Henrik Werdelin
| Henrik Werdelin | |
|---|---|
| https://images.app.goo.gl/VnAWbHwx8SwPYKmi8 | |
| Born | November 28 Copenhagen, Denmark |
| 🎓 Alma mater | Aalborg University, University of Westminster |
| 💼 Occupation | Co-Founder of BARK (makers of BarkBox) and Founder of Prehype |
| Notable work | The Acorn Method: How Companies Get Growing Again |
| Honours | Top 100 Most Creative by Fast Company Silicon Alley Insider’s '100 People in Tech’ |
| 🌐 Website | HelloHenrik.com |
| Twitter= | |
Henrik Werdelin (born November 28) is a Danish entrepreneur who co-founded the direct-to-consumer dog company BARK, the company most known for BarkBox, the subscription box of toys and treats for dogs.[1][2][3][4][5] He is also a founder of Prehype, a global venture research and development firm.
Werdelin was named in the Top 100 Most Creative by Fast Company, Silicon Alley Insider’s '100 People in Tech’, and 50 Must-Know People in NYC’s Tech Scene by The Next Web.[6][7][8][9] He has spoken at leading business schools, and provides insight on topics such as corporate innovation, product design, and entrepreneurship.[10][11]
In 2020, Werdelin released his debut book The Acorn Method: How Companies Get Growing Again.
Early life and education[edit]
Henrik Werdelin was born in Copenhagen, Denmark. He studied Political and Social Science at Aalborg University, Denmark and received a Master's in Journalism from the University of Westminster in London. He moved to New York City in 2010 where he created and invested in start-ups.
Books[edit]
The Acorn Method - How Companies Get Growing Again (2020)
Henrik Werdelin’s debut book demonstrates how companies can grow using the model of the oak tree. The Acorn Method is a reflection of his experience as founding partner of Prehype, an international organization that helps entrepreneurs and companies build new ventures.[12]
Career[edit]
Werdelin started as a radio producer at BBC and later became Vice President of Product Development and Strategy for MTV Networks where he developed many of MTV's award-winning products. Werdelin’s experience ranges from serving as CCO at Joost to Entrepreneur in Residence at Index Ventures to working with, advising, or investing in start-ups like HotPotato (acquired by Facebook), GoTryItOn (acquired by Rent the Runway), ReadMill (acquired by Dropbox) and Sunrise (acquired by Microsoft).
MTV
In the late 1990s, Werdelin was an associate producer at MTV when he and a vice president Erik Kearly created the network’s first ventures into digitally integrated TV. The show integrated animations, emails, pictures, and video clips on the screen. The live show went on to become Top Selection. MTV executives promoted Werdelin to Head of New Digital Media Development.[13]
Prehype
In September 2010, Werdelin moved to New York City and launched Prehype, along with his childhood friend Philip Peterson and U.K.-based Stacey Seltzer. Prehype is a venture development firm that focuses on building products and companies through collaboration with corporations and venture capitalists. The company has spawned several successful venture-backed start-ups and pioneered corporate venture incubation.[14][15]
Prehype aims to help large companies create growth through innovation, based on the energy and creativity of entrepreneurship. In addition to venture management services, the firm provides angel investments and access to a network of talent including entrepreneurs, engineers, designers, and developers.[16]
Ventures that Prehype has helped launch include Managed by Q, an office management platform company acquired by WeWork,[17] and AND CO, a platform to help freelancers and contractors run their businesses acquired by Fiverr.[18] Prehype also partnered with Mondelez International to launch two beta platforms: Prankstr, which allows users to prank their friends and share the experience through social networks, and Betabox, which distributes product samples through e-commerce companies.[19]
BARK
In 2012, Werdelin, along with co-founders Matthew Meeker and Carly Strife, founded BARK with the now-flagship brand BarkBox, a monthly themed subscription box for dogs including toys designed by the company's in-house team of designers, two bags of treats, and a chew.[20][21]
BARK has expanded to provide a broad assortment of products, services, experiences and content to dog people.[22][23][24] The company leans on data-driven understanding of what makes each dog unique to create products that bring joy to dogs.[25] BARK serves dogs nationwide with monthly subscription services BarkBox and Super Chewer, a curated e-commerce experience on BarkShop.com, and in retail stores such as Target, Amazon, Costco, Petsmart, Petco and CVS.[26][27][28]
Werdelin has ideated and overseen the execution of various business ventures for BARK including BARK Bright Dental (a daily dental kit),[29] BarkPost (a blog about dogs), BARK Bike,[30] BarkShop Live (where dogs do the shopping),[31] BarkPark (a clubhouse for dogs),[32][33] BarkBuddy (app),[34] a "Pup Up" adoption store in SoHo,[35] and beyond.
References[edit]
- ↑ Dickey, Megan Rose. "New York's Next Big Startups". Business Insider.
