Hard Rock Hotel and Casino Atlantic City (uncompleted development)
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History[edit]
Plans have been previously announced for the hotel and casino as far back as 2011.[1] The original location of the planned casino was at the Boardwalk and Albany Avenue, near the eastern terminus of U.S. Route 322 and U.S. Route 40, known locally as the Black Horse Pike.
New (at the time) regulations which require new casino hotel construction to have a minimum of 200 rooms, instead of 500, advanced the project.[2] The resort was to initially open as a boutique hotel and casino with 200 guest rooms and only 54,000 square feet (5,000 m2) of casino space. Under the second phase of planning and construction, the resort would have included 100,000 square feet (9,300 m2) of gaming space and 850 hotel rooms. Other features would have included a beachfront Hard Rock Cafe, other upscale restaurants, bars, a rock-and-roll museum, a spa and beach cabanas.[3]
The casino was to start construction by July 15, 2012, as announced by Hard Rock International CEO Jim Allen in November 2011.[4] But in March 2012 Hard Rock asked New Jersey casino regulators for another six-month extension to obtain environmental permits which will push construction to begin September 2012 instead of July 2012. The extension was granted by the Casino Control Commission, with construction to commence in the fall of 2012. Hard Rock dropped the project in September 2012 due to market conditions, including poor results at the newly opened Revel Atlantic City.[5]
The Hard Rock Cafe located inside the Trump Taj Mahal remained open as part of that casino and hotel until its closure in late 2016. Despite the building's closure, however, the restaurant itself, which is located at the boardwalk, still remains open, similar to the Rainforest Cafe that is located at the former Trump Plaza Hotel and Casino. The restaurant is being relocated in 2017 as part of a refurbishment by Hard Rock International as part of the conversion to the Hard Rock Hotel and Casino Atlantic City when the refurbished casino reopens in May 2018.
References[edit]
- ↑ Deena Beasley (23 Mar 2010). "Hard Rock planned a boutique Atlantic City casino". Reuters.
- ↑ Suzette Parmley (7 Jan 2011). "Hard Rock ready to build smaller Atlantic City casino". The Philadelphia Inquirer.
- ↑ Donald Wittkowski (22 Jun 2011). "Hard Rock wants to use piece of the beach for a cafe with its proposed Atlantic City casino". Press of Atlantic City. Retrieved 23 Jun 2011.
- ↑ http://www.nbc40.net/news/19867/
- ↑ Parmley, Suzette (September 12, 2012). "Hard Rock backs off plans to build A.C. casino". Philadelphia Inquirer. Retrieved 2012-09-12.
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Coordinates: 39°21′34″N 74°25′14″W / 39.359315°N 74.420545°W
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