Googan Squad
Googan Squad is an American fishing-focused YouTube group formed in 2016. The group consists of fishing content creators who collaborate on online video content centered on bass fishing, outdoor recreation, and fishing challenges. The Googan Squad gained prominence through its YouTube presence and later expanded into branded fishing tackle products marketed under the Googan Squad and Googan Baits names.[1]
The group’s activities and branded products have been covered by independent outdoor and fishing-industry publications, including Fishing Tackle Retailer and Wide Open Spaces.[2]
History
The Googan Squad was formed in 2016 by a group of fishing YouTubers who collaborated on shared video projects and appearances across their individual channels. Early in the group’s development, members participated in sponsorship arrangements with Mystery Tackle Box, a fishing tackle subscription service operated by Catch Co.[3]
Beginning in 2017 and 2018, the group expanded beyond video content into branded fishing tackle with the launch of Googan Baits, starting with soft plastic lures. Additional product categories were later introduced, including hard baits in 2019 and fishing rods in 2020, developed in collaboration with Catch Co.[4]
Members
Founding members
- Alex Peric
- Jon Barzacchini
- Andrew Flair
- Robert Terkla
- Michael Hsiao (departed shortly after the group’s formation)
Members added later
- Justin Rackley
- Loren Johnson
Affiliated creators
The following creators have appeared in Googan Squad videos but are not identified as core members of the group:
- YakPak
- Fishing with Norm
- AYO Fishing
- Fishing with Becca
Content
Googan Squad videos typically feature collaborative fishing trips, bass fishing challenges, and tackle-related content. Videos are distributed primarily through YouTube, often appearing across both a shared Googan Squad presence and the individual channels of group members.[5]
Related business activities
Trade publications have reported that Googan Squad–related brands operate under House of Outdoors, a holding company that has included fishing tackle and media businesses associated with the group. In 2021, Rise Run Capital announced the acquisition of House of Outdoors.[6]
References
- ↑ "The Googan Squad: Who Are They and What Do They Do?". Wide Open Spaces. 2022-04-23. Retrieved 2026-01-13.
- ↑ "The Googan Squad and Catch Co. Release Highly Anticipated Line of Spinning Reels". Fishing Tackle Retailer. 2022-10-05. Retrieved 2026-01-13.
- ↑ "The Googan Squad: Who Are They and What Do They Do?". Wide Open Spaces. 2022-04-23. Retrieved 2026-01-13.
- ↑ "Googan Continues the Takeover With Four New Products". Fishing Tackle Retailer. 2023-11-01. Retrieved 2026-01-13.
- ↑ "The Googan Squad: Who Are They and What Do They Do?". Wide Open Spaces. 2022-04-23. Retrieved 2026-01-13.
- ↑ "Rise Run Capital Acquires House of Outdoors, the Holding Company for Googan Baits, Fish Media and Made By Influence". GlobeNewswire. 2021-01-25. Retrieved 2026-01-13.
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