- ↑ "29. Henrik Werdelin: How making your four-legged BFF happy has earned BarkBox millions from Your First Million". www.stitcher.com.
- ↑ Morgan, Blake. "How Personalization Made BarkBox A Must-Have Subscription Service". Forbes.
- ↑ Gritters, Jenni. "The subscription box industry is still booming — here are 4 ways the founders of Birchbox and BarkBox keep their businesses relevant". Business Insider.
- ↑ Drell, Lauren. "4 Ways the Pet Industry Has Gone Digital". Mashable.
- ↑ Ohannessian, Kevin (19 May 2010). "The 10 Most Creative People on Twitter". Fast Company.
- ↑ Berger, Courtney Boyd Myers and Erica (25 September 2013). "50 People in NYC's Tech Scene that you Need to Know". The Next Web.
- ↑ Shontell, Alyson (26 October 2012). "THE SILICON ALLEY 100: The Coolest People In New York Tech This Year". Business Insider Australia.
- ↑ Mouritsen, Jacob (18 July 2019). "Bjarke Ingels og Henrik Werdelin smider penge i dansk tech-selskab: Vil digitalisere ejendomsbranchen". borsen.dk.
- ↑ "The Wall Street Journal". content.dowjones.com.
- ↑ Wedell-Wedellsborg, Thomas (17 March 2020). "What's Your Problem?: To Solve Your Toughest Problems, Change the Problems You Solve". Harvard Business Press.
- ↑ Daisyme, Peter (8 May 2020). "8 Books to Help Plan Your Next Steps as a Leader". GreenwichTime.
- ↑ Miller, Paddy; Wedell-Wedellsborg, Thomas. "The Case for Stealth Innovation". Harvard Business Review.
- ↑ Myers, Courtney Boyd (21 May 2011). "Prehype helps corporations innovate like startups - TNW Entrepreneur". The Next Web.
- ↑ "Start-Up as a Service: The Prehype Model ^ IES526". HBR Store.
- ↑ Myers, Courtney Boyd (31 May 2011). "Basno brings trophies and brand loyalty to the social web". The Next Web.
- ↑ Shontell, Alyson. "Q Raises $775,000 From Big-Time Angel Investors To Become A Godsend For Office Managers Everywhere". Business Insider.
- ↑ "AND CO raises $2 million led by Thrive to manage freelancers' most dreaded tasks". TechCrunch.
- ↑ "Mondelez International Teams Up with Prehype to Incubate Online Startups, Prankstr and Betabox". Mondelēz International, Inc.
- ↑ Le, Vanna (5 December 2017). "This Company Is Going to IPO, Thanks to the $150 Million Buying Power of Dog-Obsessed Parents". Inc.com.
- ↑ Conner, Adam (19 May 2020). "Where My Dogs At: BARK Founder Henrik Werdelin". Authentic Influence.
- ↑ McBreen, Katie (May 14, 2018). "Crazy dog people: How passion drives BARK". NRF.
- ↑ "This May Be the World's Best Place to Take Your Dog to Work". Inc.com. 23 March 2016.
- ↑ Conklin, Emily (17 November 2017). "Tour the Offices of the Makers of BarkBox, Where Humans Work and Dogs Play". Entrepreneur.
- ↑ Rose, Laynie (23 August 2018). "5 clever ways a New York startup turned our doggie devotion into more than $200 million a year". Fast Company.
- ↑ Salpini, Cara (April 3, 2018). "The bite in BarkBox's retail gameplan". Retail Dive.
- ↑ Brown, Abram. "Can A Box Of Dog Treats Become A Billion-Dollar Business?". Forbes.
- ↑ Geron, Tomio (17 May 2016). "Bark & Co. Raises $60M, Sets Sights on Global Brand For Dogs". Wall Street Journal.
- ↑ "Exclusive: The Makers of BarkBox Are Moving Into an Often Overlooked Space in Pet Wellness". Fortune.
- ↑ Bender, Kelli (July 23, 2019). "Since Dogs Make Everything Better, There Is Now a Bike Designed to Take Your Dog Anywhere". PEOPLE.com.
- ↑ Dua, Tanya (6 June 2016). "Inside BarkShop Live, a pop-up shop for your pet pooch to peruse". Digiday.
- ↑ King, Rachel (August 16, 2018). "BarkBox Is Thinking Outside the Box With an Outdoor 'Clubhouse' for Dogs". Fortune.
- ↑ Nash, Alison (September 11, 2018). "New Park in East Nashville is Going to the Dogs". www.bizjournals.com.
- ↑ Stampler, Laura (May 30, 2014). "There's Now A Tinder for Dogs Because Of Course". Time.
- ↑ Dickey, Megan Rose. "Startup BarkBox Hosted A Puppy Adoption Event To Save The Lives Of Innocent Animals". Business Insider.
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