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Harry Metcalfe

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Harry's Garage
Personal information
BornCharles Harrison Metcalfe
(1958-11-17) 17 November 1958 (age 65)
United Kingdom
OccupationFarmer, businessman
YouTube information
GenreCar reviews
(23 April 2020)
Total views37,049,380
(22 February 2020)
100,000 subscribers

Charles Harrison "Harry" Metcalfe is an English farmer and businessman, best known as the founder and former editorial director of Evo Magazine,[1][2] and presenter of YouTube channels Harry's Garage and Harry's Farm.[3][4]


Having failed his A-Level Maths and hence unable to get into Loughborough University to study automotive engineering, Metcalfe decided to study agriculture at Shuttleworth agricultural college, graduating in 1980 with an HND.

Deciding he wanted to become a farmer, he took a series of agricultural related jobs to build up his capital funds, whilst also farming on rented land to build his experience. On graduation he became a grain trader, whilst also raising sheep on rented land. Deciding that animals needed too much daily care, he has since focused on arable farming, initially renting land in the Harpenden area. With his focus on buying his own farm, Metcalfe also ran a property development company with his wife, whom he met at college.[5]

In 2002, Metcalfe and his wife paid £2M for a 280acre Cotswold farm near Shilton, Oxfordshire.[6][7] Having been enlarged now to over 400acres, it is termed a mixed farm, mainly arable with wheat being the main crop. Metcalfe lets the 80 acres of grassland - 70 of which is organic - to a livestock farmer, who farms Sussex cattle, sheep and alpacas. The farm also has 10 acres of wild bird mix and over 3 miles of stone walls to maintain.[8]

In 2007, Metcalfe tried to install three wind turbines on his land, but was turned down by local planners. In spite of this, he built a 5,000sqft eco-home in a traditional Cotswold stone-style for his family, which through use of a Geothermal heat pump and a smaller domestic windturbine, means that energy consumption is down 80%.[6][9]

Automotive interests[edit]

During his early years, Metcalfe had an interest in horses, in part as his grandfather traded them professionally. His father eventually excited his interest in motorcycles, which he used to explore the forests around his family's Welsh holiday home. He developed this into buying and restoring bikes that he could sell for profit, and in school helping others with their cars, which enabled him to buy and develop a fast 2.0litre Volkswagen Beetle.[5]

After graduation he had a succession of Saab 900 Turbos, and then acquired a Lotus Elan Sprint. He then bought a lefthand drive BMW E30 M3, and not wanting to buy its successor the BMW 3 Series (E36), he acquired a Maserati Ghibli. He then in 1994 purchased the first Maserati Ghibli Cup in the UK, through which he made contacts into the motoring media. After this point, he became known as a safe pair of hands who could drive a car, and hence became a regular on automotive magazine road tests. These contacts enabled him to later form Evo Magazine,[5] and write for other publications including The Sunday Times and Octane magazine.[10]

Since 2013, he has been an adviser to Jaguar Land Rover Special Operations.[10][11][12][13]

Evo magazine[edit]

After EMAP decided to integrate specialist magazine Performance Car into Car magazine in 1998, Metcalfe and motoring journalist John Barker began forming plans to fill what they saw as a black hole in the specialist motoring magazine area.[6][5]

Metcalfe formed the business and would run the business side, with Barker joined by writers including Richard Meaden, David Vivian and Peter Tomalin all holding a minority share. Metcalfe created a business plan based on potentially selling his family holiday home in Wales, and although turned down for a loan for the magazine, he initially financed the three month launch period through a £275,000 loan originally designated to fund a grain store on his farm. Employing a research group, the original name was proposed by them to be Roadsport Magazine (also the name of a hill climbing journal). At a group brain storming session, after pointing out that there was a mobile phone company called Orange and a magazine called Red - neither of which included what they did in the title, but had an association with their market - whilst flicking through Autocar magazine Metcalfe suggested EVO based on seeing a Maserati Quattroporte Evoluzione in the future cars section. After proving successful in branding, the name stuck.[5]

