grüum
| Private | |
| ISIN | 🆔 |
| Industry | Personal care |
| Founded 📆 | 2016 |
| Founders 👔 | Simon Leonard, Andy Shaw, Bethanie Sleigh, George Lagonikas |
Area served 🗺️ | |
| Products 📟 | Skin care, hair care, shaving products |
| Members | |
Number of employees | |
| 🌐 Website | gruum.com |
| 📇 Address | |
| 📞 telephone | |
grüum (stylised as gruum) is a British personal care company founded in 2016 and based in Stockport, England. The company produces skin care, hair care, and shaving products, with an emphasis on sustainable packaging and natural ingredients.[1][2] In 2023, it was ranked 47th in The Sunday Times 100, a list of Britain’s fastest-growing private companies.[3][4] grüum has received awards for its eco-friendly products, including Gold at the 2021 Pure Beauty Global Awards and the Global Green Beauty Awards.[5][6]
History
grüum was founded in 2016 by Simon Leonard, Andy Shaw, and Bethanie Sleigh.[1] The business started as a subscription service offering razors and personal care products.[7]
In 2023, the company acquired a majority stake in Everly Wellness, a personalised vitamin subscription brand, in a six-figure investment.[7][8][9][10]
Products
grüum produces a range of personal care items including shampoo bars, conditioners, facial cleansers, moisturisers, sunscreens, and shaving kits.[2] The company markets its products as gender-neutral and offers subscription options for certain items.[11]
Sustainability
The company has introduced initiatives such as plastic-free packaging, solid shampoo and conditioner bars, and a razor cartridge recycling scheme.[11] grüum also partners with organisations including Ecologi and rePurpose Global to support tree planting and plastic removal projects.[12]
Recognition
In 2023, grüum was ranked 47th in The Sunday Times 100, a list of Britain’s fastest-growing private companies.[3][4]
In 2021, grüum’s Hår shampoo bars won a Gold award for Best New Sustainable Hair Product at the Pure Beauty Global Awards.[5] The same year, the brand also won a Gold award for Best Zero Waste Beauty Product and a Bronze award for Best Plastic Free Beauty Product at the Global Green Beauty Awards.[6]
The company has also been profiled by Which? in its guide to sustainable consumer brands.[11]
Reception
On Trustpilot, the company has more than 6,000 customer reviews with an average score of 4.5 out of 5.[13] Which? magazine has also reviewed the brand in the context of sustainability, noting its plastic-free packaging and partnerships, while pointing out that the company has not yet published full emissions data.[11]
See also
External links
References
- ↑ 1.0 1.1 "grüum: Company Profile". Tracxn. Retrieved 30 September 2025.
- ↑ 2.0 2.1 "Shop". gruum.com. Retrieved 30 September 2025.
- ↑ 3.0 3.1 "grüum ranked 47th in Sunday Times 100". The Sunday Times. 2 July 2023. Retrieved 30 September 2025.
- ↑ 4.0 4.1 "Stockport-based sustainable personal care brand grüum ranked 47th place in The Sunday Times 100". Business Mondays. 3 July 2023. Retrieved 30 September 2025.
- ↑ 5.0 5.1 "Pure Beauty Global Awards 2021 winners announced". Pure Beauty. 12 May 2021. Retrieved 30 September 2025.
- ↑ 6.0 6.1 "2021 Global Green Beauty Awards winners". Global Green Beauty Awards. 2021. Retrieved 30 September 2025.
- ↑ 7.0 7.1 "Gruum takes majority stake in personalised supplement brand". Insider Media. 14 February 2023. Retrieved 30 September 2025.
- ↑ "Stockport-based grüum takes majority stake in vitamin brand Everly". About Manchester. 14 February 2023. Retrieved 30 September 2025.
- ↑ "Gruum acquires majority stake in Everly Wellness". Prolific North. 15 February 2023. Retrieved 30 September 2025.
- ↑ "Personal care brand seeks to disrupt wellness market with acquisition". TheBusinessDesk. Retrieved 30 September 2025.
- ↑ 11.0 11.1 11.2 11.3 "Green Brands: Grüum". Which?. Retrieved 30 September 2025.
- ↑ "Our Mission". gruum.com. Retrieved 30 September 2025.
- ↑ "gruum.com Reviews". Trustpilot. Retrieved 30 September 2025.
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