Gymshark
| ISIN | 🆔 |
|---|---|
| Industry | Apparel Accessories Sports equipment |
| Founded 📆 | 2012 |
| Founder 👔 | |
| Headquarters 🏙️ | Solihull, England, UK |
Area served 🗺️ | |
Key people | Ben Francis (founder) |
| Products 📟 | Sportswear Fitness fashion |
| Members | |
Number of employees | 400 |
| 🌐 Website | gymshark.com |
| 📇 Address | |
| 📞 telephone | |
Gymshark is a fitness clothing and accessories brand that sells to 180 countries.[1].
History[edit]
Gymshark was set up in 2012 by Ben Francis, at the time a 19-year old Aston University student[2]. When Gymshark’s revenue reached £250,000[3] Francis quit his job as a pizza delivery driver and his course at Aston University to focus on Gymshark.
Valued at between £300M and £400M[4], the company was named as the UK’s fastest growing company in 2016[5] in The Sunday Times Fast Track 100.
In 2018/19 turnover was around £200M and head count expanded to over 400 employees in 2019[6].
Locations[edit]
Gymshark’s UK head office is based at Blythe Valley Park in Shirley, West Midlands. A 42,408 sq ft office building with room for 600 people[7].
Gymshark also has an 8,000 sq ft office in Hong Kong[8] and in 2019 the company set up its North American office in downtown Denver[9].
Products[edit]
Gymshark sells fitness apparel for men and women[10] including workout vests, hoodies, t-shirts and leggings[11].
Product pricing is considered mid-range with the price of leggings ranging from £20 to £50[12].
Marketing[edit]
Gymshark is well-known for its focus on social media and influencer marketing[13]. The company’s social media accounts have a combined social media following of 65M followers[14]. Gymshark also partners with athletes who promote Gymshark products on social media[15].
The company only sells via its international websites, but occasionally puts on events and opens pop-up shops[16]. Gymshark’s Canadian pop-up attracted 8,000 people but involved queuing for upwards of four hours[17].
Criticism[edit]
Black Friday 2017 saw Gymshark’s website crash for eight hours, causing customers to take to Twitter to complain to the company. The site crash cost Gymshark an estimated $143,000 in lost sales. Founder Ben Francis sent over 2,500 handwritten apologies to customers affected by the website crash[18]
References[edit]
- ↑ "Gymshark sportswear brand looks to raise investment". Financial Times. Retrieved 19 January 2020.
- ↑ "Former student's sportswear business is booming". Aston University. Retrieved 19 January 2020.
- ↑ "The 26-year-old with a £100m sportswear brand". BBC. Retrieved 19 January 2020.
- ↑ "Gymshark in talks with advisers after sales skyrocket". Retail Gazette. Retrieved 19 January 2020.
- ↑ "Gymshark predicts £100m sales this year, new HQ to drive fast staff expansion". Fashion Network. Retrieved 19 January 2020.
- ↑ Financial Times
- ↑ "New Solihull HQ for sportswear brand Gymshark". BusinessLive. Retrieved 19 January 2020.
- ↑ "Gymshark – Hong Kong". Oktra. Retrieved 19 January 2020.
- ↑ "Gymshark Opens North American Headquarters In Denver". SGB Media. Retrieved 19 January 2020.
- ↑ "Gymshark takes a bite of the sportswear market". Drapers. Retrieved 19 January 2020.
- ↑ "Fast Track Gymshark Company Details". Fast Track. Retrieved 5 February 2020.
- ↑ "High Street Versus High End: How Does The Price Of Your Gym Kit Impact Your Workout?". Grazia. Retrieved 5 February 2020.
- ↑ Econsultancy
- ↑ "How Gymshark Grew by 200%+ Year On Year and Hit £41M in Sales". Beeketing. Retrieved 19 January 2020.
- ↑ "How Gymshark Grew a £100M Business in 7 years with Influencers!". PMYB. Retrieved 19 January 2020.
- ↑ "Gymshark predicts £100m sales this year, new HQ to drive fast staff expansion". Fashion Network. Retrieved 19 January 2020.
- ↑ "How Gymshark sold 90% of their product on the 1st day of their Canadian pop-up". Uppercase. Retrieved 5 February 2020.
- ↑ "Holiday Disaster to a $128M Global Brand: Behind Gymshark's Multi-Channel Empire". Shopify. Retrieved 19 January 2020.
External links:[edit]
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