The first issue of EVO was produced in November 1998, and after the publication of the third issue in January 1999 - the Car Of The Year edition - the business was cash flow positive, with a worldwide readership of 30,000. Later writers included Henry Catchpole, Jethro Bovingdon, Russell Bulgin and Chris Harris. EVO was aimed, created and edited to be a virtual maverick car club, with typical stunts including buying and driving an original Audi Quattro to the launch of the Audi TT in Italy, and the forming of a supercar pool including a Ferrari F40.[5]

Conscious that the business's success was bound to a single 13x a year publication, Metcalfe was approached by Future Publishing to sell the business. Conscious of the EVO-gang and approach that had been created, Metcalfe asked the Sales Director to approach his friend Felix Dennis about a counter bid. Dennis Publishing acquired the title in April 2001, with a readership of 40,000.[14]

Dennis Publishing enabled the magazine to reduce its costs in both printing, distribution as well as IT; as well as increasing subscriptions and distribution, especially overseas licensing. The online Evo Forum at the point of takeover was consuming over half of the IT infrastructure costs, but not producing any revenue. Unable to form a positive business plan, the Evo Forum was shut down, with its editors and managers forming a new forum called PistonHeads, now a globally successful automotive forum. Metcalfe became head of the Dennis Publishing Automotive, which included EVO alongside Auto Express and the later purchase of Octane magazine.[5]


Metcalfe is also known for having an extensive car collection and running the YouTube channel Harry's Garage where he reviews exclusive cars.[15][16]

In August 2019 Harry started a second YouTube channel dedicated to his farming life where he hopes to educate people about farming.[17] On the channel he shows the day to day running of his 400 acre Cotswold farm from such as cultivation,[18] combining [19][20] and sustainable beef production.[21]

Cars (Previously Owned)[edit]

Cars (Presently Owned)[edit]


  1. "Harry Metcalf's Garage Is Looking Even Better Than Before". CarBuzz. 21 September 2016. Retrieved 2019-06-17.
  2. Peter Dron (26 February 2018). The good, the mad and the ugly ... not to mention Jeremy Clarkson: The golden years of motoring journalism?. Veloce Publishing Ltd. pp. 275–. ISBN 978-1-78711-299-5. Search this book on
  3. "Supercar Haven: Harry Metcalfe Shows Us Around His Garage". Carscoops. 2016-09-18. Retrieved 2019-06-17.
  4. "Introduction to Harry's Farm YouTube channel". YouTube.
  5. 5.0 5.1 5.2 5.3 5.4 5.5 5.6 Collecting Cars podcast - Chris Harris Talks Cars with Harry Metcalfe - 2 October 2019
  6. 6.0 6.1 6.2 6.3 6.4 Hugh Pearlman (20 January 2008). "The eco home of a Maserati driving petrolhead". The Sunday Times. Retrieved 20 May 2020.
  7. "About Harry's Farm". Retrieved 22 August 2019.
  8. "Introduction to Harry's Farm". YouTube.
  9. "Countryfile". BBC One. 29 March 2008.
  10. 10.0 10.1 "Harry Metcalfe". Drive TRibe. Retrieved 20 May 2020.
  11. TheLuxuryChannel (14 August 2014). "Harry Metcalfe - Jaguar Land Rover" – via YouTube.
  12. "Harry Metcalfe Leaves Evo For Jaguar Land Rover - The Truth About Cars". 10 October 2013.
  13. "Harry Metcalfe talks JLR Special Ops - PistonHeads".
  14. Hodgson, Jessica (2001-04-05). "Dennis buys Evo". The Guardian. ISSN 0261-3077. Retrieved 2019-08-05.
  15. "Evo magazine founder Harry Metcalfe starts his own YouTube channel, introduces his 1954 Series I Land Rover".
  16. Perkins, Chris. "Ten Automotive YouTube Channels You Need To Subscribe To".
  17. "Harrys Farm". YouTube.
  18. "Harry's farm update, let's go cultivating!". Harry's farm. YouTube.
  19. "Combining Linseed". Harry's farm. YouTube.
  20. "Combine update, it's wheat time". Harrys farm. YouTube.
  21. "Sustainable organic beef & sheep production". Harry's farm. YouTube.

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