Gvado Sdn Bhd
Brief Summary
Gvado /ʤi va doʊ/ is a Malaysian based e-commerce company founded in 2017 and started its journey in the northern region of Malaysia (Penang). Gvado is emphasized with its “Goziluck” mascot; the mascot took on the form of the notorious Japanese Godzilla. With a little plot twist to its name, “Goziluck” stands for the number “526”, that is known among the local Penang Chinese Hokkien, which remarks Gvado’s anniversary. The company was founded upon the local’s demand for a more customer-centric online platform that upsells local Penang products and brands. Gvado provides the assurance that affiliated businesses are to be provided with such a reliable and comprehensive online shopping platform to accommodate all of its audience, be it the Penang locals and/or nationwide. Not only that, Gvado is certain that everybody gets their share of a simple and hassle-free online shopping experience, where such a statement is to ensure that customers recognize the company’s effort in encouraging the locals to support their own local products and brands.
History
Gvado Sdn Bhd (Gvado) was founded in October of 2017, and it was first established in Penang, Malaysia along with a slogan “Everything Is Here”. Due to Gvado's geographically strategic location, the company has been able to empower the new and small-scale businesses to elevate their position into the general market. By May of 2018, Gvado first launched its official website Gvado.com and Gvado Academy. At this time, Gvado was able to make their first impression by appearing through advertisements on Facebook, Google, and various other video-bloggers. By June of 2018, Gvado has finally realized the need to pursue its business just like other benchmarked competitors spanning across Asia, thus launching Gvado's first Mobile Application available via iOS and Android. To further differentiate Gvado among other rival e-commerce within the country, Gvado launched their offline marketing activities much more often than previously to capture new shoppers and angel investors as well as other prospects nationwide. Gvado has begun to earn its name across statewide Penang, thus the launch of Seller App was initiated in August of 2018. Features after features were added along the process of Gvado’s application development. After October of 2018, Gvado has finally reassembled its whole content with front and back-end upgrades, as well as its internal operation upgrades in order to further elaborate their services spread across nationwide.
Corporate Model
Gvado largely emphasized the business flow of consumer-to-consumer (C2C); this is to align with their original intention to stimulate the Penang locals to enhance their success through Gvado online shopping platforms. Operating in the same nature of business as the other rival e-commerce like Lazada, Shopee; Carousel, Lelong.my; 11th Street, and various other online shopping platforms: Gvado had to inaugurate various business development strategies to every seller that joined Gvado during its soft-launch in the mid-2017. With the uprising competition, and changes to commercial regulations[1], Gvado has taken the initiative to exclusively empower the existing Sellers of the changes and how to retaliate against the adjusted requirements made by the Malaysian Government. By early 2018, Gvado launched the business-to-consumer (B2C) business model. Upon this decision, Gvado began to receive recognition among the affluent international brands. At most, Gvado seeks to further elaborate their services to a business-to-business (B2B) concept in order to partake and retort the international demand for Malaysian local products.
Everything Is Here
During the early stage of Gvado's development, the company had first came up with such initiation to encourage local Malaysians to further participate in e-commerce activity in order to outperform those that reside in the South of Malaysia. Gvado introduced various promotional campaigns that align with the current e-commerce marketing trend. This is due to the result that previous marketing hype brought fortunes to the company's revenue and awareness.[2] Gvado has become the first e-commerce in Malaysia to collaborate with various local restaurants and food hawkers, thus the F&B E-Vouchers were created. Not only that, the company further extended their interest within the tourism industry, where Gvado collaborates with various local attraction companies; thus Travel E-Vouchers were created. Since Gvado prefers convenience above all matters, the creation of "Order-Meet-Get" and "5 Hours Express Delivery" are to largely distinguish the company than the other rival companies[3]. For the upcoming business improvisation, Gvado is to be the first in Malaysia to launch e-commerce that provides Services as part of the new business module.
References
- ↑ Isa, Afiq. "Changes to Companies Act positive for entrepreneurs and SMEs - Business News | The Star Online". www.thestar.com.my. Retrieved 2019-03-13.
- ↑ intan (2018-11-08). "Promosi 11.11 Dah Tiba! Kali Ni Lebih Hebat Dengan GVADO!". OHBULAN!. Retrieved 2019-03-13.
- ↑ "voucher, e-voucher, cash voucher, package, discount, travel, eat, food, restaurant, buffet, cuisines, asian, western, bars, pubs, dessert, penang food, Georgetown, cafe, eat". www.gvado.com. Retrieved 2019-03-13.
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