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Hamilton Caranda-Martin III

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Hamilton Caranda-Martin III, a native of Liberia, is the founder of Serengeti Hemp Industries. He descends from two prominent Liberian Families, The Martins and the Carandas. His maternal grandfather, Levi Hamilton Martin, was the senior Senator from Grand Bassa County during the administration of Liberian president, William V. S. Tubman. His paternal grandfather, Doughba Caranda I, was an accomplished Liberian lawyer and a Zoe within the Kpelle tribe. His ethno-botanist paternal grandmother, LuLu Nanploh Caranda taught him how to study and grow plants and utilize their healing properties. Caranda-Martin is also first cousin to Yor-El Francis. The two men publicly consider themselves brothers as they both were born into their maternal grandfather's household.

Hailing from a family of Liberian land-owners, Caranda-Martin is a 5th Generation farmer specializing in tree crop products, African Agricultural Commodities, with over 25 years working in and out of Africa. He was recognized as a Ted Global Fellow (2007) Arusha, Tanzania and was distinguished as an Africa Platform Fellow (2009) Harvard Club NYC.

Caranda Martin is an expert on African agriculture and ecological farming. He has lived and traveled extensively in Africa, Asia, Europe and North America where he has a partnership with Hepworth Farms & Hepworth CBD Organics in the Hudson Valley of New York State.

On the African continent he participates in ventures designed to improve the African agricultural sector and by extension, impact the life of the Smallholder farmers. Caranda Martin founded Serengeti Teas & Provisions to bring the African continent’s best herbal teas, premium teas, cocoas, spices, and coffees to a wider audience. His company has worked in Tanzania, Kenya, South Africa, Malawi, Ghana, Madagascar, Liberia, USA, SE Asia, as well as the ECOWAS business environment.

Articles about Serengeti Teas and Spices[1] have appeared in numerous media outlets including the New York Times,[2] the Huffington Post, Financial Times. the Guardian (UK), the Amsterdam News (NY), the Daily News (NY), and several American TV Networks including CNN International.


  1. "New Harlem tea shop heals the community, customers say". New York Daily News.

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