products are all wild-caught and include salmon (sockeye and pink), sardines and mackerel.
History
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The Canadian Fishing Company (CANFISCO), located in Vancouver, British Columbia, first began producing Gold Seal in 1868.[7] At that time, Gold Seal specialized in just one type of canned seafood - Salmon.
By 1907, Gold Seal established freezer and cold storage facilities nearby major fishing grounds in British Columbia. It was amongst the first companies that were successful at using the then-innovative “quick freezing” method.
In 1918, the company began canning salmon at Home Plant cannery in Vancouver.
As a part of an expansion strategy, the company transported fresh and frozen fish over the newly built Canadian Pacific Railway (CPR).
Gold Seal received its trademark in November 1919.
In 1927, the company decided to invest in R&D and created the first Canada-based fisheries research laboratory to control and improve product quality, as well as to develop new products and processes.[8]
In 1940, Gold Seal rebranded itself and hired Walt Disney to produce print ads and promotional characters that introduced Gold Seal to consumers. The company expanded its distribution network across Canada.
In 1984, Gold Seal was acquired by Jim Pattison Group as a part of the Canadian Fishing Company.[9]
In 2006, Jim Pattison bought Ocean Fisheries and brought the two companies together, with Ocean Brands overseeing the Gold Seal trademark and marketing and Canfisco harvesting and processing salmon.
In 2012, Greenpeace included Gold Seal in the annual sustainability ranking of Canadian canned seafood brands.[10]
In 2017, Gold Seal launched canned mackerel, becoming the only national player in this market segment and driving its growth.
In 2019, Gold Seal achieved B Corp certification[11] for its commitment to social and environmental performance, transparency, and accountability.[5] It is the only Canadian brand of canned salmon, sardines, and mackerel with this certification.
In 2019, Gold Seal celebrated its 100th Anniversary.[12][13][14][15]
Gold Seal product lines through the years are featured in the museum on the Gulf of Georgia Cannery National Historic Site, “The Label Unwrapped: The History of Canned Salmon Labels”.
Products
Gold Seal distributes canned seafood products, including salmon,[16] sardines[17] and mackerel. Over the years, the company has also distributed other canned seafood products, including tuna, mussels, crab, clams, and oysters. Gold Seal's canned salmon recipe hasn't changed for over a hundred years. The key ingredients are salmon and salt.
Gold Seal acquires products from fisheries that are approved by the Marine Stewardship Council.[18]
By 2016, all Gold Seal salmon was MSC-certified.[19]
References
- ↑ "http://www.oceanbrands.com/". oceanbrands.com. Retrieved 2020-04-15. External link in
|title=(help) - ↑ News, Bloomberg (2019-09-27). "Billionaire Pattison hoards cash as global trade tensions mount - BNN Bloomberg". BNN. Retrieved 2020-04-15.
- ↑ "Canada's Ocean Brands acquires canned seafood business Club Des Millionnaires". just-food.com. 2018-09-18. Retrieved 2020-04-15.
- ↑ "FIS - Companies & Products - 104 Years and Still Wild!". fis-net.com. Retrieved 2020-04-15.
- ↑ "Canned seafood company Ocean Brands acquires Club Des Millionaires". Food Processing Technology. 2018-09-18. Retrieved 2020-04-15.
- ↑ "Ocean Brands Acquires Club Des Millionnaires". NOSH. 2018-09-19. Retrieved 2020-04-15.
- ↑ Clarke, Kirsten. "Richmond company celebrates 100 years in the seafood business". Richmond News. Retrieved 2020-04-15.
- ↑ Jim (2019-09-14). "Gold Seal® Celebrates 100 Years of Excellence in Sustainable Seafood". Western Grocer. Retrieved 2020-04-15.
- ↑ "Supplier Directory | FishChoice". fishchoice.com. Retrieved 2020-04-15.
- ↑ "Greenpeace ranks tuna brands; few get a pass | Canadian Grocer". Retrieved 2020-04-15.
- ↑ "Ocean Brands | Certified B Corporation". bcorporation.net. Retrieved 2020-04-15.
- ↑ vancouversun.com https://vancouversun.com/news/local-news/celebrating-100-years-of-canning-salmon/. Retrieved 2020-04-15. Missing or empty
|title=(help) - ↑ Brands, Ocean (2019-09-12). "Gold Seal® Celebrates 100 Years of Excellence in Sustainable Seafood". GlobeNewswire News Room. Retrieved 2020-04-15.
- ↑ "Gold Seal Celebrating 100 Year Anniversary". SeafoodNews. Retrieved 2020-04-15.
- ↑ Rantanen, Maria. "Ethics, sustainability top of mind for Richmond company". Richmond News. Retrieved 2020-04-15.
- ↑ amazon.ca https://www.amazon.ca/Gold-Seal-Pink-Salmon-Saturated/dp/B07CTRW3DN. Retrieved 2020-04-15. Missing or empty
|title=(help) - ↑ "Gold Seal #Contest Win $100 Gold Seal gift card". Contest Scoop. 2019-11-25. Retrieved 2020-04-15.
- ↑ "Pattison-owned seafood firm commits to sustainability overhaul". Vancouver Sun. Retrieved 2020-04-15.
- ↑ "What is sustainable fishing | Marine Stewardship Council". msc.org. Retrieved 2020-04-15.
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